Importance of Promotion Mix in Consumer Market

8/3/2019 Importance of Promotion Mix in Consumer Market

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OBJECTIVE

To help me to understand the consumer needs and thus modify my promotion mix withrespect to the competitive market to make my product more friendly for the consumer market.

To enhance the consumer producer bond as the product is made known to the customer onthe personal selling level in its very early stages of introduction.

To retain the customers of britannia and to reach every level of society.

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INDUSTRIAL DETAIL

What are FMCGs?

WE regularly talk about things like butter, potato chips, toothpastes, razors, household care

products, packaged food and beverages, etc. But do we know under which category these

things come? They are called FMCGs. FMCG is an acronym for Fast Moving Consumer

Goods, which refer to things that we buy from local supermarkets on daily basis, the things

that have high turnover and are relatively cheaper.

FMCG Products and Categories

Personal Care , Oral Care , Hair Care , Skin Care , Personal Wash (soaps) Cosmetics and toiletries, deodorants, perfumes , feminine hygiene, paper products; Household care fabric wash including laundry soaps and synthetic detergents;

household cleaners, such as dish/utensil cleaners, floor cleaners, toilet cleaners , air

fresheners, insecticides and mosquito repellents , metal polish and furniture polish .

SECTOR OUTLOOK

FMCG is the fourth largest sector in the Indian Economy with a total market size of Rs.

60,000 crores. FMCG sector generates 5% of total factory employment in the country and is

creating employment for three million people, especially in small towns and rural India.

FMCG INDUSTRY

FMCG INDUSTRYalternatively called as CPG(consumer packaged goods) industry

primarily deals with the production,distribution and marketing of consumer packaged

goods.Some of the prime activities of FMCG industry are selling ,marketing, financing,

purchasing,etc.The industry also engaged in operations,supply chain,production and

management.

FMCG INDUSTRY ECONOMY

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FMCG industry provides a wide range of consumables and accordingly the amount

of money circulated against FMCG products is also very high .

FMCG industry is regarded as the fourth largest sector with total market size of

US$13.1 billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in New Zealand which accounts for

5% of Gross Domestic Product (GDP).

COMMON FMCG PRODUCTS

Some common FMCG product categories include food and dairy products, glassware,

paper products, pharmaceuticals, consumer electronics, packaged food products,

plastic goods, printing and stationery, household products, photography, drinks etc.

Some of the examples of FMCG products are coffee, tea, dry cells, greeting cards,

gifts, detergents, tobacco and cigarettes, watches, soaps etc.

LEADING FMCG COMPANIES

Some of the well known FMCG companies are Sara Lee, Nestl, Reckitt Benckiser, Unilever,

Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc.

SCOPE OF THE SECTOR

The Indian FMCG sector with a market size of US$13.1 billion is the fourth largest

sector in the economy. FMCG Sector is expected to grow by over 60% by 2010. That will translate into an

annual growth of 10% over a 5-year period. It has been estimated that FMCG sector will rise from around Rs 56,500 crores in

2005 to Rs 92,100 crores in 2010.

GROWTH PROSPECTS

With the presence of 12.2% of the world population in the villages of India, the Indian

rural FMCG market is something no one can overlook.

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Because of the low per capita consumption for almost all the products in the country,

FMCG companies have immense possibilities for growth. At present, urban India accounts for 66% of total FMCG consumption, with rural

India accounting for the remaining 34%. Rural India accounts for more than 40% consumption in major FMCG categories such

as personal care, fabric care, and hot beverages. Within the foods segment, it is estimated that processed foods, bakery, and dairy are

long-term growth categories in both rural and urban areas.

Indian Competitiveness and Comparison with the World Markets

Availability of raw materials

Because of the diverse agro-climatic conditions in India, there is a large raw material

base suitable for food processing industries. India is the largest producer of livestock, milk, sugarcane, coconut, spices and cashew

and is the second largest producer of rice, wheat and fruits &vegetables. The availability of these raw materials gives India the location advantage.

Presence across value chain

Indian companies have their presence across the value chain of FMCG sector, right

from the supply of raw materials to packaged goods in the food-processing sector. This brings India a more cost competitive advantage. For example, Amul supplies

milk as well as dairy products like cheese, butter, etc.

TOP 10 FMCG COMPANIES

S. NO. Companies

1. Hindustan Unilever Ltd.

2. ITC (Indian Tobacco Company)

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3. Nestl India

4. GCMMF (AMUL)

5. Dabur India

6. Asian Paints (India)

7. Cadbury India

8 Britannia Industries

9.Procter & Gamble Hygiene and

Health Care

10. Marico Industries

The Marketing Communications or Promotional Mix

Your marketing plan will be executed by using the tactical elements of the Marketing

Communications, or Promotions Mix.

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The elements of the marketing communications mix

The Marketing Communications Mix is the specific mix of advertising , personal selling ,

sales promotion , public relations , and direct marketing a company uses to pursue its

advertising and marketing objectives.

Definitions:

Advertising - Any paid form of nonpersonal presentation and promotion of ideas, goods, or

services by an identified sponsor.

Personal selling - Personal presentation by the firms sales force for the purpose of making

sales and building customer relationships.

Sales promotion - Short-term incentives to encourage the purchase or sale of a product or

service.

Public relations - Building good relationships with the companys various publics by

obtaining favorable publicity, building up a good "corporate image", and handling or heading

off unfavorable rumors, stories, and events.

Direct marketing - Direct communications with carefully targeted individual consumers to

obtain an immediate response and cultivate lasting customer relationships.

Setting the Promotion Mix

When deciding how to properly utilize the marketing communications mix to meet your

marketing objectives, it is important to consider the relative strengths and weaknesses of each

component of the mix. Further, you must always define your total budget first (generally

defined in the Marketing and/or Business Plan) and then decide upon the best way to leverage

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the different elements of the mix to maximize the return on your investment. You will

balance the various parts of the mix to not only create an integrated approach to your

marketing communications but you must also devote enough resources for each component to

be successful.

Here are some things to keep in mind:

Reaches large, geographically dispersed audiences, often with high

frequency; Low cost per exposure, though overall costs are high; Consumers perceive

advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may

stimulate short-term sales; Impersonal, one-way communication; Expensive

Most effective tool for building buyers preferences, convictions,

and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented;

Buyers are more attentive; Sales force represents a long-term commitment; Most expensive

of the promotional tools

May be targeted at the trade or ultimate consumer; Makes use of a

variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong

purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response;

Short-lived; Not effective at building long-term brand preferences

Highly credible; Very believable; Many forms: news stories, news

features, events and sponsorships, etc.; Reaches many prospects missed via other forms of

promotion; Dramatizes company or product; Often the most under used element in the

promotional mix; Relatively inexpensive (certainly not 'free' as many people think--there are

costs involved)

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Many forms: Telephone marketing, direct mail, online marketing,

etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive ;

Well-suited to highly-targeted marketing efforts

When deciding upon your unique marketing communications mix, you should also consider

the Product Life Cycle . Here are some general guideline as to how and when to emphasize

different parts of the mix according to the stages of a typical product life cycle:

Product Life Cycle

Pre-Introduction: Light advertising, pre-introduction publicity

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Introduction: Heavy use of advertising, public relations for awareness, sales promotion for

trial

Growth: Advertising, public relations, branding and brand marketing, personal selling for

distributionMaturity: Advertising decreases, sales promotion, personal selling, reminder & persuasion

Decline: Advertising and public relations decrease, limited sales promotion, personal selling

for distribution

Next let's briefly walk through each of the various parts of the marketing communications

mix.

HISTORY

The story of one of India's favourite brands reads almost like a fairy tale. Once upon a time,

in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta

(now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia

today.

The beginnings might have been humble-the dreams were anything but. By 1910, with the

advent of electricity, Britannia mechanised its operations, and in 1921, it became the firstcompany east of the Suez Canal to use imported gas ovens. Britannia's business was

flourishing. But, more importantly, Britannia was acquiring a reputation for quality and

value. As a result, during the tragic World War II, the Government reposed its trust in

Britannia by contracting it to supply large quantities of "service biscuits" .

As time moved on, the biscuit market continued to grow and Britannia grew along with

it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits fromParry's who till now distributed Britannia biscuits in India. In the subsequent public issue of

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1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The

following year, Britannia Biscuit Company was re-christened Britannia Industries Limited

(BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark.

On the operations front, the company was making equally dynamic strides. In 1992, it

celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity -

"Eat Healthy, Think Better" - and made its first foray into the dairy products market. In

1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity

consumers had with 'Brand Britannia'.

Britannia strode into the 21st Century as one of India's biggest brands and the pre-eminent

food brand of the country. It was equally recognised for its innovative approach to products

and marketing: the Lagaan Match was voted India's most successful promotional activity of

the year 2001 while the delicious Britannia 50-50 Maska-Chaska became India's most

successful product launch.

In 2002, Britannia's New Business Division formed a joint venture with Fonterra, the

world's second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was

born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia 'One

amongst the Top 200 Small Companies of the World', and The Economic Times pegged

Britannia India's 2nd Most Trusted Brand.

Today, more than a century after those tentative first steps, Britannia's fairy tale is not only

going strong but blazing new standards, and that miniscule initial investment has grown by

leaps and bounds to crores of rupees in wealth for Britannia's shareholders.

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The company's offerings are spread across the spectrum with products ranging from the

healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese.

Having succeeded in garnering the trust of almost one-third of India's one billion

population and a strong management at the helm means Britannia will continue to dream

big on its path of innovation and quality. And millions of consumers will savour the results,

happily ever after.

VISION

Our vision is to make every third Indian a Britannia consumer.

MISION

Our market are poised for exciting time. As a successful organization we must notoly keep

pace with consumer expectation, but also anticipate them. Our new identity is to lay the base

to project our future as a successful foodcompany,a company that provides high quality

and tasty yet healthy food and beverages,

Nusli Wadia, Chairman, Britannia Industries Limited.

"I conform to the view that there are three kinds of companies - those that watch things

happen; those that make things happen; and those that wonder what happened. We certainly

wish to make things happen..My personal commandment is Do unto others what you don't

wish Done unto you. It's not the big who swallow the small, it is the fast who swallow the

slow"

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CODE OF CONDUCT

The reputation that Britannia has built over the years for high ethical standards is one of our

greatest business assets. To share the responsibility to preserve and enhance this asset, the

company has documented the Code of Business Conduct (COBC) for its employees. This

handbook covers the Code in detail.

1. Responsibilities of Employees of Britannia

Maintaining ethical standards, including appropriate accounting controls;

Identify, surface and resolve ethical issues with great speed;

Corporate assets (physical and intellectual) must not be used for personal benefit;

Exercise good judgment and standards of good taste when creating company records,including e-mail;

Maintain company records accurately and retain them in accordance with law.

2. Workplace Responsibilities

Being committed to fair employment practices;

Being committed to a workplace free from drugs and any kind of harassment or

intimidation of employees;

Being committed to the safety of our employees;

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Being committed to discipline at workplace;

Compliance with appropriate laws and internal regulations.

3. Representing Britannia to Customers and Other External Constituencies

Treating customers, suppliers and competitors fairly;

Maintaining high standards of quality;

Speeches, media interviews, and other public appearances in connection with

Britannia must first be approved internally;

Preparing accounts accurately and maintaining records;

Ensuring not to use unfair and misleading statements when marketing Britannia

products and services;

4. Privacy / Confidentiality

Protect proprietary and confidential information at all times in accordance with

applicable law;

Keep customer information secure at all times, as a sacred trust given to the company

by our customers;

Keep employees' information confidential.

5. Investments and Outside Activities

Trading in the securities of Britannia or any other company while in possession of

"inside" information is illegal;

Avoiding real or perceived conflicts of interest in areas including investments or

outside business activities, among others.

6. Corporate Social Responsibility Catering to the national interest

Committed to be a good corporate citizen

The company prohibits any payment of bribes.

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1983

Sales cross Rs.100 crore

1993

Wadia Group acquires stake in ABIL, UK and becomes an equal partner

with Groupe Danone in BIL.

1994

Volumes cross 1,00,000 tons of biscuits

2000

BIL ranked one of India's biggest brands No.1 food brand of the

country

2001

Britannia industries formed a joint venture with the Khimji Ramdas

Group and acquired a 70 percent beneficial stake in the Dubai-based

Strategic Foods International Co. LLC and 65.4% in the Oman-based

Al Sallan Food Industries Co. SAOG.

Britannia NutriChoice SugarOut range introduced - 1st of its kind of

biscuits to be be launched in India with "No Added Sugar" (Variants -

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ANURADHA NARASIMHAN - Category Director - Health & WellnessASHOK KUMAR GUPTA - General Manager - Accounts & Planning

GAUTAM BANERJEE - General Manager - Materials

R K AGRAWAL - Supply Chain Director for New Business Development

R S SUBRAMANIAM - General Manager - Manufacturing, Engineering and Projects

R. ANAND - Business Operations Director

SHALINI DEGAN - Category Director - Delight & Lifestyle

T S VENKETRAM - General Manager - Engineering Projects & Technology

VINOD MENON - Head - Dairy Business

BALAJI REDDIPALLI - Head Replenishment

N. VENKATARAMAN - General Manager - Commercial

B. PRASHANTH - Head of R&D

Dr. K.N. SHASHIKANTH - Corporate Quality Assurance Manager

P. GOVINDAN - Company Secretary & Head of Legal

SHRIDHAR PANSHIKAR - National Sales Manager

VALIVETI V PADMANABHAM - Head - Corporate IT

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PRODUCT OVERVIEW

For the first time in India we have Britannia NutriChoice 'Diabetic Friendly' Essentials

specially designed for people with diabetes.

There's no longer a need to avoid snacks or go hungry while traveling or at work. Rather

approach snacking in a healthy way with our Oat Cookies.

BRITANNIA NUTRICHOICE RAGI COOKIES

NutriChoice Ragi Cookies are scientifically created to suit the special lifestyle and nutrition

needs of diabetics to manage extreme swings in blood sugar levels.

Ragi helps lower blood glucose levels and in a rich source of magnesium, which is

instrumental for the production of important enzymes.

VEG CAKES

100% vegetarian cake with all the softness and delight a cake should have.

Grab a pack of Britannia Veg Cake today. Masti ka Green Signal!

NUTRI CHOICE HEALTH STARTER KIT

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NUTRICHOICE DIGESTIVE BISCUITS

Made with 50% whole-wheat and packed with added fibre (10% of our daily dietary needs),

these delightfully tasty biscuits are amongst your healthiest bites of the day.

Britannia Treat launches the amazingly yummy Treat Fruit Rollz!! These tasty soft rolls are

filled with real fruits and provide a healthy yet mouth-watering treat to the kids .

TREAT FRUIT ROLLZ

Fruit Rollz comes in four masti fruit flavours - Juicy Apple, Strawberry Surprise, Tangy

Orange and Delicious Dates!

Britannia's platform of 'taste bhi, health bhi', Fruit Rollz is indeed a yummy snacking option

for kids, while keeping the Moms assured about the goodness provided by the fruit filling.

NEW BRITANNIA MILK BIKIS

Recently re-launched in its existing Southern & Eastern markets, and extended across India,

the new Milk Bikis is all set to add excitement and appeal to nutritious food.

The milk goodness in the recipe is now enhanced with SMART NUTRIENTS 4 vital

vitamins, iron and iodine, proven to aid mental and physical development in growing kids.

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JOINT VENTURES

Britannia Industries Ltd (BIL) has acquired a strategic stake in Daily Bread, a

Bangalore-based boutique manufacturer and retailer of high-end bakery products,

which includes a variety of European breads, pastries and savouries. Daily Bread is an

equal joint venture floated by CCD and Mr Arjun Sekri, which operates in both theinstitutional and retail segments.

Britannia Industries, Indias largest processed food company, has signed an agreement

with Fonterra Brands (Mauritius Holding) Ltd, Mauritius, for acquiring the latters 49

per cent equity and preference shareholding in Britannia New Zealand Foods Pvt Ltd

(BNZF), their dairy joint venture.

The move comes soon after Groupe Danone SA, the worlds biggest yogurt maker,

agreed to sell its 25.5 per cent stake in Britannia to its Indian partner, the Wadia

group. This gives the latter 51 per cent control of Britannia.

Fonterra Cooperative Group Ltd, the New Zealand-based parent firm which has

decided to entirely divest to Britannia, is the worlds largest dairy products exporter,

with annual revenue of more than $4 billion. This joint venture was formed in early

2002.

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CORPORATE SOCIAL RESPONSIBILITY

Company continues to pursue its Corporate Social Responsibility by driving the Nutrition agenda in India. It is a well documented statistic that India suffers from

wide spread micronutrient deficiency - the most notable being Iron Deficiency or

Anaemia which affects 70% of the Indian population.

Company continues to support NGOs like the Navjyoti Foundation by supplying Iron

Fortified biscuits - you may be pleased to note that within 3 months of supply of these

biscuits, children showed a significant improvement in Iron status with a rise in

Haemoglobin levels from around 8 to around 12.

Company pursues relevant partnerships with key organizations in Nutrition like GAIN

(Global Alliance for Improved Nutrition), UNWFP (United Nations World Food

Program), WBI (World Bank Institute) etc.

Company has been recognized for its CSR efforts by the global non-partisan

organization CGI - Clinton Global Initiative. Out of 1,200 organisations that are partof the CGI.Companys progress on its nutrition commitment was acknowledged at the

closing plenary and Company was asked to present a progress update in front of a

global audience of Heads of States, industry and NGO representatives and

international media in New York in September 2009.

Company is in the process of setting up a foundation under the name and style of the

Britannia Nutrition Foundation which will primarily work towards betterment of the

undernourished segments of our society and will be supported by an external expert

advisory board. To advance this process, your Company had organized a well

attended technical seminar on Addressing Malnutrition in India on 12 October 2009

in New Delhi.

Britannia Nutrition Foundation

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http://www.britannia.co.in/bnf/aboutus.html

To secure Every Childs Right to Growth and Development through Right 2 Nutrition.

Objective of the Britannia Nutrition Foundation (BNF)

Setting up the Britannia Nutrition Foundation was a small step that we took to address

the issue regarding child malnutrition. Britannia Nutrition Foundation is an independent, autonomous, non-profit entity that

will leverage the strength through Britannias wide stakeholder network to address the

issue of Child Nutrition. We see BNF working proactively to secure every childs right to growth and

development through catalyzing thought and action that drives a meaningful

nutrition agenda.

What it is:

An independent, Autonomous, non-profit body that leverages the strengths of

Britannias wide stakeholder network to address Child Malnutrition through scientific

knowledge building and dissemination, driving awareness and education, and creating

a platform for action.

Why BNF?

1. Commitment to Health & Well-Being of most vulnerable population of India i.e.

children (33% population below 14 years) and being aware that child-under nutrition

is not an isolated phenomenon, but linked to maternal under-nutrition, in vitro under-

nutrition, and to under-nutrition of adolescent girl

2. To demonstrate the strength & durability of Britannias commitment to health andenable the brand to play a significant civic role in social community through concrete

action

3. BNF will enable BIL to reach the vulnerable sections of society with

products/solutions of public health relevance

Mission

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The foundation provides information, guidance and support and a platform for action to help

secure every childs right to growth and development through driving thought and action

about "Right 2 nutrition"

PromiseBNF proactively works towards securing every childs right to growth and development

through catalyzing thought and innovative action about nutrition.

METHODOLOGY

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Research Design: Descriptive Study

Data Type: Primary data and Secondary data

Primary data is collected through questionnaire and Secondary data is collectedthrough Britannia website, internet, etc.

Research Instrument: Questionnaire

Sample Size: 30

Target population consumers of Britannia.

Sampling location: Noida-sector: 62.

Analytical tool: Pie chat

Limitations:

Sample taken may not represent the whole population.

Persons may not give the genuine answers.

DATA COLLECTION

1.DO YOU LIKE THIS TYPE OF PACKAGING?

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A.YES - 25

B.NO- 5

Out of 30 sample size 25 people liked this kind of packaging and 5 dont like the packaging.

2.WHAT CHANGES CAN BE DONE?

A.packaging- 3

B.size- 5

C.cost- 15

D.quantity- 7

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Out of 30 sample size 15 people said to lower the cost of the gift pack to make it pocket

friendly.

7 people said to increase the quantity according to the cost of the packaging.

3.DO THIS PRODUCT NEED ADVERTISMENT AND PROMOTION FOR CONSUMER

MARKET?

A.YES - 22

B.NO - 8

Out of 30 sample size 22 people said that this product needs advertisement for consumer

market and 8 said no.

4.FROM WHICH SOURCE YOU CAME TO KNOW ABOUT THIS PRODUCT?

A.NEWSPAPER- 5

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B.MAGAZINE- 2

C.TELIVISION- 13

D.RADIO- 4

E.DIRECT SELLING AGENCY-3

F.OTHERS- 3

Out of 30 sample size most of the people came to know about the product through television.

5.WHAT CAN BE THE BEST GIFT ACCORDING TO YOU?

A.COOKIES- 13

B.CHOCOLATES- 6

C.CAKES- 3

D.SWEETS- 6

E.OTHERS 2

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Out of 30 sample size 13 people prefer to gift cookies as gift and then most people like

chocolates n sweets for gifting purpose.

6.WHAT KIND OF PROMOTION WILL YOU PREFER?

A.CASH DISCOUNT- 20

B.GIFT OFFERS- 5

C.REWARD POINTS- 3

D.OTHERS..- 2

Out of 30 sample size 20 people said that they prefer cash discount more than other offers.

7.WHAT FORM OF SELLING IS MORE PREFERRED BY YOU?

A.DIRECT SELLING- 15

B.INTERNET- 5

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C.RETAIL SHOP- 7

D.TELEPHONIC SELLING- 3

Out of 30 sample size 15 people said that they like direct selling and 7 said that they prefer

retail shopping.

8.DO you find the product is qualitative enough for the consumer market?

a.yes- 23

b.no- 7

Out of 30 sample size 23 people said that product is qualitative for the consumer market and

7 said no.

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CONCEPTUAL DISCUSSIONDuring this research I came to know about the importance of Promotion Mix in marketing of

any product in the consumer market. A good advertisement create a good image of a product

in the mind of consumer and motivate them to buy that product. It also create brand image

and show that it is a legal product to buy. Sales promotion by giving cash discount/coupons/

price off etc make customers happy and a strong bond is created between the brand and the

customers. Giving personal attention to the customers and saving their time is very important

factor of promotion mix. It helps in maximizing the satisfaction level of the customers.

Estimation of an effective promotion mix can lead to the success of the product because

todays environment is very much competitive and to survive in the long run a company

should not ignore this area to work upon.

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FINDINGS

1. The gift pack Britannia shubhkamnaye is a quality product for the consumer market.

2. Most of the people like to gift this type of packs on occasion because sweets are now

out of fashion.

3. Telivision advertisements are more successful for the promotion of the product.

4. Most of the people prefer cash discount instead of gift offers and other options.

5. Direct selling is more attractive than other mode of selling.

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CONCLUSION

Company is doing good in consumer market and the BSK pack is a success.As this pack

is made only for gift purpose so company provide special attention towards the

cuctomer.Supply chain of the company is very good in the market and its demand is

really high.It is considered as a brand name and a very tough competitor for other FMCG

companies.The quality of the product is very good and it is capable of satisfying the

consumer needs. Company is also paying attention towards the different kind of

promotion for the product to make it successful in the consumer market.

SUGGESTIONS

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1. The cost of BSK pack should be reduced to make it more pocket friendly2. Attractive advertisement should be made for the promotion of the gift pack, and

banners and hoardings should be placed in the market.3. The quantity of the product inside the pack should be increased for the value of

money.

4. Cash discount should be provided rather than gift offers.

5. Direct selling should be most preferred than other modes.

APPENDICES

1.DO YOU LIKE THIS TYPE OF PACKAGING?

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A.YES -

B.NO-

2.WHAT CHANGES CAN BE DONE?

A.packaging

B.size

C.cost

D.quantity

3.DO THIS PRODUCT NEED ADVERTISMENT AND PROMOTION FOR CONSUMER

MARKET?

A.YES

B.NO

4.FROM WHICH SOURCE YOU CAME TO KNOW ABOUT THIS PRODUCT?

A.NEWSPAPER

B.MAGAZINE

C.TELIVISION

D.RADIO

E.DIRECT SELLING AGENCY

F.OTHERS

5.WHAT CAN BE THE BEST GIFT ACCORDING TO YOU?

A.COOKIES

B.CHOCOLATES

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C.CAKES

D.SWEETS

E.OTHERS

6.WHAT KIND OF PROMOTION WILL YOU PREFER?

A.CASH DISCOUNT

B.GIFT OFFERS

C.REWARD POINTS

D.OTHERS..

7.WHAT FORM OF SELLING IS MORE PREFERRED BY YOU?

A.DIRECT SELLING

B.INTERNET

C.RETAIL SHOP

D.TELEPHONIC SELLING

8.DO you find the product is qualitative enough for the consumer market?

A.YES

B.NO

BIBLIOGRAPHY

1. www.britanniaindustriesltd.com

2. www.answer.com3. www.naukrihub.com

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http://www.britanniaindustriesltd.com/http://www.answer.com/http://www.naukrihub.com/http://www.britanniaindustriesltd.com/http://www.answer.com/http://www.naukrihub.com/


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Importance of Promotion Mix in Consumer Market

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