Made by Jack Bolton

10 MOST IMPORTANT FEATURES THAT

MAKE A GOOD POSTER

In the poster show what the poster is sellingDo not hide from the pointPosters are used as promotional tools so use it

Not only think about what the poster is selling but also think about what do you want the person passing by your poster to do? Engage in a discussion about the content? Learn enough to go off and want to try something for themselves? Want to collaborate? All the above, or none of the above but something else? Style your poster accordingly.

FEATURE 1- DEFINE THE PURPOSE

People are busy So make it stand out and sell the product in an

appealing easy wayFor example, commuters going up escalators, passing

busses, bus stops are all things which they may encounter on their daily commute

The commuters may only take one glance at it but make sure it counts by showing what the product is and what it does as quickly and simply as possible

With the worlds attention span decreasing ensure selling it is quick and snappy

FEATURE 2-SELL IT QUICKLY

The title or name of a product or film is what people remember most when seeing any promotional tool

Make sure it counts!Make it short and snappy so the consumer does not

forget it This is what you are selling your product as so

making easy to remember or catchy will make the potential consumer more likely to remember it

It also interests the customer more if there is a snappy title

FEATURE 3- TITLE OR NAME

This may sound obvious but style it with your message in mind

Doing this will create a stronger meaning and message

But stylistically, will look better

FEATURE 4- STYLE AND DESIGN IT IN CORELLATION TO THE THEME YOU WANT TO SET

Always have this in mind whilst creating your posterDesign it to how your audience want to see it What things does your audience like to see in a

poster?Ensure that the design grabs your primary audience

quicker than any other audience

FEATURE 5- WHO ARE YOUR AUDIENCE?

Make the poster stand out from any usual posterAdd a creative element which is not seen in the

stereotypical posterA unique element makes it stand out drawing people

to look at the poster closely If not that, then a continuous set could be made with

small similarities which link the product with a slight different in each

FEATURE 6- UNIQUE ELEMENT OR MATCHING SET

The layout is crucial because ensures information is displayed In the most audience friendly way possible

Designing it with a suitable layout in mind allows the product to be displayed in the most appealing way as possible, with all the information not obstructing that, yet still being able to inform the audience more about the product

FEATURE 7-LAYOUT AND DESIGN

Laying out the information so that it does not obstruct the product too much is vital but the content of the information is something which visually may not influence the audience, but if people want more information on the subject matter, then the suitable information should be there

It is vital that not too much information is therePeople are busy and often commuting so they will

have limited timeEnsure that the essentials are there to draw in the

customer rather than push away

FEATURE 8- CONTENT. CONDENSED YET IMPORTANT

This is closely linked to the design and layout of the piece or having a unique product but this is an additional element on having a unique design

Add a touch of what you want in the designMake it personal to you as well as your audience This element always makes your poster unique and

different

FEATURE 9- AD A PERSONAL ELEMENT AND YOUR TOUCH

Think in the longterm of this productWhat will the consumers do short term and long term

after seeing this poster?Ensure that once there is a spark of interest, it

follows through to generate that sale, view, etc

FEATURE 10- THE IMPACT THE POSTER WILL DO DURING AND

AFTER