I M P A C T REPORT 2017

Respecting Privacy, Safeguarding Data and Enabling Trust

Data Privacy Day is an international effort held annually on January 28 to create awareness about the importance of privacy and protecting personal information.

The day is officially led in North America by the National Cyber Security Alliance.

Impact Report 2018

staysafeonline.org

D ata P r i va c y D ayData Privacy Day, held annually in the United States on Jan. 28, is an extension of Data Protection Day celebrated in the European Union. This year’s theme, “Respecting Privacy, Safeguarding Data and Enabling Trust,” commemorates the 1981 signing of the first legally binding, international treaty dealing with privacy and data protection.

Building tremendous momentum over the past 10 years under the leadership of the National Cyber Security Alliance (NCSA), Data Privacy Day’s broad range of stakeholders and NCSA staff created press materials, privacy resources, shareable collateral, blogs, social media activities, a comprehensive media toolkit and contributed news articles to top-tier outlets. In addition, with the support of sponsors and partners, Data Privacy Day 2018 was officially celebrated at a daylong event livestreamed from LinkedIn’s offices in San Francisco, CA, on Jan. 25. This unique opportunity – basically a privacy boot camp – showcased fast-paced, cutting-edge discussions and TED-style talks with leading experts focused on what business and consumers must know about privacy. Topics included “Looking into a Crystal Ball: What Your Data Says About You,” “Five Things You Can Do to Manage Your Privacy Now” and “Staying Competitive – Why Privacy is Good for Your Business.”

As a result of these broad-sweeping tactics, Data Privacy Day 2018 experienced significant growth, with the overall estimated reach1 increasing 26% from 820 million in 2017 to 1 billion+ in 2018. In fact, there was 52% increase in media stories in nationally recognized publications including CNET, Forbes, MarketWatch, Mashable, Gizmodo, SC Magazine, PC Mag, CBS News Radio and TechRepublic. The following report shares additional Data Privacy Day 2018 details and successes.

Fast FactsNoteworthy highlights from Data Privacy Day 2018:• 595 organizations registered as Data Privacy Day 2018 Champions – an increase of 32% over last year’s

450. The individual Champions program grew as well, with a total of 620 supporters in comparison to 213 in 2017 – a 191% increase.

• In 2018, there were 926 stories about Data Privacy Day – representing a growth of 52% compared to 611 stories the prior year.

• The Data Privacy Day hashtags (#PrivacyAware and #DataPrivacyDay) were tweeted 33,527 times in January 2018 – a 32% increase over January 2017.

• #ChatSTC – the hashtag for NCSA’s Twitter chats – was tweeted 6,535 times during the month of January 2018 – a 56% increase over January 2017.

• The 2018 Data Privacy Day event was streamed live from LinkedIn’s headquarters in San Francisco via YouTube, Periscope and Facebook Live. The stream has been watched more than 5,500 times on YouTube and Facebook Live. On Periscope, there were more than 6,200 viewers.

1. Reach is calculated using unique visitors, which refer to the number of individuals requesting pages from a website during a given month. The measurement of reach can be the result of original media articles or press releases that have been distributed. Meltwater, NCSA’s media intelligence platform, is provided these numbers by SimilarWeb, who took over as Meltwater’s metrics partner in January 2017. As a result of this new partnership, the Data Privacy Day 2017 results were recalculated for this report to ensure accurate year-over-year comparisons.

Data Privacy Day Event at Linkedin

NCSA and its partners kicked off Data Privacy Day 2018 with an innovative and extremely well-received event. Hot topics in privacy were addressed in lively panel discussions, interviews and presentations focusing on the latest privacy issues for consumers and business. This engaging series of discussions included an exclusive media panel and served as a crash course on privacy for the media, consumers and executives who participated in person and via live stream.

Eleven media guests attended the event in person – representing outlets such as AdWeek, Bloomberg TV, CBS News Radio, CNET, CNN, CyberScoop, Freedom of the Press Foundation, San Jose Mercury News, SiliconANGLE TV and The Parallax. In addition, reporters from Kaleido Insights and SC Magazine joined via live stream.

With more than 150 guests in attendance, Data Privacy Day 2018 provided an intriguing perspective on key privacy issues and hot topics for consumers and businesses – which fueled timely coverage on trending and varied subject matter.

More than a dozen articles resulted directly from the event, reaching more than 51 million unique visitors2 with the help of widespread pickup. SiliconANGLE TV conducted six interviews onsite with speakers and stakeholders, including experts from NCSA, Cisco, ForgeRock, CDK Global, Yubico and the Identity Theft Resource Center. These one-on-one discussions were disseminated through a range of timely news articles, social media channels and YouTube.

2. Similar to reach, unique visitors refer to the number of individuals requesting pages from a website during a given month. The measurement unique visitors can be the result of original media articles or press releases that have been distributed.

Data Privacy Day Support

Data Privacy Day 2018 was made possible with Lead Sponsorships from Cisco and Intel. AT&T, ForgeRock and Mozilla were Contributing Sponsors and CDK Global and Yubico were Supporting Sponsors.

Data Privacy Day Champion organizations were well represented by nonprofits, government agencies, educational institutions and companies of varying sizes across a breadth of industries. The program experienced unprecedented growth in 2018, with 595 organizations registered as Data Privacy Day Champions. Individual Champions also grew exponentially thanks to a number of organizations sending out calls to action for employees to participate; a total of 620 individuals registered.

Underscoring Data Privacy Day’s broad international appeal, Champion organizations hailed from the United States, Australia, Bangladesh, Canada, Colombia, Germany, Greece, Malaysia, Nigeria, Portugal, Sudan, the United Kingdom and many other countries.

Data privacy day media coverage

In 2018, Data Privacy Day generated exceptional media attention both internationally and nationally – including regional and local coverage – and experienced significant growth thanks to the overwhelming support by Data Privacy Day sponsors, Champions and partners.

Data Privacy Day 2018 Media Highlights

“Magid: Online privacy day reminds us to stay alert year ‘round” The Mercury News, Jan. 24Larry Magid wrote this story leading into the Data Privacy Day event at LinkedIn and then updated it to include feedback from interviews he conducted onsite. The story was picked up by ConnectSafely.org, East Bay Times, The Monterey Herald, SiliconValley.com, Breaking News and other regional outlets.

“Data Privacy Day: A Reminder to Safeguard Your Data” Consumer Reports, Jan. 26This timely article by Bree Fowler features NCSA Executive Director Russ Schrader and shares background information on Data Privacy Day as well as tips for consumers on how to better protect themselves and their private data.

“Data Privacy Day stresses control over personal information” CBS News Radio “Eye On Tech,” Jan. 26 CBS News Radio’s weekly “Eye on Tech” segment features Russ Schrader with background on Data Privacy Day, tips for consumers and key resources.

“Top 5 Concerns To Focus On For Data Privacy Day” Forbes, Jan. 27Data Privacy Day provided a timely backdrop for this piece highlighting a recent McAfee survey that examines global respondents’ attitudes toward protecting personal information and areas of concern.

“Protect yourself: Every internet user should know these basic online privacy tips”ABC7 (Los Angeles), Jan. 27The local ABC affiliate in Los Angeles provides NCSA tips addressing how to safeguard personal information online. The corresponding article also showcases key resources and recommendations from staysafeonline.org.

Data Privacy Day 2018 Media Highlights

“As GDPR looms, companies lose time and money over data privacy concerns”SiliconANGLE, Jan. 28At the LinkedIn event, SiliconANGLE’s theCUBE conducted six video interviews with leading industry experts. This piece features Michelle Dennedy, Cisco’s vice president and chief privacy officer, as well as recent research from the company. “Podcast: Intel Earnings, Apple HomePod, National Cyber Security Alliance”Seeking Alpha, Jan. 28The Tech.pinions podcast features 10+ minutes of discussion on Data Privacy Day and top findings from the LinkedIn event. The hosts reference panel commentary from Cisco’s Michelle Dennedy, Mozilla’s Danelle Dixon, former White House advisor Marc Groman and others.

“National Cyber Security Alliance Data Privacy Day” SC Magazine, Jan. 28Online Editor Doug Olenick provides a recap of the LinkedIn event and shares embedded video from the live stream – encouraging SC Magazine readers to view the content.

“Facebook creates 7 privacy principles, education videos ahead of GDPR”Mashable, Jan. 29As a strong example of partner support surrounding Data Privacy Day, important announcements like Facebook’s new privacy principles helped to garner widespread news coverage in support of the day.

Data Privacy Day 2018 was also covered by MarketWatch, Gizmodo, The New York Post, TechSpot, VentureBeat, Digital Trends, TechRepublic, Bloomberg and many other local and regional media outlets globally.

Additionally, organizations such as NCSA board member companies Facebook and Google along with other committed supporters were interested in generating awareness of critical privacy issues affecting consumers and business by aligning and timing their own events and announcements with Data Privacy Day. Similar to the organic growth experienced with National Cyber Security Awareness Month 2017, there was strong evidence of Data Privacy Day adoption by a variety of other organizations – which generated an extra layer of generous support to the campaign. Here are a few examples:

• On Jan. 28, the Google search page reminded anyone searching for information online using Google that it was Data Privacy Day and to “Choose the privacy settings that are right for you.” According to Internet Live Stats, “Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”

• Facebook: On Jan. 28 – which is the official Data Privacy Day – Facebook introduced a new education campaign to help everyone understand how data is used on Facebook and how you can manage your own data. In addition, the company announced plans to make core privacy settings easier to find and shared its privacy principles for the first time. The announcement, entitled “Giving You More Control of Your Privacy on Facebook,” was drafted by Facebook’s chief privacy officer, Erin Egan. A link to NCSA’s Data Privacy Day portal was front and center in the first sentence of the piece. In addition, Facebook invited people to use its Privacy Checkup and share privacy tips in education campaigns online.

• Call For Action: Call For Action is an organization that empowers consumers by giving them a voice larger than their own. Volunteer professionals in offices around the world are trained to assist consumers through mediation and education to resolve problems with businesses, government agencies and other organizations. On Jan. 25, the local Call For Action team at the ABC affiliate in the Washington, D.C. area conducted a Data Privacy Day “phone bank” in which nine local privacy experts took calls from more than 60 consumers during a two-hour period about the issue of privacy. Many of the calls addressed data breaches and how to protect oneself. Other hot topics included the dark web, turning on two-factor authentication for different accounts and general privacy advice. In addition, the Call For Action website shared NCSA’s top privacy tips. Ed Bartholme, Call For Action’s executive director, also conducted a broadcast interview with WPRI in East Providence, RI.

• The Social Security Administration (SSA) shared an email with thousands of employees on Jan. 26. NCSA’s Data Privacy Day theme and website were featured prominently alongside a call to action to be privacy smart and to safeguard personal information.

Traditional Media Reach Highlights Print: More than one billion unique visitors across the globe learned about Data Privacy Day 2018 – an increase of 26% over 2017. To support this growth, 926 print/online articles ran pre- and post-Data Privacy Day in the U.S. and worldwide – representing a 52% increase over 2017.

Broadcast: One hundred and five radio and broadcast segments featured Data Privacy Day, highlighting NCSA and its partners, and reached more than 3.1 million local viewers.3 This coverage reflected a 243% increase from 2017. This can be attributed to widespread outreach throughout the month and leading into Data Privacy Day 2018 and exceptional partner support in markets across the U.S.

3. Local viewers refer to the estimated national audience, as tallied by Critical Mention, NCSA’s broadcast intelligence platform.

Social Media Impact Data Privacy Day messages and insights were amplified by the online engagement of NCSA’s sponsors, board member companies, Champions and other trusted partners and friends who joined the conversation on social media, shared NCSA’s resources and viewed the Data Privacy Day event live stream.

Hashtag useThe #PrivacyAware and #DataPrivacyDay hashtags were tweeted 33,527 times in January 2018 – a 32% increase from 25,469 in January 2017. Additionally, both hashtags generated 300,492,889 potential impressions during the month (an 81% increase over January 2017) and were used in 128 countries, a 19% increase in comparison to the 108 countries who participated last year.

Here’s a sample of notable Twitter accounts who tweeted about the day:

• @ W i n d o w s , 6 . 2 m i l l i o n f o l l o w e r s

• @ F i r e f o x , 2 . 8 m i l l i o n f o l l o w e r s

• G o o g l e ’ s @ G S u i t e , 7 8 4 t h o u s a n d f o l l o w e r s

• @ G o o g l e C l o u d , 6 8 0 t h o u s a n d f o l l o w e r s

• @ S B A g o v, 4 8 0 t h o u s a n d f o l l o w e r s

As part of NCSA’s Data Privacy Day efforts, @STOPTHNKCONNECT hosted three Twitter chats in January leading up to the day – “Privacy Matters – Why You Should Care and What You Can Do,” “Privacy in a Growing Internet of Me” and “Fostering a Culture of Privacy Awareness at Work.” These chats were extremely well attended, with 1,128 Twitter handles using the hashtag during the month of January alone (a 5% increase over January 2017), and they generated 81,154,222 potential impressions (a 106% increase over the number of impressions in January 2017). Twitter handles using #ChatSTC in January included @ESET (293,500 followers), @evanderburg (135,400 followers) and @Safer_Online (114,600 followers).

STOP. THINK. CONNECT.™ PArtner GrowthIn January 2018, 15 organizations signed on as STOP. THINK. CONNECT.™ partners – a 6% decrease from the 16 organizations that became partners in January 2017.

Press Releases and Blog Reach There were 29 unique press releases and 2,576 press release pickups – representing 12% and 37% increases respectively for Data Privacy Day 2018. This increase can be attributed to the overwhelming support of Champions and partners who timed strategic announcements and events for Data Privacy Day and helped generate attention to key privacy issues for consumers and businesses.

This year, NCSA worked with Data Privacy Day stakeholders to release two timely press releases – one directed at consumers and the other at businesses. Fifty-one media outlets picked up the consumer release (representing 7,988,495 unique visitors), and 151 outlets picked up the business release (representing 13,683,157 unique visitors).

NCSA published a total of 42 privacy blog posts – compared to 24 in 2017 – on staysafeonline.org leading up to, on and immediately following Data Privacy Day.

Web traffic StaySafeOnline.org was visited 72,316 times in the month of January 2018 (a 7% decrease from January 2017), with 56,097 users visiting the site (a 12% decrease from January 2017). The slight decreases are likely in part due to Data Privacy Day falling on a Sunday and less activity than normal happening online on the day itself. Additionally, there were 177,247 pageviews on staysafeonline.org in January 2018 – a 13% increase over January 2017.

Data Privacy Day 2018 Sponsors, Partners and Champions Support and ParticipationNote: The following content was submitted directly to NCSA for inclusion in this report.

L e a d i n g S p o n s o rIntel’s 2018 Activities:Intel, an NCSA board member company and Data Privacy Day Champion, is dedicated to providing leadership in transforming how digital citizens connect, communicate and collaborate. In addition to the role as a Leading Sponsor, Intel participated in Data Privacy Day in following ways:• Data Privacy Day Events: David Hoffman, Associate

General Counsel and Global Privacy Officer and Riccardo Masucci, Global Director of Privacy and Policy, participated in an Intel-organized panel at the Computers, Privacy and Data Protection 2018 conference that connected thought leaders in Brussels and Delhi via videoconference to discuss India’s recent Supreme Court Ruling declaring privacy a fundamental right. Read the recap blog here. In the U.S., Alison Shaffer, Intel’s Director of the Privacy Office and Karen Mcgee, Security & Privacy Legal, both participated at LinkedIn headquarters in panels which were streamed live and discussed: “Balancing Privacy and Innovation” and “What your Data Says about You.”

• Social Media: Meredith Leitch, Communications and Training, wrote a blog with Twist & Shout discussing innovative Privacy Training episode series that was created with the production company and Intel. Read the blog here. Stacy Martin, Privacy Specialist participated in the #ChatSTC Twitter chat “Privacy Matters – Why you Should Care and What You Can Do.”

C o n t r i b u t i n g s p o n s o r2018 Data Privacy Day Sponsorship Recap – ForgeRockForgeRock, a Contributing Sponsor of Data Privacy Day for the last three years, is dedicated to providing leadership within the identity and access management industry to show how public and private organizations can protect personal data. We were privileged to participate in this year’s Data Privacy Day activities in the following ways: Data Privacy Day @LinkedIn HQ in San FranciscoEve Maler, VP of Innovation & Emerging Technology, actively participated in the Jan. 25 live event at LinkedIn headquarters. Eve spoke on the panel, Balancing Act: Privacy and Innovation, and was interviewed by Jeff Frick for SiliconANGLE TV’s The Cube broadcast. She also met with influencer Dan Tynan for a 1:1 conversation. Live Tweeting & Social MediaForgeRock covered the event live on social media throughout the day on its official handle and via the personal handle of attendee and panelist, Eve Maler (@XMGRRL). The company utilized the hashtag, #PrivacyAware to promote its presence at the event to employees and followers. Data Privacy Day WebinarForgeRock’s GDPR webinar was featured in the Data Privacy Day press release issued by NCSA. The ForgeRock webinar explained the four pillars of privacy and consent, obligations around data breach reporting and up-to-date information regarding global data regulation policies.

• Employee Engagement: All Intel employees were made aware of Data Privacy Day through multiple awareness campaigns nationwide. Most of the General Managers of each of the Business Units across Intel sent targeted emails talking about the importance of privacy and gave employees links to resources and games. – Employees were also challenged to test their knowledge by taking a privacy jeopardy-style quiz and encouraged to watch the first episode of the “Restricted Intelligence Episode: Privacy Edition” - which talks about privacy as EVERYONE’s responsibility. – Café roadshows were conducted in 13 countries and employees were given Privacy Web Cam Stickers, pens and calendars that highlighted privacy and security tips monthly for their desks – Company articles and news featured many privacy tips for employees about “DNA testing,” “Online Dating Apps,” “GDPR” and promoted Staysafeonline.org resources.

s u p p o r t i n g s p o n s o r2018 Data Privacy Day Sponsorship Recap – ForgeRockYubico, a Supporting Sponsor of Data Privacy Day and a 2018 Champion, sets new world standards for simple, secure login, preventing unauthorized access to computers, servers and internet accounts. In partnership with NCSA, Yubico participated in Data Privacy Day in the following ways:• We created a two-part blog series for Data Privacy Day, including 5 Surprisingly Easy Ways Your Online

Account Credentials Can Be Stolen and 5 Best Practices for Companies Serious About Data Privacy.• We created a Data Privacy Day co-marketing campaign

with our partner organizations asking them to share why data privacy is important. We created social graphics for their quotes and included links to their resources.

• We participated in the #ChatSTC Twitter chat and shared NCSA and Yubico resources.

• We provided YubiKey Experience Packs to the speakers and media at the Data Privacy Day event.

• Our SVP of Product, Jerrod Chong, was interviewed by SiliconAngle’s The Cube at the Jan. 25 event and spoke on the importance of open authentication stan-dards to improve online privacy and security.

• We hosted a Data Privacy Day #YubiChat Twitter chat (Title: The Role of Authentication in Data Privacy) with @StaySafeOnline as our co-host. Notable metrics from the chat included 870,000 impressions and an estimation of 149,000 accounts reached.

• Collectively, our social imprint for Data Privacy Day resulted in over 940,000 impressions.

P a r t n e r s ’ S u p p o r t2018 DPD Champion Report for EDUCAUSE on behalf of the Higher Education Community1) EDUCAUSE is a nonprofit higher education technology association and the largest community of IT leaders and professionals committed to advancing higher education. https://www.educause.edu/ 2) EDUCAUSE registered as a Data Privacy Day 2018 Champion. This is our 7th year supporting NCSA and Data Privacy Day in higher education.3) Accomplishments and initiatives in January/February 2018 • EDUCAUSE has promoted Data Privacy Day to the higher education community in partnership with NCSA

since 2012. One day is not nearly enough time to focus on the privacy topics most important to higher education, so colleges and universities were encouraged to plan privacy awareness activities and events throughout the months of January and February in 2018.

• EDUCAUSE hosted a free webinar, “Student Privacy in Higher Education: What’s Next?” with Kathleen Styles and Benjamin Ferraro (U.S. Department of Education). Published resources include an event recording and slides.

• More than 80 colleges and universities signed up as Data Privacy Day Champions in 2017 (an increase from 60 in 2017).

• EDUCAUSE maintained a Data Privacy Day website to provide the higher education community with free privacy resources, including 5 guest blogs published in the EDUCAUSE Review Security Matters column throughout the months of January and February.

• The EDUCAUSE Higher Education Chief Privacy Officers Working Group hosted an open call for campuses to share planned approaches for implementing GDPR-compliant practices. Over 50 participants joined the conversation to share their thoughts and strategies.

Identity Theft Resource Center (ITRC) The ITRC is a non-profit organization established to support victims of identity theft in resolving their cases and to broaden public education and awareness in the understanding of identity theft, data breaches, cyber security, scams/fraud and privacy issues. Following are some highlights:• ITRC was a DPD 2018 Champion• Data Privacy Day was featured in ITRC newsletters including 2017 Q4 newsletter, TMI Weekly and Data

Breach Alert• Announcement of DPD on National Identity Theft Victims Assistance Network (NITVAN) news and events

page: http://www.nitvan.org/ • Participation in weekly #ChatSTC Twitter Chats• Featured in homepage blog and in social media – https://www.idtheftcenter.org/Privacy/seven-privacy-habits-you-can-start-today – https://www.idtheftcenter.org/Privacy/being-privacy-aware-in-an-ever-changing-tech-landscape • Sent email to sponsors, partners and employees with blog/live stream• Released 2017 Annual Data Breach Report: https://www.idtheftcenter.org/Data-Breaches/itrc-2017-year-

end-data-breach-news-is-a-grim-reminder • ITRC team attended DPD 2018 at LinkedIn on Jan. 25• ITRC’s President/CEO Eva Velasquez interviewed by SiliconAngle about Synthetic Identity Theft while at

DPD event

C h a m p i o n s ’ S u p p o r t Aketh Innovation Robotics Lab The Aketh Innovation Robotics Lab is situated in Trikala, Greece, and its primary purpose is to teach kids educational robotics, coding with physical computing and 3-D printing. Underlying these efforts is the strong belief that students should know how to keep themselves safe while using the internet with special consideration for their personal data. The lab participated in Data Privacy Day in the following ways:• Held a class on the importance of cybersecurity and privacy and created a

lesson plan booklet• Translated the Data Privacy Day poster created by NCSA into Greek• Created additional materials to further privacy education in the lab

Cyber Crime Awareness FoundationThe Cyber Crime Awareness Foundation is an organization run by volunteers founded in 2015. The foundation’s primary mission is to teach Bangladesh to be cyber and privacy aware; its Data Privacy Day efforts included:• Holding a “Privacy Talk” with several chapters of the organization• Translating and distribute NCSA’s “Data Privacy Day 2018 – How to Get Involved” and “Your Privacy in a

Growing Internet of Me” infographics into Bengali• Translating the Data Privacy Day logo into Bengali• Contributing social media posts and graphics in Bengali

Def-Logix, Inc. Def-Logix, Inc. provides cybersecurity solutions to small and medium-sized businesses in the San Antonio, TX, area. The company has 10 years of contracting experience in securing the networks of various government entities and is using knowledge gained to benefit businesses. During the month of January, Def-Logix:• Promoted Data Privacy Day by participating in the #ChatSTC Twitter chats and

posting to Facebook and Twitter using specially designed graphics• Sent an email promotion showcasing cybersecurity and privacy predictions for

2018• Published and shared a blog post about the steps businesses and individuals can

take to better manage their privacy

DTE EnergyDTE Energy is a Detroit-based diversified energy company involved in the development and management of energy-related businesses and services nationwide. Its operating units include an electric utility serving 2.2 million customers in southeastern Michigan and a natural gas utility serving 1.3 million customers in Michigan. DTE participated in Data Privacy Day in the following ways:• Held a “Privacy in Jeopardy” event at its corporate offices and

adopted a Jeopardy!-like game that included categories such as privacy, security awareness, policies and laws and personal information. Employees found the game to be engaging and materials, provided by the Federal Trade Commission’s IdentityTheft.gov, useful. By partnering with its café, DTE created incentives such as a “Double Jeopardy Burger,” “Jeopardy Fries” and the opportunity to win movie tickets.

• Released several communications to their employees via DTE’s intranet system that also included polling questions related to privacy. Employees who participated were eligible to win one of four $25 gift cards.

• Shared top stories referencing data breaches, privacy tips and how to protect your personal and privacy company data.

• Promoted its actives via the company e-board monitors and displayed a banner in the common area.

Hawaiian Telecom Hawaiian Telecom is a leading provider of communication, broadband, data and entertainment services for the residents and business in the state of Hawaii. During the month of January, the company:• Created three short videos that were produced in-house and starred three engineers from its security team.

The videos touched upon topics such as keeping mobile devices secure, safe online behaviors for families and collecting and protecting data for business.

• Promoted the day internally by holding a contest for employees, encouraging them to share the videos with the #PrivacyAware hashtag. Prizes were awarded to three random employees who participated.

• Posted a press release announcing its Champion status for 2018.

SMARTFENSE SMARTFENSE is a security information training and awareness platform that develops safe habits for end users; its goal is to minimize security incidents caused by poor user habits. SMARTFENSE participated in Data Privacy Day by:• Posting advice daily on its social media networks for Spanish speakers• Translating the official Data Privacy day posters into Spanish• Contributing to the StaySafeOnline.org blog with a piece that focused on user monitoring in the workplace

and the expectation of privacy

A Look Ahead: Data Privacy Day 2019 Building on the success of 2018, NCSA seeks to further engage all digital citizens and educate them about managing privacy and protecting personal information and expand the core foundation of Champion support for the day. Visit StaySafeOnline.org/data-privacy-day for updates and new resources throughout the year.

For more information about NCSA’s privacy awareness campaign, please contact Jen Cook, program and events coordinator at jennifer@staysafeonline.org until Tiffany Schoenike returns to the NCSA in June.