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Impact of Internet Marketing

Internet marketing becomes an important business strategy that communicates and convinces customers for making favoring decisions. According to a study of analysts like Gartner, consumers are extensively using social media and mobile internet for performing basic product and price research which have direct impact on their final decisions. In this high-tech era, it is the most effective and affordable way of personalized communication and establish healthy relations with customers.

Digital Marketing__________________________________________________________________

The current economic conditions heated up the marketplace with tough competition and businesses are struggling hard to sustain their market values. Internet marketing is a proven powerful business tool that attracts target customers through search engine marketing (SEM), email campaigns etc. With the increasing popularity of internet marketing business enterprises are hiring Internet marketing experts, who advises and collaborates to manage online marketing challenges and issues. Some of the potential benefits of internet marketing are as follows:

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ConvenienceInternet marketing provides excellent service convenience by freeing you from the worries of store opening hours or overtime payments for staff. It’s simple and interrupted 24x7 services bring great convenience for customers. The online platform allows customers to browse online stores or portals without any constraint of time and location. Customers can place their orders as per their convenience.

Extensive approach Marketing on the Internet is an innovative concept which is fascinating both the businesses and customers. There are no barriers and boundaries, businesses can provide their services or products across the globe without setting up local outlets and extend their targeted customers. The online network covers every corner of the world and allows using local services to ensure that the offered products and services are suitable for local market and following the local business regulations.

Cost effectivenessOnline costs of products and services are relatively less than their retail prices. Customers don’t need to bother about the recurring costs of property maintenance and rental whereas retail suppliers don’t need to purchase the stock for display. The total inventory costs are less.

PersonalizationInternet marketing establishes personalized relations and communication with customers by generating a report of their preferences and purchasing history. It monitors and tracks the web pages and product details that make aware of prospects visit, target offers and interest of customers. It provides detailed information for strategic cross selling campaigns to amplify the sales value.

RelationshipsInternet marketing is the significantly means to develop healthy relationships with customers and increasing their retention levels. Once a customer has bought a product from an online store, you can start communicating with him/her by sending a follow-up email to confirm the transaction and showing the gratitude. The constant emailing for special or personalized offers helps to build up the relationship. Customers can be invited to submit product reviews on the website that create a sense of community.

Social advantages Internet marketing brings key advantages of the growing social media. According to an article published on the Harvard Business School Executive Education website an active social network group of consumers has generated increased sales of around 5 percent. This article highlighted a strong correlation between social networking and online revenue growth.

WebVriksha is the leading Internet marketing agency in Mumbai offering customized marketing solutions which have been developed by well experienced and skilled professionals. Excellence and customer satisfaction are the foremost priorities of our business that mark distinction to our portfolio.

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