Demand Analysis of Music Reality Show

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Consumer Behavior Consumer Behavior

Demand Analysis Of A Music Reality Show

(Indian Idol)



Objectives

To study the demand for reality shows

Analyze the demand for Indian Idol as it laid the

benchmark in music reality shows

Justify the change in demand for Indian Idol over the last three seasons

Suggest some changes that can be made to stimulate the demand for Indian Idol in the next season



Importance Of Demand Analysis To Tv

Demand analysis helps in understanding tastes and preferences of consumers

It is a tool that helps take decisions on what factors need to be changed as per consumer

demand It is a method of

comparing performances with competitors



H istory Of Indian Television 1970·s Doordarshan the only

entertainer for 2 decades 1990·s Zee TV, Star TV and

many more foreign channels entered India via Satellite

Mid 1990·s Daily soaps like

´Taraµ, ́ Shantiµ and ´Swabhimaanµ ruled

Y2K ´Kyunki Saas Bhi Kabhi Bahu Thiµ and ´Kahani Ghar Ghar Kiµ created history giving a new dimension to Indian television

And since then daily soaps ruled the small screen

TILL«««..



Reality Shows Emerge«..

Daily soaps reached a

saturation point

Reality shows started

gaining importance Presence was felt

Shows such as ´ V-Pop

starsµ, ´Mtv Roadiesµ

and ´Mtv Bakraµ swung

the youth but couldn·t

attract the masses



Indian Idol Sets The Bar H igh

2004 ´INDIAN IDOLµ a

reality show that draws the

masses

The entire nation is driven by the Indian Idol Fever

Capturing all Age groups

and Income levels as never

before

Indian Idol sets the bar

really really high!!!!



Research Methodology

Research Design: Exploratory and Descriptive

Primary Data : Consumer Survey

Secondary Data : Websites, Magazines

Data Analysis Method: Mean, Weighted Mean

and correlation



Reality Shows Swing The Nation

0%

10%

20%

30%

40%

50%

60%70%

<1hr 1-2hrs 2-3hrs 3-4hrs

Television Programs are viewed by all age groups

and income levels

Nearly 65% people watch about 2-3hrs of television

per day

Reality shows are more

preferred as compared to daily soaps, news, sports

and talk shows 0%

5%

10%

15%20%

25%

30%

35%

40%

news sports daily

soaps

reality

shows

talk shows



Survey Says«.

Reality Shows motivate

the youth

Encourage young talent

Act as a ´Stepping Stoneµ towards success

H unt talent even from

villages

Create anxiety of what is

going to happen next



Indian Idol Then And Now

2nd week 4th week 8th week 16th week

Demand for Indian Idol 1

TRPs

Ist season 2nd Season 3rd Season

Demand for Indian Idol Season Wise

Demand for Reality Music Shows Now

3.8

4

4.2

4.4

4.6

4.8

5

Sa Re Ga Ma Hero Honda Indian Idol Voice of India



Survey Shows«.

0%

10%

20%30%

40%

50%

60%

only judges only public 50%judges 50%public

People are disappointed with the judging pattern of

Indian Idol



Reasons For The Declining Demand

Availability of

substitutes ( H ero H onda

Sa Re Ga Ma Pa

Challenge, Voice Of India)

Reduced Marketing

Lack of innovative

changes in new seasons

Constant comparison

with competitors



Reasons For The Declining Demand

Changing preferences

of consumers as they want to see more ´dramaµ

People wonder if it is a ´talent hunt or a music stuntµ Disappointing judging pattern (voting system)

A possibility of being biased as only male contestants have been winning in all the seasons

Talent Talent H unt or Music Stunt?



Indian Idol TRPs Can Be Increased If..

Voting system is changed Celebrity Judges are asked

to rate the contestants

More training sessions are shown

Let top 10 contestants

perform at public places

to increase popularity



T hank you

Maulik shah 84

Demand Analysis of Music Reality Show

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