IMMERSION RH10 RV40 EMEA Jan25-11.ppt€¦ · Every GE LED system is: • Backed by the expertise...

1 /Immersion™ RH10 Series /

10/3/2011

GE Lighting

LED Refrigerated Display Lighting

January 20, 2011

GE Pedigree


10/3/2011

1. Nagykanizsa

2. Budapest Machinery

3. Budapest Lighting

4. Hajduböszörmény

5. Vác

6. Kisvárda

7. Zalaegerszeg

8. Madrid-Getafe, Spain

GE Lighting in EMEA

5

71

8

2,3 465

8 plants in7 cities


10/3/2011

GE Lighting in EMEA

Presence in 42 countries

6000+ lamp types

L&I EMEA Headquarters in Budapest

Global Technology Center in Budapest

8 000+ employees

Albania

Austria

Bahrain*

Iraq*

Jordan*

Kuwait*

Lebanon*

Oman*

Pakistan*

Quatar*

UAE*

Yemen*

Bosnia and Herzegovina

Bulgaria

Croatia

Czech Republic

Denmark

Estoni**

Latvia**

Lithuania**

Finland

France & Benelux

Germany

Greece

Hungary

Ireland

Italy

Montenegro

Norway

Poland

Portugal

Romania

Saudi Arabia

Slovakia

Slovenia

South Africa

Spain

Sweden

Switzerland

Turkey

Ukraine

United Kingdom

*office in Dubai

**office in Warszawa


10/3/2011

Our LED Strategy

Systems Integration

Light Engines& Drivers

Design & Application Engineering

A Global Leader in LED Systems

Quality &Reliability


10/3/2011

Global LED systems leader

Invented first visible LED (‘62)

10+ years: traffic, signage, architectural & retail

Largest installed base of white LED systems

• 1,000,000+ LED refrigerated lightbars

• 5 million+ LED signal modules

• 4 million+ metres Tetra® LED signage & architectural


10/3/2011

All LED Systems are Not the SameGE sets the standard for quality & reliability

Every GE LED system is:

• Backed by the expertise of our 100-plus years in the lighting industry

• Designed using Six Sigma methodology for quality

• Tested at the LED, sub-system & complete system level in our in-house & independent labs around the world

• Uses performance claims supported by stringent, comprehensive testing, rather than rely solely on data from the LED supplier

• Comes with a product life rating that recognizes acceptable light output for its intended application

Make sure you are not comparing apples to oranges and choose an LED solution with proven performance you can trust!

135

100

8 9

8

75

0

20

40

60

80

100

120

140

160

LED Lab Commercially

Available LED

Thermal

derating

Optical efficiency Driver efficiency Delivered lpw

Lu

me

n p

er

Wa

tt

What is the Rating ?

(6500K, 70 CRI)

LPW 130-150

LPW 90-100

8-10% loss

10-15% Loss

10-15% Loss

System LPW

System De-rating RTY ~ 25%

End user perspective: Where have all the lumens gone?


10/3/2011

Recognized for quality leadership

‘A major advance in colour stability’


10/3/2011

GE Ecomagination Commitments

1. Grow revenues to $25B

2. Double R&D to $1.5B

3. Reduce greenhouse gas

4. Reduce water use by 20%

5. Inform public


10/3/2011

Shoppers prefer LED lightingIndependent research by the Lighting Research Center

Appearance

Energy

Maintenance

Environment


10/3/2011

Refrigerated Display Lighting GE breakthrough

• Enhances focus on core competency – refrigerated

cases

• >1,000,000 light bars installed to date - Reliability and

Quality

• 4th generation of product evolution since 2006 –

leading edge technology, seasoned supply chain

• Now offering the full LED solution: vertical and

horizontal Display lighting

Benefits To End user Best-in-class list of global adopters

RH10 Series


10/3/2011

Target Applications• Horizontal refrigerated cases

Product Overview• Available in multiple lightbar types (canopy, undershelf), color temperatures(3000K, 4000K & 5100K) , and lengths (36”, 48”)

• Up to 80% energy efficient than T5HO fluorescent

• Significantly reduces maintenance costs versus fluorescent

• Environmentally responsible

New Immersion RH10 seriesAchieve your best case scenario


10/3/2011

Key customer needsSetting industry trends

Whichever is most important to you…

Increased energy savings

Reduced maintenance costs

Greater visual appeal

Environmentally responsible

…The Immersion RH10 LED System meets those needs

Energy

Maintenance

Appearance

Environment


10/3/2011

Multiple color temperaturesNew warm colors available

Merchandisers are able to create the right look for their store with the availability of three different color temperatures:

5100K4000K3000K

Energy

Maintenance

Appearance

Environment


10/3/2011

Greater visual appealFocus light on food packaging

Energy

Maintenance

Appearance

Environment

• Delivers bright uniform light

• Adjustable clips allow for easy rotation of the fixture to angle light onto the food packaging

• Optimizes visual appearance to create a more attractive selling environment


10/3/2011

Complete systemOptimize the look of your case

• Unique solution for both canopy & undershelf applications

• Pair together to create a complete LED system solution

• Efficiently direct the light onto the shelves

Energy

Maintenance

Appearance

Environment


10/3/2011

Energy savingsSubstantially lower energy consumption

Energy

Maintenance

Appearance

Environment


10/3/2011

Slash Energy CostsReplaces less efficient fluorescent

*Comparing one 48” linear fluorescent (32W T8) with one 48” undershelf or two 48” canopy light bars

** US Energy rate

*** Based on 100,000 undershelf & 20,000 canopy light bars

Immersion RH10 Energy Savings Calculator

UNDERSHELF CANOPY

Energy savings* (Watts/Light Bar) 21 36

Hours (18 x 365) 6570 6570

Total KwH 137.97 236.52

Energy costs (KwH) ** $0.11 $0.11

Energy Savings / Light Bar/ Year $15.18 $26.02

Energy Savings/ Light Bar/ 5 Years $75.88 $130.09

$$ Savings, 5 years*** $7,588,000 $2,601,000


10/3/2011

Reduced maintenance costsLong life with fewer lamp burnouts

Fewer maintenance calls, less material waste

Energy

Maintenance

Appearance

Environment


10/3/2011

Ease of installation and maintenanceMultiple bracket options to fit your case

Energy

Maintenance

Appearance

Environment

“U” Bracket Undershelf

“L” Bracket Canopy

Additional bracket designs developed on demand…


10/3/2011

Product reliabilityBacked with a reputation that is unsurpassed in the industry

• Tested using GE Six Sigma quality standards

• Long rated life of 50,000 hours—backed by a 5-year limited warranty

• Robust design eliminates fragile glass tubes used in fluorescent

• UL & CE approved with Class II power supply, RoHS certified, NSF compliant, IP 54 rated

Energy

Maintenance

Appearance

Environment


10/3/2011

Environmentally responsibleReduces hazardous waste

• Immersion RH10 is a product of ecomaginationSM

• Uses less energy than fluorescent

• No UV or infrared

• Contains no lead, mercury or glass

• Long lasting design means less material waste

Environment

Energy

Maintenance

Appearance


10/3/2011

IMMERSION LED Display Lighting

Your best case scenario

TM

RV40 Series


10/3/2011

Target Applications• Vertical reach-in & walk-in refrigerated cases

Product Overview• Available in multiple color temperatures(3500K, 4000K & 5000K)

• Will be available in multiple lengths(30”, 36”, 60” & 70”)

• Energy efficient – up to 85% energy savings

• Significantly reduces maintenance costs

• Environmentally responsible

Immersion™ LED Refrigerated Display LightingRV40 Series


10/3/2011

Evolution of GE Lighting Solutions LED RV Series – 60” 5000K example

20082004 2006

Light level @ 6” 750 lux 900 lux 1150 lux 1050 lux

on shelf

Watts/door 60 watts 41 watts 29 watts 16 watts

Lux/watt 12.5 22 40 65

Payback < 5 years < 4 years < 3 years < 2 years

Less energy, lower cost, faster payback

2011

*Expected results

- 45%

+ 60%


10/3/2011

• 60” 5000K: available now

• 60” 4000K: end Q1

• 70” 5000K & 4000K: end Q1

• 30” 5000K & 4000K: early Q2

• 36” 5000K & 4000K: early Q2

RV40 Product Roadmap 2011Several sizes & colour temp


10/3/2011

LED RDL: improved product visibilitySignificant glare reduction

The patent-pending design eliminates distracting glare by hiding the view of the light source, enabling the consumer to better see the merchandise inside the case and so… increase sales

Fluorescent Lighting LED Lighting

GE LED Lighting solution efficiently directs the light on the shelves, eliminating wasteful glares that spill out onto the floor and refract off the case doors

Glare light


10/3/2011

500

700

900

1100

1300

1500

1700

1900

2100

Left Mullion Central Viewing Area Right Mullion

Typical Reach-in Door

Illuminance (lux)

IMMERSION

FLU

LED RDL: brighter, more uniform lookDistributes light more evenly

Immersion RV40 LED Refrigerated Display Lighting uniformly delivers an average of 1040 lux* to the shelf.

Eliminates the contrast between the overexposed packaging near the mullion and the dark packaging in the center.

Based on:6 inch throw

Typical retail ambient light conditions

Average of multiple measurements

* 60” lightbars, 5000K CCT

Appearance

Energy

Maintenance

Environment


10/3/2011

Brighter, more uniform light distribution

Immersion RV40 LED Refrigerated Display Lighting uniformly delivers an average of 1040 lux* to the shelf.

Eliminates the contrast between the overexposed product near the mullion and the dark product in the center.

Appearance

Energy

Maintenance

Environment

* 60” lightbars, 5000K CCT

4” throw 6” throw

Gen 2 through Gen 4 at 6” Throw

Gen 3

22 LEDs

29W

Gen 4

7 LEDs

16W

Gen 2

32 LEDs

43W

Maintaining uniformity with less watts


10/3/2011

Direct energy savings (60”)Substantially lowers operating costs

Appearance

Energy

Maintenance

Environment

520

360

800

100

200

300

400

500

600

Lig

hti

ng

Wa

tta

ge

T12HO T8 Immersion

Up to 85% reduction

Immersion LED(RV40 series 5000K)

Lighting System Wattage

5-door case example (60” lightbars)


10/3/2011

200

126

440

280

0

100

200

300

400

500

600

700

T12HO T8

Wa

tts S

av

ed

Indirect Savings (Compressor)*

Direct Savings (Lighting)

Total energy savings (60”)Additional indirect savings from reduced heat in the case

*Compressor savings are dependent on case temperature and design.

Appearance

Energy

Maintenance

Environment

Immersion Wattage Saving

5-door case example (60” lightbars)


10/3/2011

Reduced maintenance costs Long life in cold temperatures with fewer lamp burnouts

Appearance

Energy

Maintenance

Environment

50,000

20,000

12,000

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

Lif

e (H

ou

rs)

Immersion T8 T12HO

Up to 4x longer life

Immersion LED(RV40 series)

Life Comparison

Fewer maintenance calls, less material waste & long lasting uniformity


10/3/2011

Product reliabilityBacked with a reputation that is unsurpassed in the industry

• Designed & tested using GE Six Sigma quality standards

• Proven expertise through installation of over 1,000,000 LED light fixtures worldwide with a return rate of less than 0.045%*

• Long performance life of up to 50,000 hours—backed by a 5-year limited warranty

• Robust design eliminates fragile glass tubes used in fluorescent

• UL & CE approved, Class II power supply, RoHS, NSF compliant, IP54 rated

*Based on warranty return rate through October 2010

Appearance

Energy

Maintenance

Environment


10/3/2011

Environmentally responsibleHelps retailers achieve sustainability goals

• Immersion RV40 is a product of ecomaginationSM

• Efficiently uses less energy than FLU

• No UV or infrared

• Contains no lead, mercury or glass

• Long lasting design means less material disposal

Appearance

Energy

Maintenance

Environment


10/3/2011

IMMERSION™ LED Display Lighting

Clearly a better choice!™

IMMERSION RH10 RV40 EMEA Jan25-11.ppt€¦ · Every GE LED system is: • Backed by the expertise...

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Transcript of IMMERSION RH10 RV40 EMEA Jan25-11.ppt€¦ · Every GE LED system is: • Backed by the expertise...