Sponsorships Made Simple: Secrets to Improving Your Fundraising Success
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Transcript of Sponsorships Made Simple: Secrets to Improving Your Fundraising Success
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Sponsorships Made Simple: Secrets to Improving Your
Fundraising Success
Kate AlvaradoVice President of Development & Communication
Creating Meaningful Relationships to Create More Mission
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Roadmap for Discussion
•Understanding the Sponsorship Landscape•Case Study- Urban League of Palm Beach
County•Our Approach to creating meaningful
partnerships
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Where Does the Money Come From?
Source: Giving USA Foundation™/ Giving USA 2011
Bequests$22.91 7.8%
Individuals$222.89 75.6%
Corporations$12.724.3% Foundations
$36.50 12.4%
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Why do Corporations Give?• Corporate Social
Responsibility• Increase brand awareness
amongst socially conscious board, clients, customers, etc.
• Good member of the community where they operate
NOT ME
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Our Story…
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Corporate Partnership Framework• Allows you to connect corporate
donors to your mission• Creates long term mutually
beneficial partnerships instead of short term project based sponsorships
• Encourages larger gifts over longer periods of time
• Engages corporations in on going partnership discussions not constant requests for funding
• Meets corporations social responsibility strategies
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Creating a Partnership Toolkit
• Are you really ready to ask?• More than just a menu of options• Custom created prospectus• Press kit with information on ROI,
valuation of benefits, feedback from other corporate partners
• Prospect Research- Know the person, know the company, know the strategies
• Written Sponsorship Agreement• Stewardship plan
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Prospecting: Identifying Partners
• Know Corporation’s Social Responsibility Strategies
• Understand their business priorities
• Understand their motivators
• Different types of gifts such as foundation, programmatic, marketing, etc.
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Soliciting: Potential Partners
• Bring your toolkit• Always face to face• Identify a strong and connected
solicitation team• Start with the MISSION• Show the connection to the
business strategies• Talk about your organization’s
business strategies
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The Future Belongs To Those Who Prepare For It.
1. Education 2. Elder Care Programs3. Family Strengthening Programs4. Meaningful After School Programs5. Youth Transitional Living Programs
Empowering Communities. Changing Lives.
1. Youth and Education 2. Comprehensive Housing Counseling 3. Community Development4. Health and Wellness
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Stewarding: Partners• All about the ROI, right?• Engage your partners in your
success• Recognize their success• Be structured in your follow up• Show metrics and
measurement of how you are using their gift for MISSION and their ROI
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Resources
• Sponsorships.com• Google Analytics• Forbes.com• Foundationcenter.org• Google Alerts/ RSS• Businessweek.com
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THANK YOU!
Kate AlvaradoVice President of Development & Communication
561-833-1461 ext 3002
www.ULPBC.org Urban League
Twitter.com/urbanleagueSlideshare,net/katealvarado