Press release – MakeUp in LosAngeles – January 30th

IN EIGHT DAYS, DON'T MISS YOUR MAKEUP APPOINTMENT IN LOS ANGELES!

Time just flies!... only eight days left for you to register to MakeUp in Los Angeles. There is no time to lose because, given the number of visitors already registered, registrations may close sooner than expected! It must be said that this new edition of MakeUp in Los Angeles is definitely going to be awesome... The one hundred or so exhibitors who managed to book a stand (more than thirty were not that fortunate!) represent the top of the crop of the global outsourcing in the makeup sector. Another reason for this success is the very high conferences level with the presence of top quality speakers. Lastly, the presence, for the first time, of the Luxe Pack trade show, which is also full, reinforces the attractiveness of the event and enhances synergies between the worlds of Luxury and Beauty. Enjoy the show!

Press release – MakeUp in LosAngeles – January 30th

Conferences & Round Tables Program

Day 1: Wednesday February 7th, 2018

9:10 pm - 9:15 am: Welcome and Introduction of the 2 days of key notes and round tables Prepared and moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Leila Rochet-Podvin, Cosmetics Inspiration & Creation.

Major Theme: Deciphering major beauty trends of the United States market, the influence of digital and the specificities from California Brands.

9:15 pm - 10:00 am: "The State of the US Beauty Industry and key trends in 2018" Opening Keynote by: Sarah Jindal, Senior Innovation and Insight Analyst - Beauty + Personal Care at Mintel

10:15 am -11:45 am: "The rise of the new entrepreneurs and the Indie Brands Influence" Beauty activity has never been so intense and new pioneers have been entering the market by disrupting the paths used by traditional brands. The rules are being reinvented while consumers are increasingly seeking for brands that are exciting, fun and close to their values. Introduction by Leila Rochet-Podvin followed by presentations and a round table discussion with: - Marlena Stell – CEO/Founder of Makeup Geek - Christy Coleman, Chief Artistic Officer at Beautycounter - Gina Kohler, Head of Product Development at FabFitFun

12:00 pm – 12:30 pm: "The Cosmetic Applicators" Conference by: Gérald Martines, IN•SIGNES - Target applications (eyes, face, lips…) - Galenic forms of cosmetic formulae - Basic applicator technologies: brushes, spatulas, flocked tips, balls… - Combinations: which applicator for which formula for which application

Major Theme: Beauty transformation in the Digital Age - Adapting to the new challenge of social media and e-commerce In our digital age and the rise of social media, consumers are adapting their behaviors and ultimately the way they shop. E-Commerce is on the rise with the arrival of pure players like Amazon. What are the keys of success of digital brands? How do brands incorporate the "instagrammable" factor in their product development? 12:45pm - 1:15pm : Keynote by Hana Ben-Shabat Partner and Board Member at A.T. Kearney

Press release – MakeUp in LosAngeles – January 30th

1:15pm – 1:45pm: Keynote by Karen Moon CEO & Co-Founder of Trendalytics 1:45 pm – 2:30 pm: Round table moderated by Leila Rochet-Podvin With the participation of Hana Ben-Shabat, Karen Moon and brands senior executives such as: -David Olsen, Chief Executive Officer of Cos Bar - Jill Tomandl, Vice President – Product development & Innovation at Smashbox Cosmetics 2:45 pm – 4:00 pm: "The connected consumer; What is the future of influencers ? What are the new challenges? What are the recipes to be part of the beauty conversation?" Experts in the field share their vision and discuss on the future of influencers. Introduction by Leila Rochet-Podvin followed by presentations and a round table discussion with: - « The Crisis of Influence – What Are The Future Challenges » by Eric Briones – Author of Digital & Luxury, Professor & Strategic Planner - "The future of influencers according to Tribe Dynamics" by Conor Begley, Co-Founder of Tribe Dynamics - Rob McLoughlin, VP Consumer Research at POPSUGAR 4:15 pm – 5:00 pm: "Technology; What's Next for brands and retailers?" Technologies influence the consumer/brand connection. They enhance consumer knowledge and feed customer experience. As new technologies are arriving (VR, AI,..), this relation is going to evolve. What will the future look like? Round table moderated by Vincent Gallon, Beauty and cosmetics industry editor at PremiumBeautyNews.com with the participation of: - Artificial Intelligence and Data Mining; Léon Patrick Zerbib, Co-Founder of Zettafox - Augmented Reality; Wayne Liu, General Manager & VP of Business Development at Perfect Corp.(You Cam Makeup)

Day 2: Thursday February 8th, 2018

Major Theme: Make UP / Skin Care: Getting inspired by multiple influences and getting ready for the next wave.

9:15 am -10:00 am: "Shiseido Global Makeup Center of Excellence - Key challenges for our industry and the vision of the Shiseido Group in the Future of Beauty" Opening Key note by: Jill Scalamandre, President Global Makeup Center of Excellence SHISEIDO Americas 10:15 am – 10:45 am: "The Future of Beauty" – Getting inspired by socio-cultural and lifestyle trends to imagine innovative territories" Conference by: Jennifer Karuletwa, Business Development Director - US West Coast at Peclers Paris

Press release – MakeUp in LosAngeles – January 30th

10:45 am – 11:30 am: "Inspiration from the West and from the East - What are the 5 trends to follow and what's coming next?" Conference by Leila Rochet-Podvin, Cosmetics Inspiration & Creation and Florence Bernardin, Information & Inspiration 11:45 am – 12:30 pm: "The challenge of innovation in texture – Inspiration from world trends – The suppliers point of view" Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Jennifer Ritter, JSR & Co. - Odette Bohan, US Sales Director at Omnicos Group - Martin Breuer, Group CEO Gotha Cosmetics - Mary Ann Guarino, Vice President North America at Ancorotti Cosmetics - Rachel Bryan, Vice President Strategic Marketing and Multi National Account Development, Intercos

12:45 pm – 1:30 pm: "Color Trends" by Beautystreams

1:45pm – 2:15pm: Innovation Awards of MakeUp in LosAngeles presented by Michèle Burke, MakeUp Artist

2:30 pm – 4:00 pm: "The Cosmetic applicators" - a Must in makeup today and in the future Workshop moderated by Gérald Martines, IN•SIGNES After a quick introduction by Gérald Martines of basic parameters for each technology, round tables by type of applicators, with representative of specialized packaging suppliers: Mascaras brushes - Arnaud Brilland, Vice President of Sales America at Geka - Wolker Schrepf, Business Developer Albéa North America - Christine Dupuy, Brivaplast Applicators for Tubes and Airless - Lynda Pare, North America Market Director at Cosmogen - Marion Patel, Marketing Manager Albéa North America Makeup brushes - Patrick Ng, Vice President – Operations & Business Development at FS Korea - Sara Zanafredi, CEO of Pennelli Faro - Jan Wilson, Vice President Sales & Development at Taiki Questions: - What are the most important parameters for each technology? - What are the growth drivers influencing the category? - What are the most notable innovations in the field? Followed by Q&A with the audience

Press release – MakeUp in LosAngeles – January 30th

Full List of Exhibitors

Press release – MakeUp in LosAngeles – January 30th

Press release – MakeUp in LosAngeles – January 30th

Press release – MakeUp in LosAngeles – January 30th