BUDGETING FOR SUSTAINABLE TECHNOLOGY TechCon – October 14, 2011.
In stream: Techcon 2012 - Radio Festival
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Transcript of In stream: Techcon 2012 - Radio Festival
82%
Source: BBC eartime research 2010/11
Source: AA/Warc Expenditure Report
2005 2006 2007 2008 2009 2010 20110%
5%
10%
15%
20%
25%
30%
35%
3.2% 2.9% 2.9% 2.7% 2.8% 2.7% 2.7%
Radio Share Internet Share
Broadcast one-to-manyAdvertise one-to-one
Listener Fewer adverts & more music
Advertiser Accountability & better targeting
Radio Redefined for the digital age
Birth year, gender & active location
51%Logged-in
Source: Absolute Radioplayer logins v anonymous unique average
55%Logged-in
Source: Absolute Radio app logins v anonymous unique average
1 2 3 4 5 6
Broadcast: Live Programming Commercial Break Live Programming
In Stream: Live Programming Targeted Ads Extra Content Live Programming
1 2
2xUnprompted awareness
Source: EMR | Base: Unprompted awareness, 300 airtime, 300 InStream
45% positive feelingscompared with 37%for regular airtime.
Source: EMR | Base: Unprompted awareness, 300 airtime, 300 InStream