IMIINTERNATIONAL�MEDIA��INSIGHT

The IMI mission is to offer brands and retail business enterprises a complete communication consultancy service B2B and B to C.

WHO�WE�ARE WHAT�WE�DO

IMI offers complete, up-to-the-minute coverage, utilizing its expertise developed in over 25 years’ experience in international advertising, its consolidated relationships with leading publishers and media companies all over the world, and its local consultants, experts in both communications and marketing.

IMI guarantees strategic benefits for its business partners, through its comprehensive knowledge of the available media channels, and a careful analysis of communications targets and objectives.

IMI operates in communications on all international markets, from B2B to B2C. With IMI, no communications channels are overlooked.

IMI constantly monitors communications trends and consumer behaviour on the market. This ongoing assessment gives its business partners the assurance that their investments are correctly tailored to contemporary market demands, optimized for the expectations of today’s travellers.

The ongoing development of new media channels and means of communications, such as digital magazines and guerilla marketing, makes it increasingly important to keep up with the changes sweeping through the sector. IMI provides continuous updates for its business partners regarding all the innovative media solutions appearing on the market, and their performance with regard to traditional media.

THE�OBJECTIVE�

IS�TO�PROVIDE

Tailor Made

SERVICE

THE�MISSION

CINEMA

• Terrestial• Digital• Satellite• Web

TV

• Social Media• Portals• Search Engines• Websites • Tablets• Smartphones• Text Messages

WEB�&�MOBILE

• Weekly• Monthly• Two-Monthly• Six-Monthly• Yearly• Trade fairs• Catalogues• Specialist &

general interest

NEWSPAPER�&�MAGAZINE

RADIO

1

• Guerrilla Marketing

• Trade fairs• Conventions in

Hotels

EVENTS

• Static• Dynamic• Domination• Airports

OUTDOOR

SELECTED�MEDIA�FOR�ALL�REQUIREMENTS

Reaching out to the desired audience. We ensure optimum results by means of our existing contacts with local consultants.Pre-Travel, enroute at destination and post-travel.

ROUND-TRIP�COMMUNICATION

BRIEF

RESULTS

REPORTINGEDITO

RIA

L SU

PPO

RT

MEDIA DEVELOPM

ENTC

LIENT /A

GENCY

MED

IA B

UY

NG

& PLANNING

CUSTOMER

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3

4

5

The client is always at the focus of our operational procedures, and is kept informed at every step, from the initial brief to the final result.

Pianificazione Pubblicitaria e Branding Positioning

ADVERTISING�PLANNING�AND�BRAND�POSITIONING

During this phase, IMI gathers all the information from the client necessary to develop the marketing strategy.

Analysis of communications objectives, assessment of media with respect to the target market, compilation of one or more media scenarios for the target countries, analysis of advertising markets, comparison with the client’s reference target, assessment of the media plan in terms of investment and in relation to the plans of competitors in the respective nations.Presentation of the definitive media plan to the client or agency.

Through its privileged relationships with the most important media publishing companies all over the world, IMI’s objective is not limited to just optimizing costs, but also includes obtaining the best possible positioning for the campaign, and attaining appropriate editorial support, reflecting the communications objectives and the media channels included in the plan.

IMI offers a complete service that includes the despatch of advertising materials to publishers, checking that standards of quality and positioning correspond to the agreements made at the moment of booking, and requesting the voucher materials (printed copies, screenshots, photographic documentation etc.)

IMI also offers a centralized invoicing service, so that the client has to deal with just one currency.

After an initial planning phase, a meeting with the Client / Agency can be scheduled to examine results and, if necessary, to recalibrate the media communications plan in order to attain the desired results.

CLIENT�/�AGENCY�BRIEFING

MEDIA�DEVELOPMENT/�PLANNING

MEDIA�BUYING�/�EDITORIAL�SUPPORT

REPORTING RESULTS

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MEDIA�COMMUNICATION�UNIT�STEPS

IMIINTERNATIONAL�MEDIA��INSIGHT

INTERNATIONAL MEDIA INSIGHTinfo@imediainsight.net

Office + 39.02.84212722

Via Pietrasanta, 14, Milano, Italywww.imediainsight.net