Improving marketing innovation within clinical networks
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Transcript of Improving marketing innovation within clinical networks
Scott Lehman, CEO
310-855-3466 / 877-326-3190
http://ScottLehmanCardiorad.com
Improving Marketing InnovationWithin Clinical Networks
Healthcare InnovationNever Came From Status Quo.
Innovators lead with optimal care, lower cost &marketing automation.
They Reduce Healthcare Costs.
- Significantly reduce costs- Improve patient access- Increase market share- Dramatically lower specialist wait times, etc.
They Deliver Optimal Care.
- Patients are the primary concern- Improve upon traditional delivery models- Clinical work-flow integration- Streamline work-up/ communication with PCP referral tracking, etc.
Innovators Create New CustomersWith Marketing Automation
● Develop a list of targets within your CRM.
● Consultative selling & cold calling are critical along with digital marketing & social selling.
● Build consensus & create value for customers & stakeholders at all levels.
● Ask lots of questions, get everyone together & facilitate open/honest communication.
Innovators Create A Compelling ROI
● Capitalize on your clinical success.
● Everyone in healthcare has some kind of Business Pain.
● Pinpoint your clients’ Business Pain — where that pain tends to occur & how much that pain costs.
● Focus on Outcomes — increase awareness of the impact to time, money & risk if Business Pain is not solved.
Innovators Engage With DigitalMarketing & Social Selling
Partner with your team & customers to create compelling videos for your website with social media, email marketing & sales follow-up.
Video email marketing generates considerable interest — one campaign lead to 163 YouTube
views & $400k in annual recurring revenue.
Innovators Generate RevenueWith Email Marketing
Clinical email marketing with a compelling ROI is one of the most effective tactics for making meaningful connections, creating need & driving sales. Email marketing supplements cold calls, follow-up & consultative discussions with prospective clients.
Become the Marketing InnovatorIn Your Organization
“Are your internal resources capable of implementing a full-blown inbound marketing strategy? Do you have a sales strategy for today’s changing market?”
Learn how CardioRad maximizes your marketing:
Scott Lehman, CEO
310-855-3466 / 877-326-3190cardioradpartners.com/physicians.php
linkedin.com/in/ScottLehmanCardiorad
ScottLehmanCardiorad.com