Social? Camera? Action! 10 Lessons Learned from Facebook Live & Periscope
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Transcript of Social? Camera? Action! 10 Lessons Learned from Facebook Live & Periscope
@tb623 #ccaUVA
Social? Camera? Action!
10 Lessons Learned from Facebook Live &
PeriscopeTiffany Broadbent Beker
Web Developer & Social Media CoordinatorUniversity Communications, Web & Design
William & Mary
@tb623 #ccaUVA
“Campus events are like Thanksgiving. They are
about bringing people together to share an experience
and a conversation. What we’re doing now [without livestreaming] is letting them eat the Thanksgiving leftovers, by themselves, with no one to talk to.
Nobody wants that, but that is what we are giving
them.”
-Seth O’Dell, “Engaging Your Global Audience
with Real-Time Campus Event
Coverage”HighEdWeb 2011
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Livestreaming options
Real-time engagement with video
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What do you want to showcase?
Campustours
Campus events & traditions
Behindthe scenes
Highlight research
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1. It doesn't have to be a long planned out project
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2. You don't need special media equipment (but it's
nice to have)
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3. You must have a good network connection
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4. Have two people on camera if you can
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5. Stay stable with a tripod(real or makeshift)
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6. Always test firstBad audio, video or connection = unhappy
audience
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7. Be aware of compositionIs it ok square? Without sound?
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8. Give people time to tune in
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9. Keep an eye oncomments and questions
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10. Always downloadthe raw video