Implementation of Social Media In 2011

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Implementation of social media in your organization From current social media maturity to 2011 outlook About the data: Findings from Vocus survey of 508 senior-level public relations professionals from Oct.26, 2010 to Nov. 21, 2010

description

Survey of companies who already involved in public relation finds not all have jumped into the waters of social media

Transcript of Implementation of Social Media In 2011

Page 1: Implementation of Social Media In 2011

Implementation of social media in your organization

From current social media maturity to 2011 outlook

About the data: Findings from Vocus survey of 508 senior-level public relations professionals from Oct.26, 2010 to Nov. 21, 2010

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How would you characterize your organizations social media maturity?

Abstaining - we are not participating.

Listening- we monitor and analyze.

Responding – we answer the social phone.

Participating – we participate in the conversation.

Sharing – we are telling out story and sharing brand personality.

Contributing- we contribute value through content creation.

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Current Conditions

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By the numbers• More than two-thirds (67%) of senior-level public relations (PR)

professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.

• Surveyed PR professionals say social media is maturing in their companies:

• 25% say their companies contribute value via social media content.• 23% are sharing brand-related stories via social channels.• 19% are participating in social conversations.

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In 2011 my organization will focus on• Search Engine Optimization• Community Relations• Viral or word of mouth• Events & speaking• News releases• Leveraging video & multimedia• Traditional media relations• Social media• Strategic communications• Measuring results

According to the survey• Social media top priority (69%)• Strategic communications (66%)• Measurement (61%)• 76% will spend the same or less

on traditional media relations• 65% will spend the same or less

on community relations and corporate philanthropy.

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Questions to think about


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