In-game advertising of Puma in Wipeout Pure
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Transcript of In-game advertising of Puma in Wipeout Pure
IN-GAME ADVERTISINGCASE STUDY
AND
As a result of a deal between
and
the downloadable bonus pack for PSP game Wipeout Pure is all Puma branded.
This is the case only with the European (EU) version of the Delta Pack.
Other Packs (Gamma, Omega and Classic) are free of any real-life brand.
The United States (US) version of the Delta Pack is also ad-free.
On the following slides you may observe the difference between US and EU versions.
US Version
EU Version
US Version
EU Version
US Version
EU Version
US Version
EU Version
US Version
EU Version
(this decoration is optional)
The number of Puma logo appearances is quite large.
On the next slides a couple of them will be presented.
As you can see,the abundance of Puma logos becomes quite annoying and disturbing.
Taking into account how fast these logos fly by, it almost qualifies as subliminal messaging.
In my opinion this spoils the futuristic ambiance of the imaginary game world.
Personally, I prefer the original version of the circuits (US version).
THE END
Prepared by Bartlomiej Nagorski.
http://bartsnews.blogspot.com/
