Impact of Reality Show (FINAL)

7/27/2019 Impact of Reality Show (FINAL)

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Impact of Reality Shows on Society---A Study in Gulbarga City

Vijaykumar eti

!r" Suresh #ange

A$S%RAC%

An attempt has been made to explore opinion of the students, research

scholars, house maker and teaching facultys consumption patterns in regard to

reality television, their rationale for watching reality shows, their perceptions of the

situations portrayed on these shows, and its impact on the society based on the

sample of 100 respondents in Gulbarga city of Karnataka state !he results discussed

are on types of television programmes viewed, rating of most watched reality shows

and its impact on society

&eywords' Reality Television, Reality Shows, Social Impact.

Vijaykumar Meti is a journalist associated with Online Editorial in SiliconIndia,

en!aluru. E"mail# vijaymeti$$%&!mail.com Mo'ile# (%)((%)***

+r. Suresh an!eis +y. -i'rarian, Virtual -earnin! Resource entre +i!ital -i'rary,

/ul'ar!a 0niversity, /ul'ar!a 12arnataka3, India. E"mail#

suresh4jan!e&redi55mail.com Mo'ile# (($*6%$7*(
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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Introduction

The media put our environment in perspective 'y !ivin! its many aspects

various meanin! and e8planations. They help esta'lish our a!endas 'y !ivin! us

thin!s to think and talk a'out9 they help us 'ecome socialised into our communities

and political system and to participate in chan!e when necessary9 and they help us

cope with or escape 5rom li5e:s realities in a wide variety o5 ways. In short, the !reater

our need to 'elon!, to understand, and to cope the !reater our reliance on the mass

media and hence the media must have some pervasive in5luence on our thou!hts,

'elie5s, values, and even our 'ehavior. Television is a popular and power5ul medium

that 'oth imitates and in5luences culture. ;or many people, television is a primary

source o5 in5ormation and entertainment. It is a window into a di55erent world an

opportunity to view people, place, and thin!s that we may not have e8perienced

5irsthand. In an increasin!ly !lo'al society, television shapes society:s perception o5

the world.

Reality television 'roke the monotony to create interestin! concepts and

innovative ideas that made them stand out 5rom the re!ular shows.


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assumption that such pro!rams may implicate a network o5 social, economic, and

political chan!es in modern society and hence the study attempts to determine impact

o5 reality shows on the society.

Significance of the Study

Media analysis is an inte!ral part o5 understandin! society and this is 'ecause

the media particularly shows telecasted throu!h television are 'ound to have positive

or ne!ative impact on the society. Television is ar!ua'ly the most pervasive mass

medium 'ecause it com'ines sound and pictures and no skills are necessary to watch.

Today, reality shows with cele'rities acts as a clutter"'reakin! property 5or viewers9 it

provides increased visi'ility and a chance to reach out to a lar!er TV"viewin!

audience. Thou!h the star ?uotient is important as it attracts viewers instantly9

ultimately, it is en!a!in! content that keeps viewers !lued to these shows and thus the

study in ?uestion noti5ies the importance o5 the study to identi5y the impact o5 reality

shows on the society.

Some o5 the important studies reported on reality shows are as under. Reality

television pro!rammin! has 'een around since the 5irst 'roadcast o5 )andid )amera

in the late 7(@$:s. It has not 'een until recently that these types o5 shows have !ained

immense popularity. The de'ut o5 "urvivor in *$$$ has 'een credited with 'e!innin!

the in5iltration o5 reality pro!rammin! in the current television landscape 1Rowen,

*$$$3. The majority o5 reality television pro!rammin! is !eared towards the

individuals under twenty 5ive years old 1;rank, *$$)3. ;rank 1*$$)3 su!!ests that

youn!er viewers are drawn to these shows 'ecause they depict characters and

situations that are relevant to their everyday lives. Aa'i et al. 1*$$)3 5ound that

re!ular viewers watched 'ecause they 5ound it entertainin!, 5or the enjoyment o5

watchin! anotherBs li5e, and the sel5 awareness they receive 5rom these pro!rams.

asual viewers watched 'ecause they were 'ored, or 'ecause they enjoyed watchin!

anotherBs li5e. o!nitive and emotional predictors o5 reality TV were e8amined 'y

Aa'i, Stitt, Cal5ord, and ;innerty 1*$$D3. Aa'i et al. 1*$$D3 also determined that

perceived reality was not related to enjoyment 5rom viewin! reality TV pro!rammin!.

They 5ound that various dimensions o5 perceived reality were related, 'ut not as a

whole. -undy and others 1*$773 e8plores colle!e students: consumption patternsa'out reality television and their perceptions reveals that the participants perceive a


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social sti!ma associated with watchin! reality television, they continue to watch

'ecause o5 the perceived escapism and social a55iliation.

(bjecti)es

The main o'jectives o5 the study are to #

Identi5y the various types o5 television pro!rammes watched 'y the

respondents

0nderstand the popularity o5 various reality shows and

Study the impact o5 reality shows on society.

ethodology

The research is important to arouse awareness amon! people especially amon!

youth and women as they are the most vulnera'le !roup. The youth have to

understand that their o'session towards reality shows can 'rin! disaster 5or them

instead o5 'rin!in! 5ame to their li5e. Moreover, this research will 'rin! out some

une8pected and serious 5act o5 reality shows which will make people reali=e the true

meanin! o5 reality show and make them concerned a'out the issue.


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Results and !iscussion

%able *' Gender of the Respondents

Se+ Respondents ,er cent

Male 6* 6*.$

;emale @F @F.$

Total 7$$ 7$$.$

%able ' Age of the Respondents

Age .in years/ Respondents ,er cent

0nder 7F 76 76.$

7F")( %) %).$

@$"D$ 7* 7*.$

Total 7$$ 7$$.$

Ta'le 7 shows that 6* are male respondents and @F are 5emale respondents

covered in the study. Majority o5 the respondents covered are in the a!e !roup

'etween 7F and )( years o5 a!e, 76.$ per cent o5 respondents are under 7F years and

the rest 7*.$ per cent 'elon!s to a!e !roup o5 @$"D$ years 1Ta'le *3.

%able 0' (ccupation of the Respondents

(ccupation Respondents ,er cent

Research Scholar *6 *6.$

Couse Maker *6 *6.$

Teachin! ;aculty *6 *6.$

Student *6 *6.$

Total 7$$ 7$$.$

>mon! the respondents covered, type o5 occupation involved 'y the

respondents 'elon!s to the cate!ory o5 research scholars, house maker, teachin!

5aculty and students. Each o5 these cate!ories represents one 5ourth i.e. *6.$ per cent

o5 research scholars, house makers, teachin! 5aculty, and students.

%able 1' 2ours Spent on 3atching %ele)ision"

2ours Respondents ,ercent

-ess than * hours 7F 7F.$

*") hours @F @F.$

@"6 hours 76 76.$


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More than 6 hours 7( 7(.$

Total 7$$ 7$$.$

>ccordin! to the a'ove ta'le @, less than hal5 o5 the respondents 5ound to

watch television 'etween two and three hours 1@F per cent3. 7F.$ per cent watch

television less than two hours, 76.$ per cent watch television 5or @"6 hours and 7(.$

per cent mem'ers watch television 5or more than 6 hours per day.

%able 4' %ype of %ele)ision programmes )iewed

%ypes of programmes 5es 6o %otal

AewsG+ocumentary 6D @@ 7$$

Sports @( 67 7$$

TV +rama @7 6( 7$$

TV omedy @) 6% 7$$

Movie @D 6@ 7$$

Soap Opera D* )F 7$$

Talk Show ** %F 7$$

The di55erent pro!rammes 'roadcasted in the+oordarshan1Indian television3

and amon! them D* per cent pre5er to watch pro!rammes i.e. soap opera and then

5ollowed 'y AewsG+ocumentary 16D per cent3, sports 1@( per cent3, movies 1@D per

cent3, omedy 1@) per cent3 and dramas 1@7 per cent3. Cowever, only ** per cent o5

respondents indicate that they pre5er to watch talk Shows.

The reality shows 'roadcasted in the various channels o5+oordarshanhave

'een identi5ied and ten reality shows have 'een identi5ied and asked the opinion o5

respondents to know their popularity 1Ta'le D3. Out o5 the 7$$ respondents covered in

the study, only F$ have indicated to watch reality shows.

%able 7' Rating of most watched Reality Shows .689:/

Reality Shows

Very ,oor

.*/

,oor

./

Good

.0/

Very Good

.1/

;+cellent

.4/ ean

Voice o5 India 6 ) 77 1: *7 ).FD*6

Roadies * 77 7( 7 ** ).DF%6

+us 2a +um ) 76 7) *@ *6 ).DD

+ance India +ance % D 76 )* *$ ).D6

Indian Idol F 6 7% *F ** ).D)%6

+ada!iri @ 7$ 7D *D *) ).D)%6

Aach aliye @ 7$ )$ 7@ ** ).6omedy ircus F @ *F ** 7F ).@%6


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'ig 'oss ( 6 *$ 00 7) ).@)%6

Emotional

>thyachar 6 F 7% *) *% 7.DF%6

The television viewers have rated the ten selected reality show o5 Cindi channels.

Only F$ per cent out o5 amon! 7$$ samples respondents watch reality shows, the

ratin! o5 reality show is e8plained 'elow accordin! to the a'ove ta'le D.

(ach 'aliyeis rated 'y )$.$ per cent o5 respondents as !ood, 7@.$ per cent says

Very /ood and ** per cent indicated e8cellent. *F per cent have rated )omedy )ircus

as !ood and 7F per cent e8cellent. Cowever &oice of .ndiais rated 'y @$.$ per cent o5

respondents as !ood. >s per the mean value calculated reveals that, the top 5ive reality

shows watched most are &oice of .ndia,#oadies,+us Ka +um,+ance .ndia +ance

and.ndian .dol.


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%able


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Conclusion

The reality show like J'ig 'oss:, or an adventurous reality television show

like JRoadies:, the one common 5actor 'etween every reality show is the 5act that it

a55ects and in5luences on society. In5luence can 'e 'oth positive and ne!ative. In a

reality show like#oadies, there is adventure and e8citement on nearly every aspect o5

the show 'ecause it has travel, adventure, drama, touch o5 voyeurism, with the

ordinary man. This 'rin!s in an ed!e to the show 'ecause o5 the varied and

sometimes, creepy adventures the contestants e8perience in the show. Viewers do not

necessarily read the disclaimer or notice that comes 'e5ore the show. Aor in India do

you have a concept o5 ratin! TV shows as JH/"7): or J>: or J0:. This makes it

incredi'ly sensitive 5or weak hearted, kids K women:s to view this show. I5 they do,

what is the !uarantee that they are not !oin! to try stunts at homeL This is why the TV

shows have to 'e viewed with discretion and i5 weak hearted, kids and women:s

watch a show like this, then they have to 'e properly e8plained as to how these stunts

simply cannot 'e tried out anywhere 'y them and this e8planation mi!ht have to 'e

repeated several times 'y an adult.

Sure, viewers have reached another level o5 smartness these days This will

allow them to reali=e that reality shows mean there are mostly aspects that are real in

nature. They understand and di55erentiate 'etween reality and non"reality 'ased TV

pro!rammers. ut truth 'e told, viewers do not always see reason and this is why the

'e!innin! o5 a ne!ative in5luence o5 TV shows happen.

Reality show like'ig 'osswas seen to 'e e8ceedin! TRH ratin!s which are

why they roped in the i! to represent i! *"the se?uel o5 'ig 'oss/ 'ig 'oss*.

hildren, adults and women watch it all the same. There is intri!ue in watchin!

people lead their normal lives in the vicinity o5 an enclosure over a period o5 time

which 'rin!s to li!ht emotions and drama and one would wonder whether this has a

positive, ne!ative or any in5luence at all on society. It has sometimes, a neutral e55ect

on society 'ecause o5ten, there is no si!ni5icant impact that is had on children 'y

viewin! a normal kind o5 TV show like'ig 'oss'ut the 5act that they portray drama

and emotions runnin! wild at times !ives ideas and this leans towards ne!ative

in5luence.


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References

;rank, . 1*$$), uly %3. heck out why youn! viewers like reality pro!rammin!.

roadcastin! K a'le, 7)), 7F

Ci!ht, . 1*$$73. +e'atin! reality"TV. ontinuum# ournal o5 Media and ultural

Studies, 761)3, *((N)(6.

Aa'i, R.-. 1*$$%3. +eterminin! dimensions o5 reality# > concept mappin! o5

the reality TV landscape.*ournal of 'roadcasting lectronic $edia,67, )%7)($.

Aa'i, R.-. and Others 1*$$)3. Reality 'ased television pro!rammin! and the

psycholo!y o5 its appeal.$edia %sychology,6.

Reality'ased television pro!rammin! and the psycholo!y o5 its appeal.

$edia %sychology, 6, )$)))$.

Aa'i, R.-., Stitt, .R., Cal5ord, ., K ;innerty, 2.-. 1*$$D3.

Emotional and co!nitive predictors o5 the enjoyment o5 reality'ased and 5ictional

television pro!rammin!# >n ela'oration o5 the uses and !rati5ications perspective.

$edia %sychology,F, @*7@@%

Rowen, . 1*$$$3. Cistory o5 reality TV. Retrieved on anuary 6, *$77,

5rom http#GGwww.in5oplease.comGspotGrealitytv7.html

Impact of Reality Show (FINAL)

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