Implementation

Social Media Measurement

S!"#$"r%& b':

Hello, I’m…

VP of Marketing Marketing Nerd Jamie

Why social? Why now and

what to do first.

How to gain

corporate buy-in

Social Media Policy

To Date We’ve Discussed

Implementation

Measurement and /e good stuff.

and this is…

JOSH Social Media Enthusiast

HELLO

implementation

Put Benchmark

analysis Into Action

Identify Audience

cool dogs

Identify theme

dog romance

Set goals

dog marriage

1. Identify 2. Assign

3. 4ecute

Experienced Fl5ible

Creative

Analytical

(!""")

Calm down It’s not a sprint

It’s a marathon

(Whew!)

Preparation

!  Build Response Matr6 & Process

!   Build or Adjust Channels Selected

!  Consistent look and feel

!  Clear message & purp/e

This little guy is prepared!

• Prepare Your Launch Campaign – Drive Awareness to Your Efforts

• Develop an Editorial Calendar – Supports Launch Campaign

– Provides Roadmap for Ongoing Campaigns & Communication

– Creates Consistency

– Provides Opportunity for Integration

It’s OK, BREATHE!

Whew!

• You’ve set goals to meet goals

• Be patient • Listen

•  Feedback will come from your audience

•  Feedback will come for your

organization

•  Check for alignment & integration

MEASUREMENT

Feedback comes in REAL Time

Insights, clicks, impressions

Trends come over Time

Ideal postings day/times, strongest themes

Reporting is a

JOB, not a

TASK ß Dog CFO

• Resource should be testing, measuring • Resource should do documentation • Resource should be making suggestions

– Agreement is not feedback. Feedback should be specific and actionable.

Monthly Reports

B#$ $%&

• Capture changes over time • Provide checkpoints on goals • Create opportunities for additional buy-

in & participation

5 Things to Remember

1.  Social Media is about 2-way communication

2.  Social Media is about supporting goals

3. Social Media is about your customer

4.  Dog rule and cats drool 5. Company plug: WebbMason

can do ALL of this for you!

10% Off Social Media

Benchmarking 4ercise

Questions?

thank    You very

much

interested  in  wm’s  social  media  services:  

e:  jbernier@webbmason.com  P:  1-­‐443-­‐589-­‐1448        or  contact  your  wm  sales  representa>ve    

for  more  info  on  wm:  www.webbmason.com