IN THE WOODS NO ONE CAN HEAR

YOU SCREAM

torsdag 19 januari 12

IN THE WOODS NO ONE CAN HEAR

YOU SCREAM

- NO BRAND ADVOCATES, NO VISITORS.- AN EXCELLENT SITE WILL NOT CONVERT WITHOUT VISITORS.

- USE EXISTING AND CHOOSE NEW RELEVANT ONES COM CROSS COMMUNICATE.

torsdag 19 januari 12

COMMUNICATE THROUGH

MULTIPLE CHANNELS

1torsdag 19 januari 12

COMMUNICATE THROUGH

MULTIPLE CHANNELS

1- USE EXISTING CHANNELS.

- PROMOTE ONLINE IN YOUR STORE FRONT.

- DO YOU SELL PHYSICAL PRODUCTS - PLACE A QR CODE PROVIDING MORE INFORMATION.

torsdag 19 januari 12

CHOOSE

RELEVANT CHANNELS

2torsdag 19 januari 12

CHOOSE

RELEVANT CHANNELS

2- ONLY EXIST WHERE RELEVANT- IDENTIFY REASON FOR PRESENCE- WHERE ARE YOUR CUSTOMERS?- SOCIAL MEDIA IS NOT FREE, TIME COSTS

torsdag 19 januari 12

COMMUNICATE THE

CHANNEL’S PURPOSE

3torsdag 19 januari 12

COMMUNICATE THE

CHANNEL’S PURPOSE

3- HAVE A CLEAR PURPOSE, INTERNAL AS WELL AS EXTERNAL

- PROMOTE YOUR PURPOSE

- GOOGLE+, MAYBE FOR SEARCH- USE VIDEO

torsdag 19 januari 12

HAVE A CLEAR AND

CONSISTENT MESSAGE

4torsdag 19 januari 12

HAVE A CLEAR AND

CONSISTENT MESSAGE

4- IDENTIFY YOUR TONE-OF-VOICE- COMMUNICATE BASED ON WHERE CUSTOMER IS IN THE PROCESS- SPEND TIME ON PROPER COPY AND IMAGES FOR YOUR PRODUCTS

torsdag 19 januari 12

torsdag 19 januari 12

- IN THE AGE OF SHARING, CONTENT IS EVERYTHING

- LET YOUR COMMUNICATION REFLECT PRODUCT DESCRIPTIONS

- SHARED CONTENT IS RELEVANT CONTENT

torsdag 19 januari 12

EARN YOUR

BRAND ADVOCATES

5torsdag 19 januari 12

EARN YOUR

BRAND ADVOCATES

5- BRAND ADVOCATES PROMOTES YOU- CREATE SHAREABLE CONTENT- MAKE IT EASY TO SHARE

- GIVE REASONS FOR SHARING

torsdag 19 januari 12

Text

torsdag 19 januari 12

Text

- SOCIAL BOOKMARKING STAR PINTEREST- CREATE MOODBOARDS AND INSPIRE- VISUALLY DEMANDING

- ALLOW FOR PINNING

torsdag 19 januari 12

Text

torsdag 19 januari 12

Text

- DIFFERENT TARGET GROUP, SAME THING- SVPPLY TARGETS MALE FASHION- I FOLLOW THOSE WHO INSPIRE- IMAGERY, IMAGERY, IMAGERY

torsdag 19 januari 12

Text

torsdag 19 januari 12

Text

- SOCIAL PHOTOGRAPHY APP- 1 YEARS OF AGE, 200 MIL PHOTOS- BRANDS USE FOR BEHIND THE SCENES, COMPETITION ETC.

- TRIAL PERIOD FOR NOW, PAY ATTENTION

torsdag 19 januari 12

CONGRATULATION YOU ARE OFFICIALLY

OUT OF THE WOODS

torsdag 19 januari 12

CONGRATULATION YOU ARE OFFICIALLY

OUT OF THE WOODS

- USE SEVERAL CHANNELS WISELY- EARN BRAND ADVOCATES

- THERE ARE NO WOODS

torsdag 19 januari 12

1.USE MULTIPLE CHANNELS2.USE RELEVANT CHANNELS3.COMMUNICATE CHANNEL’S PURPOSE4.CLEAR AND CONSISTENT MESSAGE5.EARN YOUR BRAND ADVOCATES

torsdag 19 januari 12

THANKS,daniel.solving@dearfriends.se0704-180723@dsolving at twitterdsolving at facebook

torsdag 19 januari 12