your potential...

Imagine Your Potential… is a well respected,independent, personal brand

development consultancy.

We specialise in helping clientsachieve their full potential through unique bespoke programmes of personal impact,

reputation and brand management.

where your potential could take you...

clients include...

“As I have said, the first thing is to be honest with yourself.

You can never have an impact on society if you have not

changed yourself.”

Debbie SmithFounderImagine Your Potential...

Nelson Mandela

Impression Management, Personal Impact and Personal Branding is about what makes you unique. It relates to how people see you, what you project to others and their perception of you.

Your career and future depends on your ability to effectively communicate your ideas in a confident and compelling way.

Being in control of your own personal message about who you are and what makes you distinctive, is the key to your success.

Your personal brand identity (PBI) is about how you look, act and sound, its what you measure everything you do against – it is how you meet new people, handle colleagues, give presentations, run meetings, write reports; even how you dress. We help our clients understand how to maximise their unique attributes and characteristics to benefit, not only their own personal development, but the development of the company they run or work for.

“It’s not 'what you know' or 'who you know’

that counts it's 'who knows you' and

their perception ofhow well you perform”

Each of the different Imagine… services is delivered by a recognised specialist. Our services are tailored to our individual clients and we help businesses, company staff and individual executives become distinctive from the inside out.

MAXIMISING IMPACT

CAREER DISTINCTION

BUILDING YOUR BRAND

DEFINING YOUR MARKETABILITY

EMOTIONAL INTELLIGENCE & LEADERSHIP

PERSONAL PRESENCE & NETWORKING

Maximising ImpactIn most walks of business life, the ability to stand out from the crowd and have a positive impact on others is a fundamental ingredient for success.

the business potential if your staff were more memorable, perceptive and influential at sales presentations, client meetings, networking events and generally prospecting.

Maximum impact training & development is for leading edge people and organisations who realise that developing their staff is the surest path to greater effectiveness and profitability.

Through our training programmes and one-to-one coaching sessions staff are equipped with a range of

powerful tools and techniques to increase their personal impact.

Imagine

What is maximum impact training?

Maximum impact training will assist your staff to:

�become more proactive in building their career brand

�define their true marketability

�increase their emotional resilience

�create brilliant first impressions through development of their personal image

�motivate, persuade and inspire others

�build influential professional and personal networks

If you would like your staff to gain a competitive edge and increase their chances of success – they need to increase their personal impact.

Call Imagine Your Potential on 0845 0504817 or email us at info@imagineyourpotential.co.uk

maximisingimpact maximisingimpact

Your Impact Cycle

Career BrandDo you know where

you are going?

DefiningMarketability

Do you know how to

get there?

OnlineBrand Profile

What does yours say

about you?EmotionalIntelligence

How do you makepeople feel?

PersonalPresence

Do you standup and

stand out?

Networks

Does yours work for you?

MaximisingImpact

© copyright 2011 Imagine Your Potential...

As uncertainties with in the economy grow, more employees are turning to career or personal branding as a way to become more proactive in their own career development.

Career branding has become more popular because we have more opportunities to convey our values and expertise to others, such as blogs and social networks.

Employers at every level of an organisation are developing their brand to attract peers and employers.

What is your career brand?It's a combination of your reputation as a worker combined with a promise of your potential and impact on future employers. Building your career brand starts with you reviewing your past accomplishments and gaining strategically important new experiences.

At imagine… our highly experienced Personal Brand Coach will support you in the design and delivery of your individual brand management programme.

Your programme will explore:

Your Brand ReviewTo build your career brand you must first go through some self-discovery. You need to have a clear picture of who you are, where you're going and what you’re passionate about.

You will plan and focus on what you want your brand to stand for. You will create a powerful brand statement.

Your Personal Brand IdentityConsider what's special about you, your personal and professional accomplishments, your special skills and talents and how those relate to current market conditions. Your accomplishments are the foundation of your career brand.

Your Career Values, Needs and AnchorsYour values are the things you hold dear. Your values over time often change as a result of life changing situations… Career anchors enable you to recognise your preferences for certain aspects of work.

As part of your programme our career coach will take you through this process. The combination of these 2 activities will provide you with powerful information about yourself to help you make the right decisions to move forward in your career

CVOur aim is to get your CV onto the interview yes pile. We can help you by critiquing your CV, editing to create more impact or a total rewrite. If you're not getting invited to interview then call us on 0845 0504817

Your Online Brand ProfileBuilding your personal brand on line gives you a competitive advantage, it may in the future just be the qualifier. If you don't build your brand on line through either a blog, participation in social networks, or on your own website, not only can people not find you but you will have no way to portray your values and creativity. Your career brand may start with an impressive CV but needs to include a number of other tools.

Our social media expert can help you to develop some or all of the following services:

On line profile creation; have your twitter page/ LinkedIn profile/ Facebook page designed for you. Imagine the number of connections and introductions you could make, imagine the career opportunities these could lead to.

Social media strategy development. Have your social media roadmap created for you: get help in deciding which networks, apps, feeds will work for your brand/business. Imagine the expert reputation you will build…

Social media/online visibility maintenance. Have us 'tweet for you' and maintain a high level of visibility in order to gain leads and valuable contacts.

Social media optimisationIf you are going to do it, do it well! Profile reviews/ on line health check. Have a professional look over where you are at and ensure it is the best it can be.

Your personal website. One of the best ways to build and promote your career brand is by developing a professional website that show cases your key accomplishments. Imagine being able to lead prospective employers to you who are looking for someone with your qualification…

If you would like to take control of any aspect of your career brand then call Imagine Your Potential on 0845 0504817

buildingyourbrand buildingyourbrand

networkingdefiningmarketability

�Build your networking strategy round clear personal and business goals

�Analyses your network, identify your closest allies, your influencers, those who you perceive as 'experts' and those who you trust

�Become more organised with your networks

�Decide what type of networking events/mediums work best for you.

�Develop the skill of active listening and use of open questions

�Create an impressive elevator pitch with clarity and impact

�Evaluate the impact of your communication tools

For more information about any of our networking and communication programmes call us on 0845 0504817 or email us at

info@imagineyourpotential.co.uk

If you are running your own company or are new to business it's easy to be overwhelmed when you can't see the wood for the trees and when you are making business and life changing decisions.

At Imagine Your Potential... we help our clients to cut through the commercial confusion, focus on the immediate and formulate priorities with their overriding goals in mind.

Of course, many business owners are brilliant at the services they offer or the products they source or make, but struggle when it comes to actually promoting themselves, finding clients, building their business profile and developing their businesses.

Imagine Your Potential... works successfully with a diverse range of self employed and SME businesses.

We work alongside you to understand your frustrations and fears and provide a wide and expert range of practical, hands-on marketing, PR and promotional services.

We have clients that have needed to build awareness, increase their client base, gain more sales and/or promote themselves and their services to either new or currently identified client sectors.

“In business it is not 'what you know' or 'who you

know' that counts it’s 'who knows you' and

their perception of how well you perform”.

Connecting with the right people can really improve business prospects, but it is something that many people actively dread.

When not done effectively networking can be a real drain on resources, and when done properly networking can increase your public awareness, can extend the client portfolio and increase sales.

At Imagine... we help you and your team with their networking skills and open up a range of possibilities.

Our training programmes will help you:�Understand the art to networking

We help businesses and self employed executives identify their strengths, address their weaknesses and successfully push themselves out in to their marketplace. We identify the most cost effective marketing options, by carefully selecting the best marketing methods and we help you achieve the results you want and the successes your business needs.

Our clients achieve their full potential through honest evaluation, strategic business advice, hands-on assistance and innovative marketing.

Typical marketability roles include business and marketing plans and strategies, identifying new markets, personal profile building, preparing and distributing press releases and editorials, launching and relaunching products and services, event management, and direct and online marketing.

Call Imagine to access expert advice and hands on business assistance. Call us on 0845 0504817 or email us at info@imagineyourpotenial.co.uk

networking

Great leaders are those that inspire us to act and give us a sense of purpose that has little to do with any external incentive or reward. They have a remarkable ability to tap into the very personal, intrinsic motivations that drive each of us and help us reach for something better in ourselves. We also know that people who love going to work, are more creative and more productive, and they treat their colleagues, clients and customers better.

if more people in your organisation could learn to think, act and communicate like those who inspire us.

if the ability to inspire others could be practiced not just by a select few, but by the majority.

what impact this would have on the success of your organisation, of your team, of you.

Imagine

Imagine

Imagine

What is Emotional Intelligence?

What Leaders with high Emotional Intelligence bring to business:

Emotional intelligence is the ability to understand, manage and respond effectively to one's own emotions and those of others.

�Create value and influence through their capacity to identify with the emotional experience and aspirations of their people

�Establish trust, often becoming 'trusted advisors' to people

�Create and communicate compelling visions

�Lead through their ability to motivate and inspire others to create products, solve problems and deliver superior service.

�Create work environments where people collaborate and aspire to do their best work

�Teams achieve peak performance

Emotional Capital Report (ECR)

Emotional Capital Report 360 (ECR)360

The ECR is a 19 page personalised report that provides you with a detailed interpretation of your scores on the ECR report.

The report identifies and describes your specific strengths and development opportunities, and provides practical, easy-to-use strategies for building your key leadership skills.

The report also provides narrative descriptions of the leadership behaviours associated with each score; coaching strategies for developing EI leadership and an action plan for designing a personal blueprint to build capital and leadership effectiveness.

The ECR 360 provides a comprehensive comparison of your self-perception with how others see you. It presents you with a detailed analysis of your performance that allows you to focus on addressing the areas critical to your success.

The ECR 360 is a multi-rater edition of the ECR that combines responses from invited colleagues. It provides you with a confidential and highly detailed analysis of how others view your leadership performance.

Emotional Capital Report – SelectionThe ECR Selection assesses a candidate’s key skills, emotional intelligence and ensures they are the right fit for the job. The ECR Selection is an effective tool for identifying talent and selecting high-performing employees based on their ECR profile.

Effective hiring requires high quality assessment tools and well planned techniques. This powerful tool achieves the best of both worlds by combining a psychometric assessment with a structured behavioural interview.

In addition to supplying scores on the 10 emotional and social competencies of emotional intelligence, the report provides specific follow-up questions to guide a step-by-step behavioural interview.

The report also supplies a detailed description of the key behaviours to look for in a candidate, along with the vital assessment criteria for evaluating the evidence.

Discover Your Emotional Capital – take the test for yourself.

Call 0845 0504817 or email

info@imagineyourpotential.co.uk

emotionalintelligence emotionalintelligence

what specific colours harmonise with your colour aura, learn how to use colour to achieve maximum impact.

�Style analysis : discover the clothing shapes that best suit your body's natural lines, learn the language of clothes and the rules of dress so that you have complete control over the impression you create.

�Wardrobe management : identify how to make the clothes you have work for you. Gain tips on accessories, converting outfits to create different looks. Gaps in your wardrobe will be identified. Create clothing capsules to meet all your lifestyle needs.

�Personal shopping : take the pain out of shopping by 'seeing' the clothes that are best for you. Speed up the process by ignoring what will not work. Have more confidence in what you buy; spend less and have more to wear.

Would you like to be as persuasive within your sphere of influence and ‘sell’ yourself and your ideals to the world? The answer is always yes.

It is focused credible communication, a conversation management tool with exceptional results in gaining win-win outcomes.

Building personal presence with persuasive communication

What is persuasive communication?

It will get you noticed. It gives you influential power, it enables you to be hypnotically persuasive. Persuasive communication is all about gaining positive response and creating deep rapport.

Imagine how it could change your life to be able to say the right thing at the right time in the right manner to create more win-win situations than ever before.

�You create more win-win situations by shifting resistance and focusing people on positive outcomes

�You sell more and grow your business success

�You lead, inspire & motivate your teams to build your vision

�You build customer relationships�You get promotion and jobs

because you can persuade employers and managers that you are the best candidate

�You raise your confidence & self-esteem by using your persuasive techniques on yourself

Our Sales and Business Coach will help you and your teams develop the skills and techniques to become powerfully persuasive and increase sales and leadership skills beyond expectation.

For more information and to book a free diagnostic consultation call 0845 0504817

What are the benefits of persuasive communication?

personalpresence personalpresence

“like it or not people will always be judged on their appearance as well as their abilities and in the current climate some bosses will be reassessing their workforce, so it's only prudent to look the part as well as acting it”

Professor Khalid Aziz

Your personal presence tells the world so much about you. Whether you are at work or play, your energy, physical appearance and body language speak for you.

When your image is polished and refined, your personal presence conveys a grounded and trustworthy person…someone with whom people want to interact with and do business. When your image is out of balance, your personal presence is compromised and may send unintended signals to the very people you want to positively influence.

There are so many things !… Your words, clothes, hair, makeup, accessories, IT/phone equipment, the environment you choose to work in, your handshake, even the car you drive, they all contribute to your personal presence.

Developing and maintaining a positive image takes constant work. To cultivate and present to the world who you really are needs work from 2 directions: externally, teaching the

What contributes towards a positive personal presence?

client what works for their physique and internally supporting the client to recognise their strengths, passions and personal brand values. Those who have presence are at ease with themselves, they are confident about the

contributions they make, they have authority and assurance. Valuing yourself is the first step to acquiring more personal presence.

Imagine walking into a room and being noticed in a memorable way, imagine being listened to and having your opinions sought after, imagine being perceived as someone who others believe and trust in.

Our team of experienced Image Consultants work with you to deliver a programme that will move you forward quickly and easily to build on your personal presence. Select from some or all of the following services:

�

you are through creating your own personality profile.

�Colour analysis & make up : learn

Building personal presence through your personal image

Personality collage : discover who

your potential...

T: 0845 0504817E: info@imagineyourpotential.co.ukwww.imagineyourpotential.co.uk