Impact of social media on corporate communications
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Impact of social media on corporate communications Clo Willaerts (@bnox) Congres Corporate Communicatie, 26 April 2011
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Congres Corporate Communicatie & Social Media - 28 April 2011 Communicatieloft, Gent.http://congrescorporatecommunicatie.be
Transcript of Impact of social media on corporate communications
Impact of social media on corporate communications
Clo Willaerts (@bnox)Congres Corporate Communicatie, 26 April 2011
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Lannoo Campus (BE)
• Spectrum (NL)
• Amazon.com/co.uk
What social media isn't
Not a hype
Not a buzz machine
Not a mailing list
Not a tool
Not a free lunch
Social media is
a new kind of mass media
The challenge?
To develop great messages and then reach out to people, while giving them an incentive to 'pass it on'
More challenges...
company-centric process customer-centric process
specific departmentseveryone
defined channelscustomer-driven dynamic channels
set business hours customer-set hours
Ask yourself these 4 questions
1. Where are my customers?
2. Where am I most comfortable?
3. How can I link this to my objectives?
4. What's the impact on our business?
Where are my customers?
Where am I most comfortable?
How can I link this to my objectives?
What's the impact on our business?
Want to know more?
http://www.conversity.be/blog/
http://www.slideshare.net/bnox
@bnox
