In partnership with:

YOUR EXCLUSIVE BRAND SPONSORSHIP OPPORTUNITY

CREATING A CONNECTED INNOVATION ECOSYSTEM IN THE HEART OF MELBOURNE700 SWANSTON ST | OPENS LATE 2020

MELBOURNE CONNECT

CONTENTS A NEW GATEWAY TO THE WORLD 3 ABOUT MELBOURNE CONNECT 4 PREMIUM SPONSORSHIPS 5 THE MELBOURNE CONNECT SUPERFLOOR 7 THE STUDIO 8 THE FORUM 9 THE LAUNCH PAD 10 SPONSORSHIP PACKAGES 11 EMBED YOUR BRAND 12 LOCATION 13 CONTACT 14

CONNECTING PEOPLE, PLACE

AND POSSIBILITIES

ARTIST IMPRESSION

A NEW GATEWAY TO THE WORLD: GROWING EXPERTISE, LEADING INNOVATION

POWERED BY THE UNIVERSITY OF MELBOURNE

MELBOURNE CONNECT WILL REDEFINE HOW BUSINESS, EDUCATION AND GOVERNMENT WORK TOGETHER BY CREATING A CONNECTED INNOVATION ECOSYSTEM THAT WILL SET THE BENCHMARK FOR THE REST OF THE WORLD.This ground-breaking new precinct will translate the University’s deep expertise into demonstrable impact through powerful partnerships. It will unlock digitally-driven, data-enabled and socially responsible solutions to some of the world’s most pressing future challenges, such as cyber security, data ethics, artificial intelligence and the future workforce.

Co-location is the key to fostering collaboration to accelerate and amplify innovation. Melbourne Connect will focus on interdisciplinary collaboration as a pathway to world-changing discoveries.

Global examples of co-location precincts, such as the Melbourne Biomedical Precinct, Kendall Square in Boston and the Cambridge Science Park in the UK, demonstrate that deep, diverse and frequent interactions between industry and academia drives idea generation, innovation, and high-profile, impactful collaboration.

ARTIST IMPRESSION 3

ABOUT MELBOURNE CONNECT BRINGING TOGETHER PEOPLE, PLACE AND PURPOSE TO AMPLIFY INNOVATION

DIGITAL TECHNOLOGY HUB World-leading research and development expertise in digital technology, with a focus on AI, data science and robotics.

BRAND-BOOSTING ACTIVATIONS Places where partner brands can shine, showcased through high-profile space naming and event stream sponsorship, state-of-the-art digital content and event hire opportunities.

INNOVATION ECOSYSTEM A variety of co-working members and tenant partners from business, government and the social sector co-located with the University of Melbourne School of Engineering, Centre for Artificial Intelligence and Data Ethics, the Melbourne Entrepreneurial Centre and Science Gallery Melbourne.

SCIENCE GALLERY MELBOURNE

MELBOURNE INNOVATION DISTRICT

POPULATION OF MINDS A thriving precinct of students, industry, government and start-ups, home to more than 3,000 collaborators.

A major exhibition space to inspire and transform young curious minds through the collision of arts and science. Anticipating 225,000 visitors per year by 2024, Science Gallery will be the public-facing arm of Melbourne Connect with dynamic public programming focused on people aged 15-25.

District members will work together to nurture and amplify the city’s innovation culture. Encompassing Melbourne Connect, University of Melbourne, RMIT University and the City of Melbourne, 21 per cent (60,260) of all knowledge sector jobs are found within the district.

SUPERFLOOR At the epicentre of the precinct, the Melbourne Connect Superfloor will span over 3,000sqm and have capacity for 1,000 people. Equipped with state-of-the-art conferencing and event spaces and facilities, it’s where leading researchers, start-ups and corporate partners will collaborate and innovate together.

CREATOR SPACEKey to innovation is the early testing of ideas. The Melbourne School of Engineering’s Creator Space will serve the inventive spirit of its 14,000 students with its onsite fabrication laboratory, and will be available to the innovation precinct community for testing and prototyping.

ACCESS TALENTMelbourne Connect is powered by the University of Melbourne, Australia’s highest-ranked University with more than 5,000 researchers and 50,000 students.

EVENTS COME ALIVEThe precinct will be activated through a vibrant program of an expected 750 events and activities per year, including hackathons, pitch nights, panel discussions, presentations and dinners, hosted within state-of-the art facilities.

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THE FORUM

CONCIERGE

CAFE

16 MEETING ROOMS

FLEXIBLE WORKING

DEDICATED EXHIBITION SPACE

THE LAUNCH PAD

THE STUDIO (STREET LEVEL ACCESS)

PREMIUM SPONSORSHIPS WITH IMPACT

MELBOURNE CONNECT PRESENTS UNIQUE AND EXCLUSIVE SPONSORSHIP OPPORTUNITIES TO POWERFULLY ELEVATE YOUR BRAND PROFILE AND ENGAGE WITH FUTURE-SHAPERS AND A TALENTED, DIVERSE WORKFORCE. Take advantage of this invitation to be one of the first brands to market with Melbourne Connect, through exciting naming opportunities:

Align your business with thought-leaders and digital innovators; increase your reach and exposure to new business opportunities; reconnect with clients and engage new audiences to forge new partnerships.

Increase your profile as a brand partner of Melbourne Connect’s vibrant event program, which includes workshops, presentations, launches, pitch nights, networking events, awards ceremonies and more.

• THE SUPERFLOOR (LEAD SPONSOR)• THE STUDIO• THE FORUM• THE LAUNCH PAD • THE CREATOR SPACE (SPONSORSHIP SECURED)

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TAILORED SPONSORSHIP PACKAGES BRING TOGETHER UNRIVALLED BRAND BENEFITS INCLUDING:

• Premium space naming for immediate and long-term impact.

• Brand exposure through strategic placement of digitally-integrated displays, signage and marketing.

• Access to innovators and entrepreneurs representing start-ups, enterprise, service providers, researchers and graduate students, University of Melbourne staff and precinct visitors.

• Facilitated access to high performing students - your future workforce - to build a talent pipeline.

• Curation of a bespoke activation plan of events to address your business objectives, including breakfast discussions, networking events and presentations.

• Opportunities to co-design and implement integrated communications to amplify your presence throughout the precinct.

• Access to co-branded events driving an innovation agenda aligned to business needs, exploring topics such as Med-Tech, Research Translation, Cyber Security, Blockchain, Sports Technology and more.

• Use of Melbourne Connect spaces for corporate events, board meetings, workshops and team building programs.

PREMIUM SPONSORSHIP OPPORTUNITIES TO EMBED

YOUR BRAND AT THE CENTRE OF A THRIVING INNOVATION

ECOSYSTEM

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The Superfloor will be a place for human connection; the beating heart of the precinct. A hive of activity where people will gather, learn, share and showcase ideas, with purpose-built versatile spaces to encourage flexible working and knowledge sharing. The Superfloor will be the new epicentre of Melbourne’s innovation and business community.

As the lead and founding sponsor, your brand will have the greatest exposure and the highest impact within the precinct. We will expertly integrate your brand for maximum impact, to increase awareness and amplify your position in the market.

THE MELBOURNE CONNECT SUPERFLOOR

UNIQUE OPPORTUNITIES • Lead industry sponsor of the

Superfloor

• Highest brand exposure throughout the Superfloor

INVESTMENT $1 million per annum for 5 years

ARTIST IMPRESSION

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THE STUDIO

A hireable high-traffic space with ground floor exposure at Melbourne Connect, The Studio will be a lively area hosting workshops and group activities, and a “war room” for project work. Visible to passers-by it will give a sneak peek into Melbourne Connect’s energetic and dynamic community.

As the sponsor of The Studio, your brand will be aligned to ideation, co-creation and knowledge sharing and be seen by a range of stakeholders from students to university leaders, corporates and the public. The Studio sponsorship package is one of two exclusive offerings that feature external facing signage and streetscape visibility.

UNIQUE OPPORTUNITIES • Space naming and bespoke engagement activities

• Streetscape visibility and access

• A flexible purpose built ‘war room’ for project work

INVESTMENT$500,000 per annum for 5 years

ARTIST IMPRESSION

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THE FORUM

A highly versatile space on the Melbourne Connect Superfloor, The Forum will host 400 people in one room - or be split into three smaller rooms - for events such as seminars, presentations, dinners and celebratory events.

As the sponsor of The Forum, this attractive and popular space will expose your brand to a variety of stakeholders within and beyond Melbourne Connect and the University.

Facilities will rival those of a high-end purpose-built conference venue and provide a range of opportunities to project your brand through fixed signage and digital content screens. With an opening into Science Gallery Melbourne’s atrium, the space is exposed to beautiful displays of art, cultural installations and natural light from Swanston Street.

UNIQUE OPPORTUNITIES • Space naming and bespoke engagement activities

• Rare 400 seater conference spaces within Melbourne

• Flexible space configurations and break out rooms

INVESTMENT $200,000 per annum for 5 years

ARTIST IMPRESSION

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THE LAUNCH PAD

UNIQUE OPPORTUNITIES • Space naming and bespoke

engagement activities

• High traffic area on the Superfloor

• Open plan hub of knowledge exchange with daily activity

INVESTMENT$150,000 per annum for 5 years

The Launch Pad showcases a central open plan area to facilitate ideation and knowledge sharing between precinct tenants, the University, guests and the business sector. A dynamic space used for creating, prototyping, pitching and testing, it will be the hotspot of the Superfloor with an ever-changing canvas of events and activations.

Sponsorship of The Launch Pad will raise your brand profile within the entrepreneurial and start-up sector, as well as with business leaders, enabling new relationships with up-and-coming stars and positioning your brand at the forefront of innovation.

ARTIST IMPRESSION 10

SPONSORSHIP PACKAGES

BENEFITSSUPERFLOOR

$1M PASTUDIO

$500K PAFORUM

$200K PALAUNCH PAD

$150K PA

Premium space naming opportunity

Principal Superfloor signage

Brand visibility from street level

General Superfloor signage

Prominent digital screen display branding

Facilitated access to Melbourne Connect stakeholders

Curated events aligned to your business objectives

Content displayed on the Superfloor

Use of The Lab demonstration area

Curated communications plan to celebrate partnership and amplify voice

Use of venue spaces for corporate events, board meetings and client events

Event speaker opportunities to demonstrate thought leadership

Brand alignment and use of the Melbourne Connect logo11

EMBED YOUR BRAND IN OUR ACTIVATION PROGRAM

BENEFITS WILL INCLUDE:• Logo placement and sponsorship

acknowledgment on event marketing materials, including electronic direct mail, social media, event invitations and websites

• Banners and signage at events

• Speaker opportunities for sponsor representatives

• 10 event invitations for hosting purposes

• Verbal acknowledgement by the Melbourne Connect event host

• Opportunity to activate with prizes at sponsored events

Melbourne Connect will come to life through a dynamic program of events and workshops designed to connect precinct tenants and the broader innovation community. Topics will include everything from fin-tech to agri-tech and health innovation, alongside emerging ideas and issues of the day.

A dynamic and varied program will be curated across the year, designed to inform, inspire and connect.

EVENT STREAMS WILL INCLUDE: Advancing Industry X Monthly Breakfast Series

Showcasing hot topics inspired by Melbourne’s innovation and start-up ecosystem (10 per year)

The Connected You Series

Exploring the impact of technology on business and society (10 per year from 2021)

Form And Function: Tech Design Talks

Delving into the integration of technology and design (10 events per year from 2021)

EVENT STREAM SPONSORSHIP CAN CONNECT YOUR BRAND WITH A BROAD RANGE OF AUDIENCES THROUGHOUT THE YEAR.

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Flinders Ln

Flinders St

Collins St

Lt Collins St

Bourke St

Lt Bourke St

Lonsdale StSpen

cer S

t

King St

Flagstaff

Gardens

Yarra RiverW

illiam St

Queen St

Elizabeth St

Swanston St

Swan

ston

St

Elizabeth St

Flemington Rd

Grattan St

Lygo

n St

Rath

dow

ne S

t

Roya

l Par

ade

Nich

olso

n St

Russell St

Exhibition St

Carlton Gardens

Latrobe St

10 mins by tram

15 mins by tram

LYGON ST FOOD PRECINCT

MELBOURNE CONNECT 700 SWANSTON ST

MELBOURNE INNOVATION DISTRICTS

CENTRAL BUSINESS DISTRICT

TRAM STOP ONE

NEW STUDENT PRECINCT

QUEEN VICTORIA MARKET

RMIT UNIVERSITY

NGO PRECINCT

PARLIAMENTARY PRECINCT

PARLIAMENT STATION

SOUTHERN CROSS STATION

FLAGSTAFF STATION

FLINDERS STREET STATION

STATE LIBRARY

MELBOURNE BIOMEDICAL PRECINCT

MELBOURNE BIOMEDICAL PRECINCT

UNIVERSITY OF MELBOURNE

WADE INSTITUTE FOR ENTREPRENEURSHIP

AIRPORT (30 MINS)

PARKVILLE STATION (OPENING 2025)

MELBOURNE CENTRAL STATION

SPONSORSHIP AND TENANCY OPPORTUNITIES STILL AVAILABLE. OPENS LATE 2020.

SPONSORSHIPNow is the time to secure one of these key partnership opportunities and join Melbourne Connect from day one.

TENANCYThe precinct offers a range of commercial leasing opportunities only 5 minutes from Melbourne’s CBD, including:

• Whole floor

• Part floors

• Boutique office space < 250m2

• Co-working opportunity over various floors

Learn more:

melbconnect.com.au/place/leasing

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TO FIND OUT MORE AND TO DISCUSS TAILORING A BRAND SOLUTION TO SUIT YOUR BUSINESS, CONTACT US NOW. MELBCONNECT.COM.AU

@MELBCONNECT

YOUR MELBOURNE CONNECT SPONSORSHIP CONTACT:

HARRIET AULD DEVELOPMENT MANAGERMelbourne Connect University of Melbourne harriet.auld@unimelb.edu.au 0409 744 487

This brochure is intended to provide a high-level and indicative overview of the Melbourne Connect branding and sponsorship opportunities and benefits. You should not make any assumptions or draw any inferences based on this material.

The opportunities and benefits listed are subject to change without notice. The information provided is believed to be correct at the time of publication.