iMCR: The Next-Generation Master Control Environment · MediaDeck will store all clips and...
Transcript of iMCR: The Next-Generation Master Control Environment · MediaDeck will store all clips and...
©2014 Harmonic Inc. All rights reserved worldwide. 1
iMCR: The Next-Generation Master Control Environment
Hertz da Silva
©2014 Harmonic Inc. All rights reserved worldwide. 2
Agenda
Evolução da “Sala” do Controle Master
– Introdução do iMCR (Integrated Master Control Room)
– Benefícios do iMCR
iMCR: Caso
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Evolução da “Sala” do Controle Mestre
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Master Control 1.0 (No início...)
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Master Control 2.0 (…atualmente!)
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Master Control 2.0
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Why iMCR?
CIAB/ICP
Reduced costs Simplified
infrastructure Lower operating
expense
IMCR
All of the above, plus…
Increased flexibility
More efficient workflows
Simplified ability to unlock new
revenue streams
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Master Control 3.0 (Uma necessidade!)
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Enablers of iMCR
Video Playout
Graphics/ Branding
Switching/ DVE
Transmission Automation
ICP
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Integrated Channel Playout (ICP)
Channel-in-a-Box (CIAB)
Integrated Channel Playout
Video Playout
Graphics/ Branding
Switching/ DVE
Transmission Automation
ICP
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• Everything listed above
• Delivered in a single box
• All functions tightly integrated
• Single-vendor solution
• Software based
• Self-contained Automation system
• May require multiple hardware boxes,
depending on scale
Benefits of Integrated Channel Playout
Integrated Channel Playout (ICP)
Channel-in-a-Box (CIAB)
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ICP/CIAB Challenges
Loss of operational
flexibility
Graphics capabilities limited
by power of the box
Forced into “lowest common
denominator” decision
Loss of familiar
control interfaces
ICP control surfaces
can be inflexible
Workflow paradigm is
status quo
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Does ICP = iMCR?
ICP is the starting point
Video Playout
Graphics/ Branding
Switching/ DVE
Transmission Automation
ICP
WORKFLOW
WORKFLOW W
OR
KF
LO
W
WO
RK
FL
OW
Achieve operational flexibility
Ability to integrate third-party
graphics
Enable basic production
capabilities
Provide for flexible control
options
Graphics Integration
Operational Flexibility
Production Capabilities
Flexible Control
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Does ICP = iMCR?
= Video Playout
Graphics/ Branding
Switching/ DVE
Transmission Automation
ICP
WORKFLOW
WORKFLOW W
OR
KF
LO
W
WO
RK
FL
OW
Graphics Integration
Operational Flexibility
Production Capabilities
Flexible Control
iMCR
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iMCR—A Fresh Approach to Traditional MCR
Integrate functionality
at your own pace
Best of breed vs. ICP
Add production capabilities
Dynamically switch between
operational modes
Scheduled programming, studio
cut-ins, sports breaks, etc.
Unlock new
revenue opportunities
Graphic avails, sponsored
billboards, branded commercials
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iMCR — Flexible Implementation
Use ChannelPort just like any other playout channel
4 channels in 1 RU, ICP-ready START SIMPLE
Apply software license keys to add codecs, graphic, etc.
Pay as you grow: integrate functions at your own pace ADD FEATURES
Join two ChannelPort channels for “Enhanced Channel”
Supports 2x DVE, key and fill
CREATE ADVANCED
CHANNELS
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Add Production Capabilities
Touchscreen interface to control
video, graphics, and audio elements.
Flexible, user-defined, on-air control
Switch between live sources and clips
DVE moves and squeezebacks
Independent control of multiple
graphic layers
Trigger complex sequences of events
from a single button
Simplify repetitive tasks and complex
workflows with macros
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Dynamically Switch Between Operational Modes
Traditional hardware panels lock you
into one mode of operation
Touchscreen interfaces provide the
ability to reconfigure to a different
mode in seconds
One-touch triggers of complex macros
can simplify operations
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Unlock New Revenue Opportunities
Squeezeback Ads
– Advertising without leaving
the content
Targeted Ads
– Regionalize/localize ads
Sponsored Billboards
– In-program avails
– With or without VO
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Creating an iMCR with Harmonic
Polaris Live Manual device control application for
integrated master control operations
Polaris Play Automation for Integrated
Channel Playout (4+ channels)
Spectrum
MediaDeck 7000 integrated media
server
Spectrum
ChannelPort integrated channel
playout
Spectrum
MediaPort 7000 ingest
Polaris Play CIAB automation
Polaris Live device control
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HD-SDI
Spectrum ChannelPort Integrated Channel Playout
GRAPHICS AUDIO MCS CAPTIONING EAS SCALE/CROSS
Ready for air output
Faster, cheaper &
simpler channel
deployment
Flexible licensing
to provide a range
of value
4 HD branded
channels in 1 RU
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CONFIGURATION
Polaris Live and Play for the Best Value
Solution
INGEST MEDIA PREP PLAYOUT
1x or 2x ChannelPort module and optionally
1x MediaPort module (total 2 modules)
in MediaDeck.
MediaDeck will store all clips and graphics.
MediaDeck is connected via Ethernet to 1
to 4 storage systems for clips, graphics and
audio sources.
Polaris Play is running, including Playlist
Control with Media Fetch to collect and
purge media based on the playlist(s).
Baseband ingest from camera or
satellite source with router control via
Polaris Play Ingest client.
Can also ingest based on a
BXF traffic list.
File-based ingest via off-the-shelf
FTP clients, auto import with Media Fetch,
NLEs with FTP send support.
If there is no traffic system at the customer
site, Polaris Play’s Scheduler application
[OPTIONAL] can be used to manually build
playlists that Polaris Play will use on air.
Ingested content can be reviewed,
trimmed and sub-clipped
with Polaris Play ingest client.
For live events, control is transferred to
Polaris Live.
When the live event is over, control is
handed back to Polaris Play. The schedule
resumes.
Air up to 4 individual schedules
simultaneously. Each can be uniquely
updated. BXF traffic supported.
Media Fetch manages assets as the
schedule changes.
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iMCR: Caso
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iMCR Use Case: Weekend Sports
The Challenge
– Juggling various sporting events
with different start/ending times
– Creating a unique high-quality
dynamic graphic look
– Opening up new sponsorship and
revenue opportunities
– Simplifying the on-air chain
All without having to hire a team or
build a production control room
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iMCR Use Case: Weekend Sports
Current State – Using production facilities to
manage the various feeds
• East Coast / West Coast
• Transitioning to and from national and local games
• Requires more staff and facilities to manage
• Minimal opportunity to open up new sponsorship opportunities
All without having to hire a team or build a production control room
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iMCR Use Case: Weekend Sports
iMCR Solution – Automate the new look with
ChannelPort
– Perform DVE moves live in ChannelPort (no editing)
– ChannelPort graphics and external graphics
– Simplify the on-air chain
• 76 racks to 20 racks 56 rack saving, 74% space saved
• 85 kW to 35 kW 50 kW savings, 240% more efficient
– Reduce headcount, create a high-quality look
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iMCR Summary
INVESTMENT PROTECTION
Go Hybrid and get the most
out of existing investments
UNLOCK NEW REVENUE
OPPORTUNITIES
Dynamic, localized advertising
LOWER EXPENSES
Integrate Production and Master
control functions into a unified
environment – the iMCR
REDUCE COMPLEXITY
Dynamically switch between
operational modes, execute complex
operations with one touch.
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Obrigado