Online Retail Accounting

Management Suite for

CODO networks

ABOUT

CounterBooks

One side summary:

CounterBooks is a cloud based system which

helps retailers manage their business while

providing accurate and comprehensive

dealer/retailer performance data to the oil

company which facilitates:

- Improved performance

- Management of risk

- Reduced cost

The cost savings delivered by CounterBooks self

fund the deployment.

CounterBooks – Our HistoryCounterBooks has a purely retail background, and unlike any other accounting system, it was initially designed by a fuel retailer to

help solve the unique challenges he faced on a daily basis which traditional accounting systems did not.

Chantrey Vellacott DFK, a Top 25 UK accounting firm (~ 300 staff) acquired the desktop application in 2000, and then launched

CounterBooks in the cloud in 2003. Over the past 10 years, it has been developed into a feature-rich, highly stable and market

leading online retail accounting management suite which is used by 1000’s of retailers across the world.

2003

2000

2006

2009

2013

1st file import from EPOS/BOS

Implemented in Finland

Appointed by BP

Cloud version of CounterBooks developed.

Appointed by Shell

Founded by Chantrey Vellacott DFK, a Top 25 UK accounting firm (~ 300 staff)

Appointed by ESSO

Implemented in Germany

Implemented in Switzerland

• A market leading online retail accounting management suite for oil companies and their retailers.

• Purposely designed to solve the unique challenges of dealer networks (CODO) and franchised fuel retail operations.

• CounterBooks allows retailers to manage their business’s accounting/finances and allows oil companies to manage

their retailers.

• The cloud based suite consists of:

• CounterBooks is a cloud based application which can be accessed from anywhere in the world via an internet enabled

device through a fully secure, cloud infrastructure on a flexible monthly subscription model.

• Recommended by industry experts and deployed by several of the largest oil companies in the world.

• Used by 1000’s of retailers across Europe with global deployment capabilities.

CounterBooks – What is it?

An online full general ledger accounting system

specifically designed for retailers of oil

companies to manage their business.

An online retail management information system

for oil companies to gain transparency and control

of their retailer network.

Online Retail Accounting

System

Retailer Oil company

Retail Management Information

System

CounterBooks – Credentials

Clients

Proven track record in delivering projects, to brief and in

budget for retail companies across the world.

Technology Partners

CounterBooks has working relationships and/or functioning

integrations with the many of the leading technology suppliers

to the oil and gas sector.

Associations and Accreditations

In process

Accounting Partners

CounterBooks has an existing national network of accountants

in Germany and other licensed firms in the UK, Finland and

Switzerland.

Stakeholder Benefits

CounterBooks

Credit analysts

Retailer

Accounting partner

Territory manager

Regional manager

General management

Finance manager

Billing manager

Convenience suppliers

Stakeholder Benefits

General

management

Transparency, consistency,

benchmarking, control, accuracy,

and reduced costs.

Retailer

Easy to use, reduced costs,

improved controls, in-depth reports,

and quicker reporting.

Credit analysts Real time data to assess the credit

risk of retailers.

Accounting

service partner

Automated and standardised online

accounting platform.

Territory

manager

Online and immediate access to

standardised data with drill down.

Convenience

suppliers

Reduced costs and improved

processes.

Reduce costs +

Improve

performance +

Manage risk +

Assess compliance +

CounterBooks delivers multiple benefits to various stakeholders in the retailer operating models such as a Company-Owned

Dealer-Operated or franchise.

Examples of recent business cases

It was calculated that

CounterBooks would

save a major oil

company in excess

of €20m in 5 years

with a payback within

12 months.

It was calculated that

CounterBooks would

reduce costs by 30-40% of

the incumbent provider

thereby delivering a cost

saving of €3.3m over 5

years and a payback

within 12 months.

A major oil company

committed an extra €1.2m

per annum of opex to gain

control and transparency

across their network

which has since been

recovered many times

over annually.

Technology

• CounterBooks is a cloud based application (Software-as-

a-Service).

• The cloud deployment model allows for a highly scalable,

rapidly deployed and customised implementation – without

substantial investment from the oil company.

• Adaptable for all languages and local accounting

requirements.

• Hosted in a state–of–the–art data centre.

• Stable and reliable application – refined over 10 years.

• Java front-end and SQL back-end.

• Highly fault tolerant design (HDD RAID mirroring,

redundant network cards, redundant power supplies, etc.)

• Secure and encrypted – 128-bit SSL encryption.

• Availability – 99.99% uptime.

• Back up – Fully backed up daily with offsite backups.

• Updates/developments are automatically applied across

the user base on a regular basis.

CounterBooks – Technology Product roadmap

Over the next 24 months, CounterBooks will be continuing to

invest in the following developments as part of CounterBooks’

strategic product roadmap:-

FY14

• New graphical user interface (GUI) based on Responsive Web Design techniques.

• Improved User Experience (UX).

• Mobile/tablet accessibility and functionality.

FY15

• Further developments in automations and streamlining the accounting process.

• Dashboard and Head Office reporting.

CounterBooks’ central database

is shared between the retailer

and the major oil company. This

reduces the requirement for data

to be sent between parties

which saves time and cost.

Features:

• Easy to use

• Accommodates multi site retail operations

• Full general ledger system

• Integration with EPOS/BOS/supplier

invoices/major oil company transactions

• Standardised chart of accounts

• Vast array of accounting reports

• Multi lingual and adaptable for local markets

• Drill down to transaction data

• Customised oil company reports

• Accounting period locking to avoid back

posting

• Hosted online

Benefits:

• Reduced costs

• Easy to use

• Accurate data

• Financial controls

• Accessible online

Features:

• Single database which holds retailer

accounting data

• Dashboard reporting

• Purchase compliance and assessment

• Network wide P&L with budget variance

report

• Network wide Net Worth/Liquidity reports

• Comprehensive data analysis/data

mining across the full spectrum of the

accounting data

• Full access to all sites with drill down

capabilities

• Export data into spreadsheets for further

analysis

• Hosted online

Benefits:

• Transparency

• Control

• Reduced costs and time

• Benchmarking and financial insight

• Accessible online

CounterBooks – Features & Benefits

Description:

An online full general ledger accounting

system specifically designed for retailers

of oil companies to manage their

business.

Description:

An online retail management information

system for oil companies to gain

transparency and control of their retail

network.

Architecture – Data entry

C

Accounta

nt

Daily reconciliation

Purchase invoices

Petty cash

Bank reconciliation

Payroll

Journals

Lock period

Responsibility Accounting Process

Reta

iler

The retailer manages their business’s finances through CounterBooks’ online retail accounting system – which is a full general

ledger system designed for fuel and convenience retailers. CounterBooks delivers a highly automated accounting process through

using innovative technology for the benefit of both the retailer and the major oil company. CounterBooks’ current deployments

include automation up to 95%.

The key benefits include:-

• Reduced costs of professional services fees/accounting service fees for retailers.

• Increased accuracy of data.

• Increased speed of reporting from the retailer.

• Allows the retailer to focus on running their business.

• Data enrichment as larger volumes of data can be held as a result of the automation.

CounterBooks automates:-

• EPOS/BOS data

• Electronic Invoicing

• Oil company -to-retailer

transaction

• Bank statements

• Payroll

• Journals

Data

Imp

ort 9

5%

Man

ual

en

try 5

%

• Paper invoices

• Journals/adjustments

Data entry

• Designed for multi site retailers

• Standardised chart of accounts

• Standardised suppliers

• Drill down to the underlying

transaction

• Easy to use

• Drop down menus for quick

entry

• Same data viewed by

accountant, retailer and major oil

company

Making a difference

Architecture – Reporting

Retailer

Accountant

Once the retailer has completed the

data entry, various reports are available

to assist them in running their business

and reporting to the major oil company.

All the necessary statutory reporting is

available for the production of the end of

year accounts, taxation and government

compliance.

Territory Manager

Real time access to consistent and

accurate retailer data within each territory

manager’s area.

Head Office

Consolidated reports are made available

to all Head Office users to make informed

decisions with drill down capabilities.

Data Analysis

- Analyse any data, from all and any sites from any period

All data can be queried, analysed and exported to Excel.

Dashboard

- Available by zone, network, region and/or territory

- Report on any data with budget variance

- Visualisation of KPIs with granular data drill down

Head Office Reports

- Usage and status / Network reports / Purchase compliance

Network reports have Year on Year or budget comparison

Territory Manager Reports

- Access to retailer reports within their territory

- View Head Office and retailer budget variance reports

Month End Reports

- Downloadable PDF financial statements

- Standarised and customised reports with budget variance

- Format agreed with the major oil company

Produced after the period is locked by accountant

Statutory / Audit Reports

- Trial balance / General ledger report / Transaction search

Required by accountant/government

Interim Reports

- P&L / Balance Sheet

- Aged Creditor / Aged Debtor report

- VAT reports + others

Always up to date / Full drill down / Instant comparison

Accounting MIS

EPOS / BOS

• Assets / Liabilities (Balance sheet)

• Sales / COGS / Gross Profit / Overheads / Net Profit (P&L)

• Owners earnings

• Profitability

• Budget variance reporting

• Purchase compliance

• Financial dashboard

• Stock management

• Price management

• Item margin management

• Head office reporting

• Purchase orders (COGS)

• Sales by SKU / Category

• Credit sales

• Gross profit

• Cash movements

Where CounterBooks fits into the

reporting spectrumCounterBooks integrates with various other retail technology applications in order to provide full and accurate management

and financial reporting to various stakeholders.

Case Study – Oil company 1Summary:

An existing major oil company client which operated a 300+ Company-Owned Dealer-Operated (CODO) network in Germany

requested CounterBooks to deliver cost savings against an incumbent provider.

Requirement:

• Cost effective and accurate accounting process supported by a network of German accountants.

• Online retail specific accounting system for the retailers which is compliant with German accounting regulations.

• A comprehensive retail management information system with standardised retailer accounting data to provide transparency

and control for the major oil company.

• A highly secure system with 24/7 maintenance and back up.

Approach:

• Areas of high volume transaction levels were assessed including oil company-to-retailer electronic invoicing from SAP,

convenience wholesaler invoicing and EPOS imports from Dresser Wayne were developed.

• A network of German accountants was formed to support the retailers in Germany along with a German helpdesk providing

accounting and system support.

• Territory managers and head office users were setup with access to the retail management information system which held

standardised reporting and drill down reports along with network wide reports.

Results and Benefits:

• Estimated network wide cost saving of €3.2m over 5 years through automating 80% - 90% of the accounting process to

deliver improved accuracy, faster reporting cycles and reduced costs.

• A comprehensive German compliant accounting management suite was deployed and supported by a national network of

German accountants.

• CounterBooks server is located in a purpose built data centre with security and maintenance

undertaken on a 24/7 basis.

Case Study – Oil company 2Summary:

A major oil company client which operated a Company-Owned and Dealer-Operated (CODO) network in Switzerland required

a multilingual system for the Swiss market.

Requirement:

• The major oil company required a robust and comprehensive system to manage the network with focus on financial controls

and reporting.

• An online system which can be used by territory managers, head office managers and the retailers.

• System and helpdesk to operate in three languages; French, German and Italian.

• Adheres to a matrix of different information requirements from multiple stakeholders including specific reporting for retailers,

accounting partners and the major oil company’s management team.

Approach:

• Due to the various stakeholders involved with varying levels of information requirements, user access rights for different

users were setup as required by the major oil company. This provides retailers with access to their specific sites, Territory

Managers with the sites under their remit and the head office management team with network wide reporting.

• To assist the major oil company with communicating effectively across a large geographically area, CounterBooks has an

online helpdesk and communication tool which provides a supplementary channel to communicate with the retailers.

Results and Benefits:

• The major oil company had a comprehensive reporting and management information system which provided 100%

transparency across the CODO network which is visible in three languages.

• A data rich management information system which provides the major oil company with insight into the network’s

performance, assesses operating model compliance and acts as an internal audit tool.

Case Study – Oil company 3 Summary:

A major oil company operating a Company-Owned and Dealer-Operated (CODO) network of approximately 800 sites in the

UK required a deployment of an accounting system and management information system to allow control and transparency.

Requirement:

• The major oil company required online and real time access to retailer’s accounting information which was up to date,

accurate and consistent, which compared actual to budget.

• An online accounting system for retailers to manage their business which included highly automated data imports to

reduce time/costs and increase accuracy.

• Dashboards focusing on the key financial performance indicators giving an ability to benchmark retailer performance and

identify major risks.

Approach:

• The areas which represented the highest volume of accounting transactions were assessed and importing functions were

developed including major oil company-to-retailer transactions from SAP, electronic invoices of the nominated

convenience wholesaler, EPOS/BOS and staff payroll.

• To develop an export function from CounterBooks to populate a comprehensive set of dashboard reports.

Results and Benefits:

• Automation of data entry has substantially reduced the time/costs of data entry and increased the accuracy of data.

• The major oil company’s management team have access to a comprehensive reporting tool which adheres to the required

reporting structure including multiple budget variance reporting with network wide reporting including dashboard,

liquidity/net worth, network profitability, and profitability against plan.

• The reporting structure is consistent across all sites and has “drill down” capabilities on all data to assess the underlying

transaction.

• Substantial cost savings have been realised which have delivered an extremely strong ROI.

Global Deployment Capabilities - 1 Through a combination of utilising cutting edge technology, proven processes and global partnerships, CounterBooks has

the unique capabilities to deploy globally. CounterBooks has successful deployments in the UK, Ireland, Germany, Switzerland

and Finland with translations in German, French, Polish, Italian, Norwegian and a customised South African system.

• Partnerships

CounterBooks can be supported by the incumbent accounting service providers within the local market or CounterBooks

can source alternative local providers.

CounterBooks is affiliated with DFK, which is a Top 10 international advisory network with over 380 offices and 10,000

staff across Europe, the Americas, Africa, Asia and the Middle East. This relationship provides CounterBooks with the

international accounting expertise and accounting professionals to deliver a project to support the retail network

anywhere in the world.

CounterBooks has relationships with several other global accounting firms and international networks.

• Process

CounterBooks has a proven process in adapting CounterBooks to meet the needs of any local market.

1. Translate into the local language

2. Adapt for country specific accounting standards

3. Adapt for government requirements

4. Adapt to meet the local requirements of oil company

5. Development of integration and automation

6. User Acceptance Test and Quality Assurance

7. Launch

Global Deployment Capabilities - 2 • Technology

Cloud accounting is empowering international businesses to gain control and transparency where they own sizeable

numbers of retail assets over a dispersed large geographical area, and the ownership is distributed amongst multiple

parties.

The cloud deployment model allows CounterBooks users to benefit from reduced Total Cost of Ownership (lower

hardware costs), rapid deployment, scalable, globally accessible, no need to update software locally, and limited upfront

costs.

CounterBooks can be quickly deployed across various markets with minimal investment and attain a 12 month payback,

ideal for a dynamic and optimising downstream retail business (maturing markets, pre-disposal and post-acquisition).

Zone

Country

Region

Territory

Retailer

Customised to the

local market

Varying levels of reports and details

based on the user

Deployment Options

Retail Management Information

System

Online Retail Accounting

System

Retailer Oil company

Deployment option Applicable

Online Retail Accounting System (only) If there are no reporting requirements to Head Office by the retailer.

Retail Management Information System (only) If there is an existing accounting service provider but no or limited transparency and

control through analysis and reporting via a consolidated database.

Full Retail Accounting Management Suite If the retailer and major oil company intends to benefit from the entirety of the suite.

There are three deployment options for the CounterBooks suite.

WHAT

CounterBooks does

Transformation of the CODO network

CounterBooks enables

the following:

Standardised report coding.

Cloud based system.

Central data depository for all

data across the network.

Easy to use accounting system

for the retailer.

Easy to use retail management

information system for the major

oil company.

Automated data entry of oil

company transactions, suppliers

and EPOS / BOS.

Budgeting tools with network

wide cascading functionality and

manages multiple budgets.

Lock period accounting.

Current State

• Limited reporting from the

network.

• Extensive lag on receiving

month end reports.

• Paper or flat reports limiting

scope for drill down or

transparency to the underlying

data.

• No comparative data.

• Under optimised income from

network.

• Minimal accounting support.

• Business model at risk of abuse

by the retailer.

• Inaccurate and inconsistent

reporting structure.

• Limited use of budgets and

variance reporting.

• No budget change controls.

• Restricted use of data driven

decision making.

• Reports are required to be re-

entered into a separate

database for analysis.

• Cumbersome data analysis.

• Limited controls on purchase

compliance.

• Expensive accounting costs.

• After the submission of reports,

retailers can amend accounts.

Future State

Extensive reporting providing

transparency and control across

the network.

Reporting focused on business

model specific value drivers.

Widespread use of “Data-

Driven-Decision-Making”.

Digital and dynamic reports

which are instantly available

and allowing full drill down to

the underlying data to

investigate any entries.

Consistent and comparative

data for benchmarking.

Enriched and accurate data.

Cost effective and

comprehensive accounting

support – accounting software,

system and reporting structure.

Fully optimised income from

network.

Restrictions to reduce scope for

abuse by retailers.

Budgeting used as a

performance and management

tool.

Reduced lag on month end

reports.

Below is an example of an under optimised network before and after a CounterBooks deployment:

Transparency and Drill DownCounterBooks has worked closely with several major oil companies to ensure their compliance, operations

and territory managers are fully trained and financially educated. Part of this training programme included a

training session focussed on looking at misleading accounting entries.

In a non-cloud system, the level of reporting available to the major oil company’s management is limited to

month end PDF operating statements and reports from which there is no drill down. Identifying problems,

without being able to access the underlying detail, is very difficult, time intensive and extremely costly.

The system functionality of drilling down allows the management team to assess the validity and accuracy

of the records. Examples:

• Stock levels – compare site stock levels across the network.

• Wages / accruals – often used to hide additional retailer remuneration, suppress profitability and mask

actual earnings.

• Trade debtors – this is not a characteristic accounting entry for a retail business, so any material

entries should be investigated.

• Cash in transit / bank reconciliation – highlights any retailers which might not be in financial control of

the business.

• Aged creditor – allows the major oil company to identify any fictitious entries or suppliers which the

retailer has created to suppress their true profitability.

• Purchase compliance – there are reports to assist in identifying where retailers have not complied with

procurement policies.

Country

Network

District

Region

Cluster

Retailer

Site

Transaction

Drill down flow:

Control on invoicing to RetailersBilling procedures

• A major oil company billed the retailer for fuel, shop royalties, commission and reimbursed the credit and fuel card monies

collected. The retailer was advised of the bills by email and sent a summary of the bills. The net amounts, for each site, on

each advice summary were then taken from the retailers bank account by direct debit.

Critical risks for the major oil company include:

• Invoices not sent and money not collected

• Duplicated commission and support payments

• Incorrect commission and royalty rates being used

CounterBooks has identified problems in all three areas, saving major oil companies significant sums of money.

Improved billing procedures introduced by CounterBooks

• To reduce the risk of future accounting errors, invoice files are now sent directly from the major oil company’s billing servers

to CounterBooks’ servers. On receipt of the files, CounterBooks generates an automatic message advising the billing

department of:

• Missing invoices

• Duplicate invoices

• Duplicate support payments

• Amounts outside pre agreed limits

• This has not replaced the existing controls but further reduced the risk of error to the

financial benefit of the major oil company.

Empowering Territory Managers

• Mobility – Territory Managers can view reports at anytime from anywhere with the use of an internet enabled device

such as a laptop or a mobile tablet.

• Drill down – Upon reviewing reports, Territory Managers have the ability to drill down from summary data to

transaction level, allowing Territory Managers to assess trends and anomalies.

• Business model specific reports – All reports are designed to focus the attention of retailers and Territory Managers

on the areas within the business model which are of strategic importance to the major oil company.

• Comparative – All reports are designed to be standardised across the network to allow the Territory Manager to

compare retailers across a territory for benchmarking purposes – greater insight is gained from territory and network

wide reports / dashboards.

• Budget vs Actual reporting – Budget reporting allows the Territory Manager to understand the retailer’s performance

against the agreed budget.

• Data driven decision making – Through accurate and real time transparency of the retailer’s financial performance

improved business support can be provided and informed decision can be made.

• Dashboard – Network and Territory dashboard reports can be used to monitor a defined segment of retailer’s

performance across a multitude of key performance indicators to assess trends and anomalies.

• Training and Support – Territory Managers and the management teams from major oil companies attend training and

workshops to ensure they are able to understand and act upon the information which is reported within CounterBooks.

Highly effective Territory Managers need an in-depth knowledge of their

retailer’s financial performance and also how to interpret that information into

actionable tasks to drive superior performance and assess compliance.

CounterBooks has a proven track record of empowering territory managers

through:

CODO model – Income and ControlAreas of inherent weakness within the CODO model

The financial model within a CODO network operates well if there is

transparency over the retailer’s accounting. Monthly PDF reports do not

provide the required transparency and as a result, the model is open to abuse.

Retailers may:

• Misstate sales, purchases and stock valuation to misrepresent the true

profitability and the net asset value of the business.

• Not spend as agreed or artificially inflate overhead costs such as

labour which can materially increase the retailer earnings while still

receiving fixed support payments.

• Procure products and services from non approved suppliers resulting

in leakage of income for the major oil company.

• Not having regular and accurate reports stating the liquidity of the

retailer reduces the major oil company’s ability assess the credit risk of the

retailer.

• Retailers are able to submit accounts and then adjust records without

the knowledge of major oil company.

Retailer Major Oil Company

Income

Costs

Profit

Shop gross profit (x)

Fuel commission (x)

Support payments (x)

Fuel sales

Income from suppliers

Royalty from retailer

Royalty to MOC (x)

Labour costs (x)

Operating costs

Fuel commission

Support payments

Cost-to-serve network

Income

Costs

Profit

Scope to apply controls and gain insight

• Control – CounterBooks introduces a highly automated accounting process which provides controls and data enrichment. This is

achieved through importing data (indicated by (x) on the above diagram) such as major oil company transactions, EPOS/BOS,

supplier invoices and payroll. This automation reduces the time/cost burden for the retailer, while reducing the risk of errors and

restricting the scope of fraud. These benefits deliver accurate information which informs and empowers the major oil company to

make decisions relating to the CODO model.

The above diagram shows an example CODO model and the interrelated nature.

Those categories marked with an (x) indicate automation within CounterBooks.

• Insight – To manage the integrity of the data and further more, utilise the data for

decision making, CounterBooks provides drill down capabilities, period locking, usage

reports, standardised reporting codes and data analysis tools which allows for exporting

to Excel.

Business case for CounterBooksMany clients use CounterBooks as an integral tool for managing their network from ‘day to day’ management to making strategic

decisions. The two drivers for a business case for the deployment of CounterBooks include:-

• Transparency and control through indirect cost

savings

CounterBooks provides the following indirect cost savings

from reduction of purchases from non approved

suppliers, misreported commissions, misreported

earnings and enhanced credit control.

• Assess the credit risk of retailers with accurate and

recent data allowing the major oil company to take

remedial action to mitigate risk thereby reducing

losses.

• Monitor and benchmark retailers performance in

real time with quicker month end reporting.

• Analyse retailer earnings and remuneration with

drill down functionality.

• Reduced time budgeting and analysing variance

against budget.

• Investigate purchase compliance across retailers.

• Assists in strategic decision making such as

disposals while streamlining financial due

diligence.

• Self funding through direct and indirect cost savings

CounterBooks will frequently deliver a payback within

12 months and continue to deliver substantial cost

savings.

• Through the integration and automation of the

accounting process, CounterBooks can reduce

the time and costs by up to 95% thereby

providing substantial cost savings to fund the

deployment across a network.

• CounterBooks is a shared data depository for all

data across the network. This offers considerable

opportunities to reduce the time and cost involved

in the business process related to the collection

and analysis of retailer data. Many major oil

companies receive varying levels of detail and

quality of information which is often re-entered

into an separate database which requires

additional resources/costs and liable to errors.

Examples of a recent business cases

It was calculated that CounterBooks would save a major oil

company over €20m in 5 years with a payback within 12

months.

It was calculated that CounterBooks would reduce costs by 30-

40% for a major oil company with a payback within 12 months.

Summary Points • CounterBooks is a market leading online retail accounting management suite.

• Retailers use the online retail accounting system (RAS).

• The major oil company use the retail management information system (MIS).

• The full CounterBooks suite can be deployed, alternatively just the RAS or MIS.

• CounterBooks can provide both consolidated reports to zone level, country level and site specific retail accounting data to

retailers.

• Deployed over the cloud – rapid deployment, reduced capex, and fully managed.

• Successfully deployed by several major oil companies in multiple markets.

• CounterBooks can be translated and customised for all countries.

• Local accounting support can be delivered through incumbent providers or affiliated local partners.

• CounterBooks will deliver the following benefits:-

• Reduced costs (transmission costs, management time/cost, professional services/accounting costs).

• Improved reporting – standardised and customised reporting across the network with full data analysis capabilities.

• Manage risk – assess credit, business and churn risk through monitoring net worth and liquidity of retailers.

• Monitor compliance – assess the purchasing compliance of retailers and reporting deadlines.

• Easy to use – designed to be intuitive and easy to use for non-accountants.

• Fully supported – full training and helpdesk support is provided to all users resulting in high customer satisfaction and user

engagement.

• Payback within 12 months – the deployment of CounterBooks is often funded by the savings of the retailers professional

service fees and the internal costs of the major oil company.

RFI or RFP:CounterBooks would be delighted to respond to

any ‘Request For Information’ (RFI) and

‘Request For Proposal’ (RFP).

Book an online demonstration:CounterBooks can deliver a series of online

webinars which can be arranged at a convenient

time for your management team.

Contact details:

Next steps

John Roberts Managing Director jroberts@CounterBooks.com

Alexander King Commercial Director aking@CounterBooks.com

Web: www.CounterBooks.com

Telephone: (+44) 020 7099 1050

Email: contact@CounterBooks.com

END OF PRESENTATION

Thank you for your time

APPENDIX 1

EXAMPLE COUNTERBOOKS

GERMAN REPORTING

Interim reports – Menu options

retailer

Accountant

Territory Manager

Head Office

Interim reports – Balance Sheet

retailer

Accountant

Territory Manager

Head Office

Audit reports – Menu options

retailer

Accountant

Month end

retailer

Accountant

Territory Manager

Head Office

Head office – Network P&L

Head Office

Territory Manager

Head office – Net worth and Liquidity

Head Office

Territory Manager

Dashboard reporting CounterBooks provides dashboard reporting for the key financial performance indicators of a retailer network.

The overall data is presented in graphs which assists in

trend analysis.

The data used to construct the graph is then provided

below.

Head Office

Territory Manager