In association with UCL Business plc AnswersIn Medicine with UCL Medical School 29 th October 2010.

In association with UCL Business plc

AnswersIn Medicine

with UCL Medical School

29th October 2010


• Deliver high quality engaging learning resources

• To all students across all sites


Tomorrow’s Doctors?

Today’s undergraduates

• Students - fee paying and naturally demanding

• Medical Schools - faced with funding cuts

• Undergraduates suffering from productivity drives in the NHS


Technology is not a barrier to

‘learning on demand’.

It is an opportunity.


Medical students:

– 94% access to a PC at home– 86% broadband access at home– 64% own an MP3 player – (84% of these (54% of total) MP3 players are

iPods)

Survey of 3rd and 4th year undergraduates, UCL Medical School – October 20061162 questionnaires 426 responses Response rate 36.7%


Junior doctors:

– 93.3% access a computer on a DAILY basis– 99.67% have broadband at home or at work– 77.54% have a mobile device on which they

can listen or play video– 62.4% have a mobile on which they can access

the internet– 69.58% own an iPod or iPhone

Survey of specialist trainees, London Deanery - October 2009 7134 questionnaires 2133 responses Response rate of 29.9%


Junior doctors:

– 55.65% use online medical learning resources ‘often’ or ‘very often’

– 65.87% have subscribed to an on-line MCQ self-assessment site at some stage

Survey of specialist trainees, London Deanery - October 2009 7134 questionnaires 2133 responses Response rate of 29.9%


'Generation Y' student doctors swap textbooks for iPhones

Published Tuesday 28th September 2010

The University of Leeds is issuing smartphones to all fourth and fifth year medical students. This will give them access to progress files, assessment modules, and educational materials whenever and wherever they might be.

http://www.leeds.ac.uk/news/article/898/generation_y_student_doctors_swap_textbooks_for_iphones


• Apple

• MyKnowledgeMap

• MedHand = Oxford Handbook + BNF

• O2 Telefonica


E-Learning

but don’t be boring

• Make it engaging

• Short modules (e.g. approx. 15mins)

• Give it a structure

• Deliver it on demand


Media to suit the device

• Watch on-line

• Download to listen

• Interact and self-assess on-line/on mobile


• Downloads:– MP3– MP4– pdf bullet point transcripts– Slides

• Apps available

• (Direct to phone)


• Self-assessment:

– MCQs with feedback– Certificate of activity


• Available at:

http://www.ucl.ac.uk/medicalschool/staff-students/course-information/resources

• Downloadsvia iTunes U:

https://deimos.apple.com/WebObjects/Core.woa/BrowsePrivately/private.ucl.ac.uk.2019026822


• For undergraduates but also:

– Postgraduates– CME– Patients (experts)


Tomorrow’s Doctors?

Today’s Junior Doctors

• Junior doctors’ opportunity of experience disrupted or lacking


AnswersIn Medicine

• medical school teaching

• academic medical publishing

• UCLBusiness plc, a wholly owned subsidiary of UCL


• Website – authenticated access

• Curric. on a Stic’

• Apps – iPhone / cross platform


Plan for Internal Medicine

• 68 hours of core content

• 18 hours completed

• 50 hours to complete


• Care of the Elderly• Cardiology • Thoracic medicine• Endocrinology inc. Diabetes• Rheumatology• Nephrology• Neurology• Haem/Onc • (Gastro / Hepatology)


Then:

• Clinical examination• Dermatology• Emergency medicine• Infectious diseases• Metabolic medicine


Then:

• Pathology• Radiology• Obstetrics and Gynaecology• Paediatrics• Psychiatry• Surgery


AnswersIn Gastroenterology – Contents Total running times

1. AnswersIn Artificial nutrition by Dr Marcus Harbord 2 modules 15m 27s

2. AnswersIn Change of Bowel Habit by Prof Owen Epstein 1 module 10m 41s

3. AnswersIn Colon Polyps by Prof Owen Epstein 2 modules 32m 43s

4. AnswersIn Crohn's disease by Prof Owen Epstein 7 modules 78m 59 s

5. AnswersIn Dyspepsia by Prof Owen Epstein 5 modules 44m 17s

6. AnswersIn Dysphagia by Prof Owen Epstein 4 modules 39m 03s

7. AnswersIn Haematemesis and melaena by Dr Marcus Harbord 3 modules 31m 29s

8. AnswersIn Heartburn by Prof Owen Epstein 4 modules 39m 00s

9. AnswersIn Irritable bowel syndrome (IBS) by Prof Owen Epstein 5 modules 51m 40s

10. AnswersIn Malabsorption by Prof Owen Epstein 4 modules 68m 27s

11. AnswersIn Rectal bleeding by Prof Owen Epstein 2 modules 21m 38s

12. AnswersIn Ulcerative colitis by Prof Owen Epstein 7 modules 73m 49s

Total running time 507m 12sTotal running time 8hr 27m 12s


Competition

• Dr Podcast

• Doctors.net.uk

• Medical publishers – of journals and textbooks

• BMJ – BMJ Learning

• DoH - e-learning for healthcare


Competition

• OnExamination - established self-assessment business

• Primal Pictures – established distribution and site licensing medical media business


Competition

• Other Medical Schools – US, UK etc.


Competitive advantage

• Format – learner focused 15 minute modules

• Downloadable content / Apps

• Brand – UCL/UCL Partners

• Access to expert content

• Authoring support


Can we help you with:

• Podcasts

• Voice-overs for lecture slides

• Innovations in teaching

• Key questions


Can we help you with:

• PRS voting system

• Teaching the teachers

• Making patients into experts


• WHO recognise 1,792 medical schools worldwide

• English language curriculum in 583 of them

In association with UCL Business plc AnswersIn Medicine with UCL Medical School 29 th October 2010.

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