Improving Holiday Retail Marketing
16
Michael Ballard Customer Marketing Manager Tips For The Holidays
-
Upload
bronto-software -
Category
Business
-
view
624 -
download
0
description
Be ready for the largest gift giving season with these helpful tips to optimize your email, mobile and social media marketing.
Transcript of Improving Holiday Retail Marketing
Michael Ballard
Customer Marketing Manager
Tips For The Holidays
Holiday Navigation
Highlight the “Gifts” Section
“Shop For/By” Navigation
- For Him/Her, Mom/Dad
- Gifts Under $20, Under $50
- Top Rated Products
- Our Picks
Important Information
Shipping Deadlines
Last Day for• STANDARD SHIPPING• PRIORITY SHIPPING• OVERNIGHT SHIPPING
The Footer Store Hours Gift Certificates Customer Service
Countdown Promotions
Daily Deals
Progressive Deals &
Discounts
Flash Sales
Social
Clear the Call-to-Action Confusion
Get the “Like” Speak the Language
Don’t Force The Conversion…Encourage It
Social Integration in Bronto
Mobile
QR Codes In-Store Social & Email Anything Printed
QR Integration in Bronto
SMS in Bronto
SMS Workflows in Bronto
Segmentation
Most Active Least Active Repeat Purchases
Bronto Success Story
SegmentationCreated segment for remailing
50% Increase In Revenue Each Mailing
Segmentation in Bronto
In the Bronto AppContacts Segments
Just Say Thanks
Resist the urge to promote…
just once
Key Takeaways
It’s Not Too Late
Simple Can Lead to Big
Pay Offs
Segmentation is Key
Adaptability is Key
Thank You for Attending!
[email protected]@bronto.com
Account Management
Bronto.com – 12 Tips for Holiday SuccessStrategy as a ServiceContact Your Account Manager
Learn more Holiday Tips
Link to WhitepaperWebinar Recording
Follow Up Email
