informationpackage

2016-2017Feb 10, 2017 | Hyatt Regency Hotel

TABLE OF CONTENTS03_a letter from our chairs

04_what is imprint?06_imprint 2017

07_past speakers08_contact us

2

TABLE OF CONTENTS

LetterFrom our chairpersons

UBC Imprint is the university’s premiere branding conference that focuses on personal and corporate branding. Our vision is to educate attendees on the importance and relevance of branding as it pertains to their studies and landing their dream job. The annual Imprint Conference, taking place in February 2017, will bring together both branding concepts through workshops, keynote speeches, panels and case competitions. We are very excited for the opportunity to partner with your company in our largest and most prestigious conference of the year. By incorporating your company at multiple touch points with UBC Imprint, we are confident we can educate and engage our attendees with your brand. Thank you for considering a partnership with UBC Imprint. We look forward to working with you to deliver a world-class branding experience!

Sincerely,

Juliet Choi & Shanni PengUBC Imprint Chairperson and Vice-Chairperson

3

Whatis

Imprint?

“Imprint is the premiere branding

conference at the University of

British Columbia”

University of British Columbia’s Imprint conference integrates both personal and corporate branding concepts to provide students with a holistic understanding of what branding truly means. As UBC’s only branding focused conference, Imprint attracts over 200 talented students and more than 100 of Canada’s top branding and marketing professionals from companies like Google, L’Oreal, Lululemon, and Starbucks.

5

Past Keynote Speakers A few of Imprint’s past keynote speakers have included Mary Yaskowich, VP Strategy & Innovation at DDB (2015) and Stephane Berube, VP CMO at L’Oreal Canada (2016). Workshop speakers at the 2016 conference included JJ Wilson, Co-founder and Head of Global Brand at Kit and Ace, and Kellie Sawkins, Director of Digital at Saje Natural Wellness.

AchievementsCommerce Undergraduate Society Award for Top Conference (Winner) in 2014Commerce Undergraduate Society Award for Top Conference (Runner-Up) in 2013

IMPRINT 2017setting the bars high

We decided to aim high and add new elements to the conference this year in hopes of maximizing student’s learning experience and making the conference even more valuable to everyone attending.

This year, the Imprint Conference will take place in February. A brief look at our itinerary for the day of the conference:

♦ Opening Keynote speaker ♦ 2 Case Competitions ♦ Speed networking session ♦ 8 different workshops for students ♦ 4 panels ♦ 3-course meal ♦ Closing Keynote speaker

During the conference, we will open with a keynote speaker in personal branding to continue the theme established during Imprint’s pre-conference workshops. Following the keynote, delegates will be invited to attend their choice of two workshops hosted by industry professionals. Workshops will focus on topics such as Brand Management, Public Relations, Integrated Brand Strategy, Digital Marketing, Social Media, Advertising, and more.

New to the conference this year is a panel. Industry professionals will be invited to form a panel where students can learn more about the industry directly. They will be able to ask the panel a variety of questions and learn about the different experiences our panel has to better grasp what working in the industry looks like. We believe this will enable students to obtain valuable knowledge that will aid them in their future careers.

6

Feb 10, 2017 | Hyatt Regency Hotel

7

Tentative itinerary12:30 - 1:00 pm ♦ Registration

1:00 - 2:00 pm ♦ Opening Keynote

2:15 - 3:05 pm ♦ Workshop #1

3:15 - 4:05 pm ♦ Workshop #2

4:05 - 4:35 pm ♦ Coffee Break

4:35 - 5:30 pm ♦ Panel Workshop

5:45 - 6:45 pm ♦ Dinner

6:45 - 7:40 pm ♦ Speed Networking Session

7:40 - 8:25 pm ♦ Closing Keynote

8:25 - 8:40 pm ♦ Closing Remarks

7

Juliet Choi

Chairpersonjuliet.choi@cus.ca

pastspeakers

8

MartyYaskowichEVP Chief Innovation and Growth Officer atTribal Worldwide and DDb

Stéphane BérubéVP CMO at L’Oreal Canada

NargesNirumvalaCEO at ExecutiveSpeak

JJ WilsonCo-founder andHead of Global Brandat Kit and Ace

KellieSawkinsDirector of Digital atSaje Natural Wellness

CarolineTernesRegional VP, Western Canada ofStarbucks Coffee Canada

SallyParrottformer VP Marketingat Aritzia

contact us

Juliet Choi

Chairpersonjuliet.choi@cus.ca

9

Kelsey Jang

Vice President External kelsey.jang@cus.ca

UBC Imprint appreciates the time you have taken to review our Information Package. Your support will help us enhance our conference and prepare students for a career that integrates both personal and corporate branding concepts. Our External team is more than willing to discuss with you the opportunities to get involved with our premiere branding conference or pre-conference workshops. If you require further information, please feel free to contact us at the platforms given below:

Thank you,

NargesNirumvalaCEO at ExecutiveSpeak

JJ WilsonCo-founder andHead of Global Brandat Kit and Ace

KellieSawkinsDirector of Digital atSaje Natural Wellness

Jeffrey Ramen

Vice President External jeffreywramen@gmail.com