Presented by Lynn Leggat

Creating Sustainable Organisations CIC

Improving donations and fundraising

The objective of this presentation is to give you tools and tips to help you increase donations and improve and extend your fundraising activities.

Workshop Introduction The presentation will focus on online

fundraising, mobile fundraising and

legacies as these are less traditional and

currently under-utilised by charities.

We will give you tools and tips for using these social media platforms to fundraise:

• Twitter• Facebook• Google+• Pinterest

Social media platformsThere are over 200 social networking platforms worldwide, some generic and some specific. Most people use 3-4 and the top ten platforms (in this order) are:

FacebookTwitter

LinkedInPinterestMySpaceGoogle+

DeviantArtLiveJournal

TaggedOrkut

Sources: www.ebizmba.com (June2013)www.athgo.org (Feb 2013)

Using Twitter for Fundraising Follow people with similar interests

– Similar organisations to you

- Partners

- Funders

- Businesses – local or potentially useful

- Philanthropists

- Interest groups related to you

- Old contacts that you forgot you had

Group Workshop

Thank everyone who follows you back, retweets your tweets or responds to you in a positive way . Use direct messaging (DM) to build relationships - build relationships first and fundraise second

Be sociable and allocate time every day to interact with your followers – they are your potential support base

Tell people what you’re working on – projects, events and weekly activities – give updates and upload pictures and videos – link to YouTube to reach a wider audience

Take people to your website or other social media platforms, e.g, Facebook , via links in your tweets – other mediums have longer word counts and more functionality for visual media so you can give them more information and inspire them more

OAR Report

Twitter lives in the moment so inspire your followers with a user, staff or volunteer achievements, project success, award recognition – include a direct link to your website where your ‘Donate Now’ button will be

Use calls to action; ‘Sponsor her here …’, ‘Help us create …’, ‘Click here to read more …’ – make people feel like they are an important part of everything you do and don’t be scared to ask for their help!

Good examples of ‘thank you’ tweetsGood example of a thank you tweet to a sponsor

Good example of a thank you tweet to everyone who

was involved

Good examples of fundraising tweetsGood ask and direct link to website with more info and

‘Book Now’ and ‘Donate Now’ buttons

Good ask with a call to retweet. Also good example of

sponsor/charity partnership

Use all the advice given on the Twitter page – interact with your contacts, thank them, comment on their Facebook content, give praise where it’s due, build relationships first and fundraise second.

Where Facebook differs is in its word count and functionality. Facebook is very visual but you have a much larger word count than Twitter so you can use it differently:

Using Facebook for FundraisingGo into detail about upcoming events and projects you are working on – ask people to share your content with their contacts and include a link to your website

Link to YouTube videos of your weekly activities, events and other fundraising activities – include a link to your website

Ask for help using ‘Call to Action’ phrases – ask people to share the request with their contacts and include a link to your website

Post case studies (anonymously of course) to show the impact your service has – gives funders easy access to evidence of your social impact and shows people how you will use their donation!!!

Link to Survey Monkey and get instant feedback. Post the results on your Facebook page and your website – great for giving supporters and funders access to a quick evaluation of your services

Good Example of a Facebook page

On the list of the 10 top social networking sites,

Facebook was No: 1

As at May 2013 Facebook had 1.11

billion usersSource:

http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

• Use all the advice given for Twitter and Facebook but with Google+ you have the ability to categorise your followers into ‘Circles’.

• Circles let you group people into categories that reflect how you would interact with them in real life, e.g., sponsors, users, volunteers, partners, friends of …

• This means that people in your circles will only see the content you want them to see.

• You could send one request for help to local businesses and another to your list of current donors.

Google+ and Pinterest

• Pinterest is a platform for sharing images but you can also add text to explain what the image is about

• Images are grouped into ‘Boards’ and individual images are called ‘Pins’

• People can follow you and ‘Repin’ your images which helps them reach a wider audience

• Use Pinterest to showcase fundraising events, activities and successes and link to the images from your website or other social media platforms.

• Always include your website address in the text of your pins.

Text Giving• Vastly under-used by charities!

• Smartphones have GPS and this is being used to develop location based services. It started out giving information about local shops, restaurants and other businesses but is now being used to raise money for charities.

• CauseWorld is the first mobile application that lets people donate to charity when they walk into a participating store. CauseWorld users earn 'karma points' when they visit participating stores and they can donate these to specific causes. Participating charities then exchange the points for cash which is donated by the participating businesses. For more information (http://www.treehugger.com/clean-technology/the-causeworld-mobile-app-go-shopping-earn-karma-save-the-planet.html)

• A leader in the field of text giving is ‘JustTextGiving’ which is sponsored by Vodafone. When charities sign up to the service they are given a unique code which they can give to people.

• People give very simply by texting the code and the amount they want to give to the JustTextGiving text number which is 70070.

Websites for Fundraising

For fundraising purposes your website should have:

A ‘Donate Now’ buttonEasy navigation to giving pages and clear information about how people can

give to youPowerful images to inspire people to give

Case studies to show the impact your service is havingInformation about your partners and supporters

A Tweet or other RSS feed for latest newsLink buttons to your social media platforms

You might be wondering why I didn’t start with websites like you might have expected. This is because your website is the place where all the information about your organisation, your work and the projects, activities and events you are working on but it is your social media platforms that will guide people to your website

Example of a good fundraising website

This website has all the elements:

• A ‘Donate Now’ button• A RSS feed with latest news• A powerful image• Social media button• Information about what the organisation does• A link to get help• Call for Action

LegaciesIt is a

medium term

strategy

Explain how you will use a person’s legacy

Legacies help to

maintain and build financial reserves It is best to

start with existing

supporters or users

There are two kinds of legacies:

Pecuniary legacies where a person specifies, in their will, that a specific amount should be left to an organisation.

Residuary legacies are where the remainder of the estate, after all pecuniary legacies have been paid out, goes to an organisation.

A will can be changed by a codicil to add that a fixed sum (a donation) is to be given to a non-profit organisation.

Source: http://knowhownonprofit.org/funding/fundraising/individual-giving/legacy

Legacies are a major source of

income for many non-

profits

Build a relationship

with the person

Thank them and

include them while

they are alive

Research why the

donor chose you and

target similar people

A list of fundraising websiteshttp://www.thebiggive.org.uk/

https://mydonate.bt.com/charity/charitySearch.html

http://www.bmycharity.com/

http://www.charitychoice.co.uk/

http://www.everyclick.com/

http://www.justgiving.com/

http://www.globalgiving.co.uk/

http://uk.virginmoneygiving.com/giving/

http://www.missionfish.org.uk/index.html (Paypal Giving Fund)

Our advice: Register on these site TODAY!

Source: http://www.moneysavingexpert.com/family/charity-fundraising-sites

Other websites in this presentationwww.ebizmba.com

www.athgo.org

www.tameside4good.org/get-involved/events/manchester-blackpool-bike-ride

www.gooutdoors.co.uk/nspcc

https://www.facebook.com/WoodStreetMission

http://pinterest.com/csocic/fundraising/

http://www.treehugger.com/clean-technology/the-causeworld-mobile-app-go-shopping-earn-karma-save-the-planet.html

http://www.justgiving.com/en/justtextgiving

http://www.mustardtree.co.uk/

http://knowhownonprofit.org/funding/fundraising/individual-giving/legacy

Our contact details

C/- Ladybarn Community AssociationRoyle StreetManchesterM14 6RNEmail: contact@cso-cic.org.ukWebsite: www.cso-cic.org.ukDavid Carey Lynn LeggatOffice: 0845 2961022 (calls at local rate) Tel: 07711270164Mobile: 07957 893147 Thank you for listening and good luck with your fundraising!!!!

• Do you, or does someone else in your organisation, need 1-1 support to learn to use the tools we have talked about today? Yes No

• Would you be interested in a group workshop with others to learn how to set up and manage the tools we have talked about today? Yes No

• Do you want to talk to one of the organisers of this event about other types of support to help you use the tools we talked about today? Yes No

Finally – what support do you need now?

If you do want to discuss further support please give us your name, organisation and contact details:

Name: Organisation:

Phone No: Email: