The Recruiter-Hiring Manager Dividewith Video Interviewing

5 Ways To Close

Sonru eBook

eBook

Introduction

Early Involvement

Scheduling

Collaboration

Nailing the Next Stage

Better Overall Process

Contents

01

02

03

04

05

06

Sales vs Marketing, Finance vs IT, Product vs Support - every company has its own internal rivalries. Recruiters vs Hiring Managers is often one such rivalry but with a common goal of high quality hires, Video Interviewing has emerged as the killer app in bridging the divide.

Despite some areas of divide, our research proves that recruiters and hiring managers are actually on the same page on a number of key issues. Both groups value benefits such as more time, better screening, flexibility and getting a better sense of the candidate, albeit in varying degrees. The means to the end may be different but the goal is the same - better hires and a more streamlined process.

How Video Interviewing facilitates collaboration between recruiters and hiring managers has been the diamond in the rough of this project and this eBook will walk you through the key areas where the divide is being bridged. Hiring managers from Sonru client companies volunteered to complete an online survey between April and June 2017. We will share some interesting findings from this research along the way and hear first hand from some of our super Sonru clients. Hope you enjoy!

Joy Redmond Head of Research

Intro

No part of this document may be re-used without reference to the source and due credit given.

Recruitment is a team sport but getting everyone on the same page from the start is a challenge.

1. Early Involvement

No part of this document may be re-used without reference to the source and due credit given.

Getting Hiring Managers involved in the process as early as possible is vital. They know the position better than us so should be helping more with interviews.

The early stage of the recruitment process is

only for recruiters. There is no need for us to be involved until the

candidates are shortlisted and ready

for the next phase.

Two Sides of the Story

How to Close the Divide with Video Interviewing

Have Hiring Managers contribute questions

Include technical questions related to specific role

Hiring Managers Recruiters

Remove need for Hiring Managers to brief recruiters

Build question banks as a Hiring Manager’s resource

Responsibility for the early stages

of the recruitment process often

falls solely to recruiters. Increasing

Hiring Managers’ involvement can

simply be unfeasible with

traditional screening methods but

the importance of having them

involved in this crucial stage cannot

be overlooked. Their early input

should be less about them ‘doing

the recruiters job’ and more about

expertise sharing to maximise the

success of the process.

V

No part of this document may be re-used without reference to the source and due credit given.

“Sonru has given us the criterion to involve hiring managers into the selection process

earlier – enabling them to watch the candidates’ responses to questions which

were created with their help and are tailored for the roles they want to fill. Sonru

has helped us to drive the project at the highest excellence level possible.”

Hiring Manager Involvement Before Sonru vs With Sonru

vsBEFORE SONRU

31%of respondents were involved in the entire recruitment process

61%have input into

the Video Interview design process

WITH SONRU

No part of this document may be re-used without reference to the source and due credit given.

With full calendars and heavy workloads, finding a time that suits everyone is often impossible.

2. Scheduling

No part of this document may be re-used without reference to the source and due credit given.

It is hard to find a time for interviews that suits me, the candidate and the hiring managers. Trying to pull hiring managers away from their day to day work is not an easy task.

My schedule is hectic so I can’t dedicate much

time to recruitment. Operations can’t suffer because of interviews,

recruiters need to work around my availability.

Two Sides of the Story

How to Close the Divide with Video Interviewing

Remove all scheduling conflicts

Recruitment not dependant on individual schedules

Hiring Managers Recruiters

Hiring Managers review interviews at their convenience

Risk of last minute cancellations is removed

The core of a successful

recruitment campaign is the ability

to fill empty positions, with the

best people, in the shortest

amount of time. Delays in the

process caused by scheduling

conflicts can have a huge impact

on a hiring manager’s operational

efficiency. Recruiters are in the

tricky position of trying to balance

Hiring Managers’ busy schedules

and candidates’ availability, not to

mention their own full calendars.

V

No part of this document may be re-used without reference to the source and due credit given.

“Instead of relying on people to get back to you, you can block out time in your diary

and watch the videos back-to-back with no interruptions. Everyone appreciates

putting time back in their diary!”

Providing Flexibility for Hiring Managers

of respondents found Flexibility/Time benefits to be the main difference to the recruitment process since using Sonru

1/4

No part of this document may be re-used without reference to the source and due credit given.

Bringing different opinions and agendas to the table can be a recipe for disaster if not done correctly.

3. Collaboration

No part of this document may be re-used without reference to the source and due credit given.

We often have numerous recruiters and hiring managers involved in a recruitment project. Getting everyone on the same page when we’re assessing different aspects is tough.

Getting feedback from recruiters after they

have carried out phone interviews is time

consuming. It’s also difficult to understand a

candidate based on a second hand account.

Two Sides of the Story

How to Close the Divide with Video Interviewing

Remove reliance on recruiter feedback or interview notes

Rate and comment on completed interviews within the application

Hiring Managers Recruiters

Easily share with all stakeholders involved

Reduce the risk of unconscious bias

Internal collaboration during the

shortlisting stage is crucial, however it

is not without its challenges. Recruiters

are often more focused on soft skills,

culture fit and overall aptitude. Hiring

Managers on the other hand are more

concerned with technical skills and

ability to perform in a specific role.

Both set of criteria are equally

important and striking a balance

between the two is the key to finding

the perfect candidates.

V

No part of this document may be re-used without reference to the source and due credit given.

“I also like the collaborative review process - there were some candidates one person

would have rejected that others wanted to see face-to-face - we subsequently hired

these candidates showing that getting many views is valuable.”

How involved are Hiring Managers in the assessment of Video Interviews?

of respondents view all interviews and

are actively involved in shortlisting candidates

11%View Both Depending on Role

View Shortlisted VideosView All & Shortlist

25%

64%

No part of this document may be re-used without reference to the source and due credit given.

Fail to prepare, prepare to fail. Optimising face to face interviews is key to candidate selection.

4. Nailing The Next Stage

No part of this document may be re-used without reference to the source and due credit given.

We try to meet the requirements of the Hiring Managers before bringing candidates through to the next stage but without full knowledge of the role at hand or with vague job specs, it can be a challenge

Recruiters can’t fully understand what I’m

looking for when bringing candidates to me. Being

stuck in a face to face interview and knowing the

candidate is unsuitable after the first five mins is

frustrating.

Two Sides of the Story

How to Close the Divide with Video Interviewing

Remove the likelihood of unsuitable candidates

Uncover areas from Video Interview that require further probing

Hiring Managers Recruiters

Re-watch Video Interview to refresh your memory of candidates

Cover standard interview questions in video stage to allow for more efficient face to face interview

The face to face interview is the

best opportunity for Hiring

Managers and Recruiters to really

get to know a candidate.

Problems can arise however as

recruiters do not have the same in-

depth knowledge of a role as the

Hiring Manager. With traditional

screening methods, it’s likely that

unsuitable candidates will slip

through the cracks.

V

No part of this document may be re-used without reference to the source and due credit given.

“We have been better informed in advance about where to probe more in

depth for those who make it to the interview stage.”

70%

of Hiring Managers say Sonru has resulted in better quality candidates coming forward to the next stage

of the recruitment process

Better Candidates Brought Forward

No part of this document may be re-used without reference to the source and due credit given.

Problems with your recruitment process affects everyone and can leave candidates with a poor impression of your company.

5. Better Overall Process

No part of this document may be re-used without reference to the source and due credit given.

Two Sides of the Story

How to Close the Divide with Video Interviewing

Better assessment reduces the number of bad hires

Create a talent pool to remove reliance on single candidates

Hiring Managers Recruiters

Lower cost per hire reduces organisational impact of turnover

Faster recruitment process results in reduced operational downtime

One thing that both Hiring

Managers and Recruiters firmly

agree on is that hiring the right

person is the number one priority.

Research has shown that it can cost

up to £20,000 to hire a new recruit.

In the event of a bad hire, these

costs, coupled with operational

losses, can have a significant impact

on any organisation.

Short retention of a new hire is the worst case scenario. Finding out a candidate is unsuitable after

a long and cumbersome recruitment process and having to start again from scratch is a nightmare.

No part of this document may be re-used without reference to the source and due credit given.

“It is very simple to use. Enables to put clear questions - the same for all candidates - and with limited time to use,

so the candidate does not disperse. It forces the candidate to have an elevator pitch, and enables the manager to have an overview on the best candidates in a way that

provides equity to all candidates, and the same base of comparison. Very good to the fact that we can revise the

interviews in case of any doubt, and that more than 1 stakeholder can check the interviews (e.g. manager of the

manager, HR, peers).”

Better Quality Candidates at Next Stage

Smaller Shortlist of Candidates

Faster Recruitment Cycle

More Confidence in Hiring Decisions

Accommodated Panel Interviews

Better Impression of Company for Candidates 11%

19%

22%

33%

48%

70%

What Process Changes Do Hiring Managers Find with Video Interviewing?

(Multiple Responses Allowed)

No part of this document may be re-used without reference to the source and due credit given.

Interested in Video Interviewing?

Get in touch with one of our experts in your region to find out more.

Europe Americas Asia MENA Australia

Conclusion

We have seen throughout this eBook that even though Hiring Managers and

Recruiters often have opposing views, both sides are focused on one goal,

finding the best talent with the least organisational disruption. Sonru offers a

platform to reach this goal and removes many of pain points that have

historically hindered both sides of the process.

Sonru clients often tell us about the positive impact Video Interviewing has had

on the relationship between Hiring Managers and Recruiters. By increasing

involvement in the early stages, removing scheduling conflicts, increasing

collaboration and making the most of face to face interviews, the entire process

can benefit.

iii iii iii iii iii