Content is Copyright of Cognizant ©

23rd July 2015

Krishna Durbha, Cognizant

World Class BA…….. in the New Digital World

Krishna Durbha, Cognizant

2 2

BA skills of today……….

Tactical Analysis IT Business Analysis Business Rule Analysis Change Management Product Management Market research

Strategic Analysis Enterprise

Architecture Management

Consulting Customer Experience

Business Value Insights

Operational Analysis

Product Support Process Analysis Business Process

Improvement

3 3

We already know this……

NEW TECHNOLOGIES ARE TRANSFORMING VALUE

DIGITAL TECHNOLOGIES ARE DRIVING

CHANGE

4 4

“If we don’t know where we are going……

….any road will get us there” – Lewis Carroll

Alice in Wonderland

5 5

Our foot-prints digital-prints…..

Data, Devices & People are creating ….

6 6

Code Halo in Education

7 7

Customers know what is right….

do not always

8 8

Users are People… Cars & Things

How a driverless car navigates the world

9 9

A Connected Home

IOT………… OMG!

10 10

So? (what does this mean for us BA’s?)

Re-Skill

Re-Tool

11 11

UX Obsession

Hide Complexity behind Simplicity

Global Search Leader

12 12

Less is More : Simplify + Automate….

13 13

Insights are our new currency

14 14

Strategy = Execution = Strategy

15 15

The Future BA….