Impact of Tourism

on Camden County, Georgia

Camden County Chamber of Commerce

September 30, 2014

Cycle of Tourism Expenditures

Georgia’s Typical Traveler

55% Female

Short planning

cycle

High impact

Proximity

Trip Characteri

stics

• 59% plan trip 2 month or less • 39% use internet to plan trip

• 35% from GA • 37% surrounding states • 28% outside region

• Age 25-54 • Average age

younger than US norm

• $189 overnight • $59 day trip

• 49% spent time in ATL • 2.6 nights spent in GA

Tourism in Georgia

Georgia Tourism Growth ---------------------- ------------------ Tourism economic impact now stands 18% higher than its pre-recession level.

$53.6 billion impact up 4.5% State and local tax of $2.8 billion Household savings of $770 Georgia now ranks 7th in the US in for both travel expenditures and employment generated 411,000 jobs or 10.2% of private employment

Benefits of Tourism to Camden County

• Increased Tax Revenue • New Jobs • Expanded Diversity • “New Money” • New Development • Enhanced Quality of Life

for Residents • Business Growth

• Increased Community Pride

• External Recognition • Improved Infrastructure • New Activities, events

for Residents

What is the economic impact in

Camden County?

In 2012, Camden County’s tourism industry: • Generated $82.69 million in direct tourist

spending • Created $2.90 million in State Tax

revenues • Generated $2.38 million in Local Tax

Revenues • Supported 750 jobs

Impact on residents?

Each Camden County household received $290.87 in tax relief per household, as a result of the taxes generated by tourism economic activity.

Tourism Expenditures by County County 2013 2012 2011 2010 2009 +/-

Brantley 7.80 7.63 7.44 6.77 6.18 +26.2%

Bryan 39.53 38.49 36.04 34.10 31.14 +26.9%

Bulloch 125.58 120.86 111.66 102.34 98.31 +27.7%

Camden 84.86 82.68 78.50 74.49 73.25 +15.8%

Charlton 11.25 10.87 10.56 9.59 8.67 +29.8%

Chatham 1,210.67 1,258.04 1,177.03 1,100.03 1,009.31 +19.95%

Effingham 28.85 28.24 27.28 25.27 24.59 +17.3%

Glynn 341.09 332.62 310.05 291.85 287.41 +18.7%

Liberty 100.82 99.17 94.48 87.56 84.32 +19.6%

McIntosh 13.49 12.92 12.11 11.47 10.86 +24.2%

Pierce 12.83 12.36 12.06 10.93 10.40 +23.3%

Screven 10.48 10.38 10.07 9.11 8.63 +21.4%

Ware 88.10 86.21 79.51 70.18 65.73 +34.0%

TOTAL 2,175.35 2,100.47 1,966.79 1,833.69 1,718.80 +26.6%

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Hotel Performance - Coast

Smith August 2014 Data

Tourism is Sustainable Economic Development

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Type of Impact

• Creates Local Jobs

• Creates State Taxes

• Creates Local Taxes

• Generates Worker Income

• Creates SUSTAINABLE Jobs (Jobs NEVER exported)

Tourism

• From entry level to C-level

• New hotels repurposed from old buildings

• Attractions expanded with new themes, tours

• Local-sourced businesses

• Farm to market dining

• Nature-based activities

Travel Industry Beneficiaries

Transportation Accommodations Food Service Attractions &

Events Retail Sales

Fuel Textiles Agriculture Outfitter & Tour Guides

Local Arts

Car Rental Forestry Fish & Shrimp Farms

Security Malls & Outlets

Motor Coaches Construction Restaurants Entertainers Antiques

Repair Services Finance Poultry Seasonable Jobs Souvenirs

Airlines Electricity Linen Service Marketers & Promoters

Crafts

City Transportation

Reservation Services

Paper Products

Golf Courses Security

Taxi Service Telephone Print Media Credit Card Services

Charter Service Cosmetic Amenities Curators Banks

Linen Services Preservationists

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Our Commitment & Assistance TOURISM DEVELOPMENT:

• Assessment Visit and Recommendation Report • Annual Tourism Product Development Grants • TPM Technical Assistance • Development Incentives: TDA

MEDIA MARKETING: • RTA Annual Media Grant ($25,000) • State Co-op Advertising Opportunities • Regional Section in GA Travel Guide • Coordinate Media, Tour Operator and Meeting Planner Familiarization Tours’ • Monthly Regional Report to Industry • Special Events, such as Southern Living Wild Georgia Shrimp & Grits Festival

RESEARCH & RESOURCES: • Economic Impact Data for County, Industry Sectors • Other Reference Materials, Resources

Tourism Development Act • Allows certain companies that build new tourism

attraction projects to maintain a portion of their sales tax revenues for 10 years.

• Criteria: – Construct qualifying project, minimum $1 million cost – Attract ≥ 25% out-of-state visitors following year 3 – Contribute significant and positive economic impact

• For more information, contact GA Dept. of Community Affairs: http://www.dca.state.ga.us/economic/TaxCredits/programs/tourismDevAct.asp

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Film In Georgia

• Film is BIG Business in Georgia

• 158 feature film and television productions shot during FY14, combined production spend of $1.4 billion.

• Unique program in Georgia, Georgia’s Camera Ready Program

• Economic impact for FY14 hit $5.1 billion, up from $1.33 billion in FY10 when the Camera Ready Community Program began.

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Provide compelling marketing messages to stimulate

growth in the number of visitors to Georgia

Partner Benefits

• Latest industry info, news & updates

• Dashboard at a glance

• Quick links

• Access to PictureGeorgia.org

• Edit Partner listings

• Exclusive resources

• Find programs of opportunity (advertising co-ops, trade shows, special events)

• GDEcD Information

• Industry research

New MarketGeorgia.org Tourism Portal is here!

MarketGeorgia.org

GDEcD Tourism Contact:

• Cheryl Hargrove

Tourism Project Manager – The Coast chargrove@georgia.org

912-638-6078; cell 404-971-1559 Brantley, Bryan, Camden, Charlton, Chatham, Effingham, Glynn,

Liberty, McIntosh, Pierce, Ware

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