In search of the magic bullet - Reprise
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Is there a magic bullet that can do all that engagement stuff for you? Making the transition from interruption marketing to social marketing.
Transcript of In search of the magic bullet - Reprise
http://youtu.be/exmwSxv7XJI
In search of the Magic Bullet
Bar Camp Memphis 2011
Joe Spakehttp://spake.com
http://follr.me/[email protected]
“Man who utilizes magic bullet often shoots self in foot.”
Who doesn’t want….
More followersMore friends
More fans (Likers)More leads
More sales
More Money$$$ more money $$$
Maybe you’re a..
GURU THOUGHT LEADER EXPERT
According to whom?
Slipping into Web 2.0the social web
• The right attitude is more important than mastery of the media.
• You don’t need a social media strategy. You need a business strategy that integrates social media.
Slipping into Web 2.0
Marketing/Advertising 1.0
BUY IT NOW!!!!
The magic bullet will……….• Get me on the first page of Google• Let me use the new media to do PUSH
marketing• Increase my friends, followers, and LIKERS so
that I can dominate my market• Attract affluent and influential people to me• Make everything I produce go viral• And let me do it all without any effort,
whatsoever
So let’s goBack to the basics
Social Media 101The basic Tenants of Social Media Success
“Social media is rooted in conversation”-Brian Solis
“Markets are conversations”-Cluetrain
Back to the basics
LISTEN
THE NEXT LEVEL OF ENGAGEMENT
Trust is something money can’t buy!
It must be earned
Beyond the basics – New bulletsThe other things that money can’t buy
• How can I get more…..
•Authority?• Influence?•Clout? Or is that Klout?
And what will I do with it when I do?
“You’re a purveyor of the new media, but then again, so is everyone else, it seems. Suddenly, everyone is a social media expert, but very few are indeed champions and far fewer are change agents.”
- Brian Solis Preface of Engage!
The Human Algorithm
You can fool some of the people all of the time and all of the people some of the time……….
• Measures human capital• Google – page rank, buzz, instant search• Facebook – likey stuff• Klout• Technorati, Alexa, Delicious, stumble upon,
etc.
Homework
Watch this videoEli Pariser: Beware online "filter bubbles"http://goo.gl/OfMHU
Engage or Die!
• SMO is the new SEO
“You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?”
Brian Solis
Engage or Die!
SEARCH (it’s all about search)
–Traditional (Google, Bing, Youtube)–Social (Facebook, Twitter, Youtube)–Real time – (more real time all the
time)
How does your brand perform?
Engage or Die!
Social media is rooted in conversation
Search is powered by crowds
And magic bullets are getting harder to sell
Seth Godin - like finish:
Would you rather develop a million pretty good ideas………?
Seth Godin - like finish:
Would you rather develop a million pretty good ideas or a handful of ideas that will change the world?
