in a Rural County · Program Evolution League ... YMCA, Publicity: partner with other groups: YMCA,...
Transcript of in a Rural County · Program Evolution League ... YMCA, Publicity: partner with other groups: YMCA,...
Promoting Promoting
BicycleBicycle TransportationTransportationinin aa RuralRural CountyCounty
Whatcom Smart Trips Whatcom Smart Trips everybodyBIKEeverybodyBIKE
Whatcom Council of GovernmentsWhatcom Council of GovernmentsWhatcom County, Washington Whatcom County, Washington
Overview Overview
►►Rural and urban characteristicsRural and urban characteristics►►Program elements: Lessons learned Program elements: Lessons learned ►►Marketing and materialsMarketing and materials►►Results, numbers, success measuresResults, numbers, success measures►►Budgets and fundingBudgets and funding
Rural Characteristics Rural Characteristics pertinent to bicyclingpertinent to bicycling
►►DistancesDistances►►Vehicle types and volumesVehicle types and volumes►►Terrain, gradesTerrain, grades►►CultureCulture►►AttitudesAttitudes►►PublicityPublicity►►FundingFunding
Urban Characteristics Urban Characteristics For bicycling ProgramsFor bicycling Programs
►►Traffic and speedsTraffic and speeds►►Media and publicity Media and publicity ►►Schedules and activitiesSchedules and activities►►DistancesDistances►►Tax baseTax base►►Parking costsParking costs
Initial Plan Initial Plan Program ElementsProgram Elements
►►League Certification for Fitness TeachersLeague Certification for Fitness Teachers►►Road OneRoad One coursecourse►►Bicycle AmbassadorsBicycle Ambassadors►►Community bike ridesCommunity bike rides►►Bike Month eventsBike Month events
►►Bicycle Traffic CountsBicycle Traffic Counts
everybodyBIKE everybodyBIKE Program EvolutionProgram Evolution
►►League Certification for Fitness League Certification for Fitness TeachersTeachers
►►Road One courseRoad One course►►Bicycle AmbassadorsBicycle Ambassadors►►Community bike ridesCommunity bike rides►►Bike Month eventsBike Month events►►Bicycle Traffic CountsBicycle Traffic Counts
Original Concept:Original Concept:
►► Train and certify at least 10 Train and certify at least 10 local school teachers in bicycle local school teachers in bicycle safety instructionsafety instruction
►► Schools incorporate a bicycling Schools incorporate a bicycling segment in segment in annual curriculaannual curricula
►► Offer classes at bike shopsOffer classes at bike shops
►►Contract with League of American Bicyclists Contract with League of American Bicyclists to host an Instructor Seminar in Whatcom Countyto host an Instructor Seminar in Whatcom County
Course Corrections:Course Corrections:
►►Fitness Teachers too busy for trainingFitness Teachers too busy for training►►School curriculum requirements fullSchool curriculum requirements full►►Seminar Seminar focusfocus on on teaching techniques teaching techniques ►►Bike shops not ready Bike shops not ready
to offer classesto offer classes
What Works:What Works:
►►Partner with schools for Partner with schools for events, assemblies, bike events, assemblies, bike rodeosrodeos
►►Find school bike Find school bike ““championschampions”” through annual through annual Bike Month eventsBike Month events
►►Trained six community members as League Trained six community members as League Cycling Instructors Cycling Instructors –– ““The everybodyBIKE The everybodyBIKE Teaching TeamTeaching Team””
everybodyBIKE everybodyBIKE Program EvolutionProgram Evolution
►►League Certification for Fitness TeachersLeague Certification for Fitness Teachers
►►Road OneRoad One classesclasses►►Bicycle AmbassadorsBicycle Ambassadors►►Community bike ridesCommunity bike rides►►Bike Month eventsBike Month events
►►Bicycle Traffic CountsBicycle Traffic Counts
everybodyBIKE Teaching Team
Original Concept:Original Concept:
►►Offer the LeagueOffer the League’’s s Road Road OneOne course to the public on course to the public on a monthly basisa monthly basis
►►Partner with bike shops to Partner with bike shops to host the classeshost the classes
►►Use League materials and Use League materials and curriculumcurriculum
Course Corrections:Course Corrections:
►►Road OneRoad One is time intensiveis time intensive►►Road OneRoad One is a difficult name for is a difficult name for
advertising, marketingadvertising, marketing►►Bike Shops sometimes intimidate Bike Shops sometimes intimidate
people new to bicyclingpeople new to bicycling►►Low registrationLow registration
What Works:What Works:
►►Short introductory class called Short introductory class called ““First GearFirst Gear””offered monthlyoffered monthly
►► Invent a marketable name: Invent a marketable name: ““Full CycleFull Cycle””10 hours, offered quarterly10 hours, offered quarterly
►►Publicity: partner with other groups: YMCA, Publicity: partner with other groups: YMCA, Food CoFood Co--op, Health Centerop, Health Center
►►Provide incentives and Provide incentives and healthy refreshments from local healthy refreshments from local bikeable businessesbikeable businesses
everybodyBIKE everybodyBIKE Program EvolutionProgram Evolution
►►League Certification for bicycle instructorsLeague Certification for bicycle instructors►►Road One classesRoad One classes
►►Bicycle AmbassadorsBicycle Ambassadors►►Community bike ridesCommunity bike rides►►Bike Month eventsBike Month events
►►Bicycle Traffic CountsBicycle Traffic Counts
everybodyBIKE Teaching Team
First Gear & Full Cycle classes
Original Concept:Original Concept:
►► Imitate Chicago Bicycle AmbassadorsImitate Chicago Bicycle Ambassadors►►CommunityCommunity--wide informal outreach and wide informal outreach and
education education
Course Corrections:Course Corrections:
►►Outreach skills combined with an Outreach skills combined with an interest in bicyclinginterest in bicycling
►►Scheduling, deploying, Scheduling, deploying, monitoring, and evaluatingmonitoring, and evaluating
►►Low number of candidates for Low number of candidates for Ambassador workAmbassador work
What Works:What Works:
►►Teaching Team members become versatile Teaching Team members become versatile ““Bike BuddiesBike Buddies””
►►Host Host ““PumpPump--YouYou--UpUp”” Booths: offer basic bike Booths: offer basic bike adjustments and repair evaluationsadjustments and repair evaluations
►►Offer Helmet Fitting and Offer Helmet Fitting and ABC Quick Check instruction, ABC Quick Check instruction, route planning advice, etc.route planning advice, etc.
everybodyBIKE everybodyBIKE Program EvolutionProgram Evolution
everybodyBIKE Teaching Team
First Gear classesBike Buddies
►►League Certification for bicycle instructorsLeague Certification for bicycle instructors►►Road One classesRoad One classes►►Bicycle AmbassadorsBicycle Ambassadors
►►Community bike ridesCommunity bike rides►►Bike Month eventsBike Month events
►►Bicycle Traffic CountsBicycle Traffic Counts
Original Concept:Original Concept:
►►Advertise and lead Advertise and lead regular, free, regular, free, recreational rides recreational rides
►►Partner with Parks and Partner with Parks and Recreation DepartmentsRecreation Departments
►► Include fun themes Include fun themes
Course Corrections:Course Corrections:
►►Low attendanceLow attendance►►WeatherWeather►►Differences in paceDifferences in pace►►Driving to bikeDriving to bike►►Bikes in poor shapeBikes in poor shape►► InsuranceInsurance
What Works:What Works:►► Require prior registration and Require prior registration and
minimum three participantsminimum three participants►► Partner with other community Partner with other community
events for publicity and events for publicity and increased attendanceincreased attendance
►► Support and partner with Support and partner with existing community bike rides existing community bike rides conducted by other groupsconducted by other groups
►► Offer customized bike rides Offer customized bike rides for families, neighborhoods or for families, neighborhoods or groups, led by Bike Buddies groups, led by Bike Buddies
everybodyBIKE everybodyBIKE Program EvolutionProgram Evolution
everybodyBIKE Teaching Team
First Gear classesBike Buddies
►►League Certification for bicycle instructorsLeague Certification for bicycle instructors►►Road One classesRoad One classes►►Bicycle AmbassadorsBicycle Ambassadors►►Community bike ridesCommunity bike rides
►►Bike Month eventsBike Month events►►Bicycle Traffic CountsBicycle Traffic Counts
Customized rides
Original Concept:Original Concept:
►►Expand Bike to Work Expand Bike to Work and School Day and School Day
►►Promote Bike Month Promote Bike Month events throughout Mayevents throughout May
►►Bike Month ChallengeBike Month Challenge
Course Corrections:Course Corrections:
►►Graphic design and marketing issues for Graphic design and marketing issues for volunteer eventvolunteer event
►►Bike Month Bike Month ““ChallengeChallenge””image, lengthimage, length
►►Prize award issues for Prize award issues for government office/grantgovernment office/grant
►►Donations from local Donations from local businessesbusinesses
What Works:What Works:
►►Separate publicity for Separate publicity for Day and MonthDay and Month
►►Partner with nonPartner with non--profit profit for donations,awardsfor donations,awards
►►TeamTeam--based month based month event: focus on worksitesevent: focus on worksites
►► Include nonInclude non--work tripswork trips►► Include childrenInclude children
everybodyBIKE everybodyBIKE Program EvolutionProgram Evolution
everybodyBIKE Teaching Team
First Gear classesBike Buddies
►►League Certification for bicycle instructorsLeague Certification for bicycle instructors►►Road One classesRoad One classes►►Bicycle AmbassadorsBicycle Ambassadors►►Community bike ridesCommunity bike rides►►Bike Month eventsBike Month events
►►Bicycle Traffic Counts Bicycle Traffic Counts
Customized rides
Team Up for everybodyBIKE
Original Concept:Original Concept:
►►Use timeUse time--lapse video lapse video device or purchase device or purchase infrared trail counterinfrared trail counter
►►Station at highStation at high--volume volume bicycle commute routesbicycle commute routes
►►Recruit volunteers or Recruit volunteers or interns to review videointerns to review video
►►Video device, power supply, monitoringVideo device, power supply, monitoring►►Theft Theft ►►Labor intensive countingLabor intensive counting►►Equipment qualityEquipment quality►► Infrared countersInfrared counters
Course Corrections:Course Corrections:
What Works:What Works:
►►Whatcom Smart Trips Whatcom Smart Trips databasedatabase
►►Bike to Work and School Bike to Work and School Day annual tallyDay annual tally
►►More research in progressMore research in progress
Marketing Marketing
►►Market Research Market Research ►►Reaching the Target Market Reaching the Target Market ►►Themes and ImagesThemes and Images►►MaterialsMaterials►►PublicityPublicity
FundingFunding
►►Budget planningBudget planning►►Funding sourcesFunding sources►►StaffingStaffing►►EquipmentEquipment
Budget PlanningBudget Planning
Sub-total57,700
teaching team, part time 10,000
website and data800
rodeo bikes and kit1900
graphic design2000
advertising media buys4,000
overhead8,000
120 days/yrMgr. salary25,000Sample Annual Budget
Budget PlanningBudget Planning
Sub-total57,700
Bicycle Traffic Counts5,700
Bike Month events14,600
Bike Buddies8,400
Full Cycle 12,000
Teaching Team17,000Sample Budget by Program
►► Safe Routes to SchoolSafe Routes to School►► State Pedestrian and State Pedestrian and
Bicycle Safety GrantsBicycle Safety Grants►► Safe Kids Coalition Injury Safe Kids Coalition Injury
PreventionPrevention►► Coordinated Human Coordinated Human
Services TransportServices Transport►► Community FoundationCommunity Foundation►► Legislative appropriationLegislative appropriation
Funding SourcesFunding Sources
Measuring ResultsMeasuring Results
►► Evaluating progress Evaluating progress ►► Smart Trips database Smart Trips database
counts of bike tripscounts of bike trips►► Bike to Work and School Bike to Work and School
Day countsDay counts►► Month event countsMonth event counts►► Class enrollment increaseClass enrollment increase
2006 2007
13% increase
Number of bicycle smart trip makers in Whatcom Smart Trips
42% increase
Number of trips made by bicycle
Measuring ResultsMeasuring Results
►► Evaluating progress Evaluating progress ►► Smart Trips database Smart Trips database
counts of bike tripscounts of bike trips►► Bike to Work and School Bike to Work and School
Day countsDay counts►► Month event countsMonth event counts►► Class enrollment increaseClass enrollment increase
2006 2007
30% increase
Number of participants in Bike to Work and School Day
39% increase
Number of participants in month-long Team-Up for everybodyBIKE
ConculsionsConculsions
►► Rural areas have some Rural areas have some cost advantages over cost advantages over urban areasurban areas
►► Number and distance of Number and distance of bicycle trips increase bicycle trips increase over timeover time
►► Emphasize other trips Emphasize other trips rather than the work rather than the work commutecommute
Promoting Promoting
BicycleBicycle TransportationTransportationinin aa RuralRural CountyCounty
Whatcom Smart Trips Whatcom Smart Trips
Ellen BartonEllen BartoneverybodyBIKE Program ManagereverybodyBIKE Program Manager(360) 676(360) [email protected]@everybodyBIKE.com
Whatcom Council of GovernmentsWhatcom Council of GovernmentsWhatcom County, Washington Whatcom County, Washington