What is Inbound Marketing
Transcript of What is Inbound Marketing
Colin Fitzpatrick
Inbound Marketing Specialisthubspot.com
What is Inbound Marketing?
STOP FORCING leads through your decision process.
START ATTRACTING consumers through relevant,
useful, easy-to-find content when they need it.
START RESPONDING
to how customers make their decisions.
Interested in…
Readinessto buy…
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The Inbound Marketing MethodologyCreating Marketing That People Love
START ATTRACTING CONSUMERS THROUGH RELEVANT, USEFUL, EASY-TO-FIND CONTENT WHEN THEY NEED IT.
CREATE MARKETING PEOPLE LOVE.
CONTEXT IS PERSONAL, NOT ONE SIZE FITS ALL.
Personalise to increase responces
TAILOR CONTENT TO YOUR PERSONAS
Have effective calls to action appealing to people in different stages of the
buying cycle
BUILD MARKETING ASSETS.
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LinksEmail: [email protected]: @collymonsterLinkedIn:ie.linkedin.com/in/colly
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