In what ways can a company divide a market into segments
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IDENTIFYING MARKET SEGMENTATION AND TARGETS CREATED BY PARAMPREET SINGH TU, PATIALA
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Transcript of In what ways can a company divide a market into segments
SALIENT FEATURES
• COMPANY CAN SEE THROUGH LOCAL VARIATIONS IN THE MARKET AT THE BASIC LEVEL.
• MARKET IS DIVDED INTO COUNTRIES, STATE, DISTRICTS ETC.
• CLIMATE, POLITICS AND SOCIO ARE THE FACTORS AFFECTING MARKET.
PRODUCTS IN THIS SEGMENTATION VARIES ACCORDING TO
• AGE
• GENDER
• INCOME
• GENERATON
• RACE
• CULTURE