Imperial 320 presentation by David Gann: New Patterns of Innovation
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Transcript of Imperial 320 presentation by David Gann: New Patterns of Innovation
Imperial means Intelligent BusinessImperial College Business School 2
Innovation: the process
creating value > invention, design, research, development
delivering value > market entry, commercialisation
capturing value > managing intellectual property
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Distributed Innovation
[Dodgson, Gann and Salter 2008 -The Management of Technological Innovation – OUP]
19th Century 21st Century
Corporate
Inte
rac
tio
n b
etw
ee
n p
art
icip
an
ts
Distributed
Entrepreneurial
20th Century
Entrepreneurial Entrepreneurial
Corporate
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How are innovation processes
changing?
I-o-T. Cloud. Mobile. Data. AI. Cognitive.
Distributed. Digital. Global
Anytime. Anywhere. Anything
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Modelling and simulation
Visual analytics
Data science
Internet and social networking
Innovation Technology (IvT)
A suite of tools to support and enable innovation
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[Parmar, Mackenzie, Cohn and Gann, Harvard Business Review, January/February 2014]
New patterns of innovation
A 5-year study with IBM clients exploring a
systematic approach to business innovation,
to create value for customers using data and
analytical tools
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Pattern 1: Augmenting products to generate data
The ability to gather and analyse enormous
amounts of data
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Pattern 2: Digitizing assets
The ability to digitize physical content/assets and vice-versa
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Pattern 3: Combining data within and across industries
The ability to coordinate information and combine disparate data sets [‘Big Data’]
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Pattern 4: Trading data
The ability to buy/sell company information
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Pattern 5: Codifying a distinctive service capability
The ability to buy/sell a company's service
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Success factors
STRONG
TECHNOLOGY
PRESENCE
INPUTS FROM
EXTERNAL
PARTIES
MOTIVATED
LEADERSHIP
EMOTIONAL
COMMITMENT
TALENTED DATA
SCIENTISTS
ECOSYSTEM
FOR STARTUPS
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Talented Data Scientists
Data Gatherer
Data Modeller
Data Visionaries
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Ecosystem for Start-ups
Ideas
Talent
Infrastructure
Access to markets
Patient capital (risk)
Ability to exit
(IPO/acquisition)