Implementation of social media in your organization

From current social media maturity to 2011 outlook

About the data: Findings from Vocus survey of 508 senior-level public relations professionals from Oct.26, 2010 to Nov. 21, 2010

How would you characterize your organizations social media maturity?

Abstaining - we are not participating.

Listening- we monitor and analyze.

Responding – we answer the social phone.

Participating – we participate in the conversation.

Sharing – we are telling out story and sharing brand personality.

Contributing- we contribute value through content creation.

Current Conditions

By the numbers• More than two-thirds (67%) of senior-level public relations (PR)

professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.

• Surveyed PR professionals say social media is maturing in their companies:

• 25% say their companies contribute value via social media content.• 23% are sharing brand-related stories via social channels.• 19% are participating in social conversations.

In 2011 my organization will focus on• Search Engine Optimization• Community Relations• Viral or word of mouth• Events & speaking• News releases• Leveraging video & multimedia• Traditional media relations• Social media• Strategic communications• Measuring results

According to the survey• Social media top priority (69%)• Strategic communications (66%)• Measurement (61%)• 76% will spend the same or less

on traditional media relations• 65% will spend the same or less

on community relations and corporate philanthropy.

Questions to think about