http://www.youtube.com/watch?v=D5TsZ6iyaH4

TRAILER CHARACTERSAs there is many characters a range are shown through out however there are two males talking over the trailer which appear continually which will have a main role in the movie. The killer doesn’t come in till right at the end.

COSTUMEThe costumes of the high school students range from bright to dark which shows the variety of personalities. There is a police officer wearing a dim suit and the killer is wear a Halloween costume which shows that their a normal person which could be anyone as no one ells is dressed suspiciously.

PROPSAs props a phone is used regularly which shows its importance in the film. This could easily be replicated and is a good tool to use when trying to provoke suspense and tension. In addition a film recorder and head pieces are used by the two teenagers which makes the movie seem current and to catch actions unseen to the naked eye.

TRAILER

LOCATION AND SETTINGThe trailer is mainly set in highly populated areas such as high schools which can be seen as unusual but large group are usually seen as safe however as in this movie that isn't the case, it adds to the tension.

EDITING At the start the shots are quick and fade into each other. Horror films are known for their cross cutting creating tension and suspense. At the end the editing pace quickens and this is to show the movie as action packed to an audience.

TRAILER

SHOTSAs an introduction there are medium close up shots of all the main characters to introduce them and give the audience a sense of their personality, still showing that their all in danger. However through out it continues with long establishing shots showing everyone in a group and which role they play in trying to stay alive.

SOUNDThe trailer starts with the killers voice over the shots which gives provokes curiosity of who it may be. The non-diegetic music starts slow and eerie however as editing quickens the music because loud and boisterous.

POSTER

Film posters are a crucial marketing techniques as it’s a visual representation of what the film is about. It can be placed in a range of places such as on buses, cinemas and billboard on motor ways, available to millions of people. They are procured on a large scale and easily geographically distributes.

The poster follows a stereotypical horror color palette of red black and white. The red connotes passion anger and blood where as the black suggest dark, harshness and evil which contrasts against the which showing innocence and purity representing the victims.

POSTER The title is in keeping with other film posters and trailer. The bold font is eye catching and the silver color contrasts` off the back ground and silver can connote weaponry such as knifes, representing the horror genre. Also having the A as 4 not only advertises that its new but also the blood red color also fits into the horror genre.

The sub title is intriguing as it does let much go however by ‘new’ the audience will be expecting surprising features never seen before. Which may provoke discussion therefore it’s a good marketing technique to get the movie talked about.

Production company – directors, actors, film information

The image layout is positioned in a V shape of the characters showing their dominance in the film. There is a slight low angle extenuating the shadows on their face which can connote elements of darkness. They all have a serious expression on their faces reflecting the mood of the film. Behind the mask is shadowy and fading which can show the uncertainty of their presence. Also is has a ghost like feel again reflecting on the horror genre.

Film Cover The main image is striking. It shows of the main character of the movie in a close up shot and the red eyes which are ironically eye catching when put against the white face this then clearly signifies the contrast between good and evil. This will appeal to the larger audience to intrigue them in what the story may be behind the image.

The slogan “Darren Aronofsy’s dance of death’ is not only appealing to the audience by the use of the directors name but ‘dance of death’ may also seem like an unusual combination of words, this therefore provokes curiosity from a potential reader.

‘Fangoria’ is stylized in red reflecting gore and danger also with a gothic font which will appeal to those interested in the horror genre.

‘Black Swan’ is written as the main sell line also in a blood red colour which again connotes danger but also passion. This is an effective tool in advertising as the main characters is in full display and the wings on the eyes give a full representation of what the film entails.