Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years...
Transcript of Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years...
![Page 1: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/1.jpg)
Imagine that it’s two years from today, and amajormedia outlet has just run a big story about you,featuring quotes and a photo of your smiling face.Wow!1.Whatisthenameofthemediaoutlet?Chooseanactualmagazine,newspaper,orprograminwhichyouwouldbeproudtobefeatured.
2.Whatisthestoryabout?Whyareyoufeatured?
3.Writedownsomequotesfromtheinterview.
![Page 2: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/2.jpg)
Introductiontodevelopinganall-starLinkedInprofile
MattHarrisandMarkGodenho15August2017
![Page 3: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/3.jpg)
• BachelorofTechnology(MasseyUniversity1995)• MastersofTechnologyFirstClassHonours (MasseyUniversity1997)• PMP(2012)• ScrumMasterandScrumProductOwner• CurrentlyITProjectsManageratEANetworks
MidCanterbury’sCo-operativeElectricityandFibrenetwork.• Proactive|Customer-focused|Digitalproblemsolver|Agilemindset|ExperiencedProjectManagerandPeopleManager
• Ihelppeopleandcompaniesuse21stCenturythinking,toolsandtechniquestotransformtheirbehavioursandbusinessbyusingdisciplinedAgileProjectManagement.
• PreviouslyExecutiveClientManager,DevelopmentProgrammeManager,ProjectManager,DevelopmentTeamManager,ReservationSystemProvisioner,ReservationSystemCustomerService,DistinguishedSoftwareEngineer,EuropeanIn-FieldCustomerSupportEngineer,eXtreme ProgrammingCoach,RadioMasseyDJ,MUSASportPageEditor,Member/ChairofvariousBoards.
![Page 4: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/4.jpg)
• DiplomaofCivilEngineering(WellingtonPolytechnic1995)• BachelorofCommunications (ChristchurchPolytechnic1999)• MBA(UniversityofAuckland2011)
• BrandStrategist• Marketing&EventsManager• BusinessOwner• DirectorofBrandEngagement• StrategicMarketingManager• CreativeDirector• DigitalProjectManager/InformationArchitect• Copywriter• RadioAnnouncer• CivilEngineer
![Page 5: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/5.jpg)
WHATWEWANTOUTOFTODAY
UnderstandingofLinkedIn
UnderstandingofPersonalBrand
ImprovedLinkedInprofile
![Page 6: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/6.jpg)
![Page 7: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/7.jpg)
Benefits
Customerswillviewthebrandpositively
Wewillstayrelevant
Wehaveastorytotell
Wewillbemorevisible
Youwillbemorevisible
Youcantellyourstory
Youmayactasan“attractor”fortheemployer-brand
![Page 8: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/8.jpg)
Whenpeoplesearchonlineforjobs,theylookatpeopleatthecompany.
Ifyouhaveagoodonlinepresence,it’sgoodforyourpersonalbrand.
It’sgoodforthecompany’simage.
EveryconnectiononLinkedIn…• reflectsanaverageof400newpeopleyoucangetintroducedtoand
begintobuildrelationshipswith;• Encompasses100newcompanieswhomaybelookingfortheskillsand
talentsyouoffer;and• Representsconnectionstoanaverageof500+jobs.
![Page 9: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/9.jpg)
Benefits
Havingastrongpresenceonthesetypesofplatformssendastrongmessagethatthecompanythatyouworkforisafuture-focused,forward-thinkingcompany,comfortableutilisingtherelevantplatformstoengagecorrectlywithstaff,customersandwiderstakeholders.
![Page 10: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/10.jpg)
![Page 11: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/11.jpg)
![Page 12: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/12.jpg)
![Page 13: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/13.jpg)
TheFocusTest:
1 Whoareyou?
2 Whatdoyoudo?
3 Whydoesitmatter?
![Page 14: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/14.jpg)
YouneedmoreFOCUS
![Page 15: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/15.jpg)
1.Differentiate
The#1ruleofbrandbuilding
![Page 16: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/16.jpg)
FACT:Ourbrainsactasfilterstoprotectusfromtoomuch
information.Wearehardwiredtonoticewhatisdifferent
![Page 17: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/17.jpg)
FACT:Weinteractwithdifferentpeopleeveryday.
Andeverypersonisabrand.
![Page 18: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/18.jpg)
Whyisbrandingsoimportant?
1 Peoplehavetoomanychoicesandtoolittletime
2 Mostofferingshavesimilarqualityandfeatures.
3 Wetendtobaseourbuyingchoicesontrust
![Page 19: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/19.jpg)
![Page 20: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/20.jpg)
![Page 21: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/21.jpg)
![Page 22: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/22.jpg)
![Page 23: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/23.jpg)
![Page 24: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/24.jpg)
![Page 25: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/25.jpg)
DO YOU OWN YOU??
![Page 26: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/26.jpg)
![Page 27: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/27.jpg)
![Page 28: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/28.jpg)
•Googleyourself•Doyouhaveapagerank?•Whatimagesareyoufinding?•Ifnot,whatdoyoudonow?
![Page 29: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/29.jpg)
ValueProposition?
A valueproposition isapromiseof value tobedelivered.
It’stheprimaryreasonaprospectshouldbuyfromyou.
Inanutshell,valuepropositionisaclearstatementthat:
• explainshowyourproductsolvescustomers’problemsor improvestheirsituation(relevancy),
• deliversspecificbenefits(quantifiedvalue),
• tellstheidealcustomerwhytheyshouldbuyfromyouandnotfromthecompetition(uniquedifferentiation).
![Page 30: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/30.jpg)
ValuePropositionTemplates
WehelpX doY byZ (SteveBlank)
Example:Ihelpcompaniesdevelopandstreamlinetheirmarketingstrategy byuncoveringthoughtleadersandimprovingtheirdigitalfootprint.
![Page 31: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/31.jpg)
![Page 32: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/32.jpg)
QUICKFACT
Thereare5levelstoprofilestrengthonLinkedIn:• Beginner• Intermediate• Advanced• Expert• All-Star
http://www.linkedin-makeover.com/2014/07/29/linkedin-profile-strength/
![Page 33: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/33.jpg)
TotalNumberofLinkedInusers:500million(asofApr24th 2017)
Percentageofnon-USALinkedInusers:71.5%
NumberofLinkedInusersactivemonthly:252million(asofApr24th 2017)
PercentageofusersthatuseLinkedInDaily:40%
NumberofnewLinkedInmemberspersecond:2
![Page 34: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/34.jpg)
What’sinitforyou?• LinkedInisyouronlineprofessionalpersonaandyour“live”onlinebusinessnetwork
• Itwillhelpyoulearnmoreaboutyourindustryandcurrentissuesinthebusinessworld
• Itwillhelpyoubuildbetterreferralnetworks
• Itwillhelpyouformrelationshipswithinyourcompany/industry/region
• Itwillhelpyourcompanybuildbetterclientnetworks,willallowyoutobuildmorepersonalisedrelationshipswithclientsandtodeveloplong-termrelationships
• Itwillhelpyoudeliverbetterbusinessvaluetoclients
• LinkedInnowownedbyMicrosoft.TheirroadmapincludesaddingpersonalizedinsightsinyourMyNetworktab soyoucanstartlearningmoreaboutthetopconnectionsyou’vealreadymade,andhoweachpersoncanhelpyouworktowardyourcareergoals.
![Page 35: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/35.jpg)
AchievingAll-StarStatus
LinkedIncreatedthe ProfileStrengthmeter thatisontherightsideofyourprofiletogaugehowrobustyourprofileis.Thestrengthlevelwillincreaseasyouaddmorecontenttoyourprofile.AchievingAll-Starprofilestatusisn’tnearlyasdauntingataskasitmayseem.
![Page 36: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/36.jpg)
UploadaProfessionalPhoto
AccordingtoLinkedIn, addingaprofilephotomakesyourprofile7xmorelikelytobefoundinsearches.Profileswithnophotoareperceivedasincompleteordormantandarelesslikelytobeviewed.• Avoidselfies.• Chooseaphotothatlookslikeyou.• Faceshouldbe>60%offrame.• Smilewitheyesandteeth.• Wearwhatyou’dweartowork.• Chooseabackgroundthatisn’tdistracting.
![Page 37: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/37.jpg)
UploadaProfessionalPhoto
Avoidphotoswithpets,kids,significantothersandanythingthatcouldbeviewedasinappropriateforbusiness.
![Page 38: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/38.jpg)
UploadaProfessionalPhoto
Usingthewrongtypeofphotocanbeevenworsethanhavingnophotoatall.
![Page 39: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/39.jpg)
UploadaProfessionalPhoto
Remember,LinkedInisaprofessionalnetworkingsiteforbusiness,souseaphotothatreflectsaprofessionalbusinessimage.
![Page 40: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/40.jpg)
Uploadabackgroundimage
Remember,LinkedInisaprofessionalnetworkingsiteforbusiness,souseanappropriatebackgroundimage.Note:youcan’teditthisfromamobiledevice.• Backgroundimagesmustbe:
• FiletypeJPG,GIForPNG.• Nolargerthan8MB.• Recommendedpixeldimensionsare1584(w)x396(h)pixels.
• Seelinkedbackground.comforfreeimages.
![Page 41: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/41.jpg)
CreateaninformativeheadlineandincludeyourindustryandlocationYouhave120charactersinyourheadlinetoquicklytellpeoplewhatyoudo.Don’tjustuseyourjobtitle,includetheareasofexpertiseforwhichyouwishtobeknownandfoundinsearches.Usingbrief,informativeandcompellingkeywordswillhelppeoplefindyouandwillleadtomoreprofileviews.
![Page 42: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/42.jpg)
CreateaninformativeheadlineandincludeyourindustryandlocationMakesureyoutellpeoplewhatitisthatdefinesyourpersonalbrand.Also,besuretoincludetheindustryyouworkinandyourgeographiclocationunderyourheadlineaswell.
![Page 43: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/43.jpg)
CompletetheSummarySection
Thesummarysectionisyourprofessionalelevatorpitch.Thisis your personalprofile,notyourcompany’sprofile.Peopleareonyourpagebecausetheyareinterestedinlearningaboutyou,sobesuretodistinguishyourselffromyourcompany.Also,yourLinkedInprofileisn’taformalresume,soavoidsoundinglikeoneinthesummary.Makeyoursummarypersonalandconversational.Tellstoriesandpaintapictureofyourself,butremembertokeepitprofessional.Itgoeswithoutsaying,butbesuretoproofreadyoursummarybeforepostingtoyourprofile.
![Page 44: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/44.jpg)
CompletetheSummarySection–inthe1stperson!!!!
![Page 45: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/45.jpg)
![Page 46: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/46.jpg)
![Page 47: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/47.jpg)
AddyourcurrentpositionandpreviousworkhistoryLinkedInstatesthat havingyour2mostrecentpositionsmakesyourprofile12xmorelikelytobefound.Besuretoincludeadescriptionwithyourcurrentpositionandatleastlist2ormorepreviouspositions.Also,includeanyboardorvolunteerpositionsthatmaybeofinterestorvaluetoyournetwork.Sinceitisn’taresume,don’tgooverboardwithpreviousworkhistorydetailsandaccolades.Asimplesummaryandsometopaccomplishmentsshouldsuffice.Unlessyouarearecentgraduatewithverylittleexperience,avoidaddingjobsyouhadinhighschooloruniversity.
![Page 48: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/48.jpg)
Addskillsandexpertise
TheskillsandexpertisesectionofyourLinkedInprofilegivesyouanopportunitytoshowspecificanddetailedareasofyourexpertise.Yougettoshowcaseallthatyoubringtothetable,soavoidbeingtoovagueorgeneral,butratherlistspecialties.Addingskillsandexpertisealsogivesyourconnectionstheabilitytoendorseyouinthosespecificareas.Ataminimum,youshouldincludeatleast5ormoreskills.
![Page 49: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/49.jpg)
IncludeyoureducationAddthehighereducationschool(s)youattended,degree(s)received,specialisations,awardsandanydetailsthatarerelevanttoyourprofessionalprofile.Oneoftheancillarybenefitsofaddingtheschoolyouattendedisthatitallowsyourfellowalumnitofindyouandconnect.Ifyoudidn’tfinishadegree,youshouldstillincludeinformationaboutyourattendance.Listinghighschoolispreferredtolistingnoeducationdetailsatall.Notincludingeducationdetailsonyourprofilewillcauseyourprofiletobeincompleteandcouldraiseunnecessaryquestions.
![Page 50: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/50.jpg)
GetConnectedLinkedInrequiresyoutohaveatleast50ormoreconnectionsinordertoachieveacompletedprofile.
Personalise yourinvite.
![Page 51: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/51.jpg)
Customise yourURLLinkedInrequiresyoutohaveatleast50ormoreconnectionsinordertoachieveacompletedprofile.Buttheyhavemadeitveryeasytofindandaddpeopletoyournetwork.YoucaneasilyuploadcontactsfromOutlook,Hotmail,Gmail,etc.byloggingintoyourpersonalemailandseeingwhohasaLinkedInprofile.Also,youcanbrowseprofilesofyourcoworkers,formercoworkersandclassmatesOnepieceofoften-ignoredadviceyoushouldfollowistobesuretowriteapersonalmessagewhenyousendoutinvitationstoconnect.Trytogivesomecontexttoyourassociationaswell.
![Page 52: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/52.jpg)
CompanypagesCreatingafreecompanypagetobuildyourbusinesspresenceisalsostraightforward.AllyouneedtogetstartedisaLinkedInaccountandaverifiedemailaddress.LinkedInwillverifyifyou’reeligibletocreateapageonyourcompany’sbehalf.Addyourcompany’slogoandacoverimagetobringyourpagetolive.Yourlogoappearswhenmemberssearchforyourcompany,anditwillbeonyouremployees’profiles.
![Page 53: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/53.jpg)
Getcreatingcontent
![Page 54: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/54.jpg)
![Page 55: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/55.jpg)
Whatcontentcanyoushare?Whatareyouknownfor?
• Ifsomeoneaskedyoutowriteapostaboutyouandyourindustry,whatwouldyouwrite?
• Ifyoumetsomeonefromadifferentcountry,whodidwhatyoudid,whatwouldyoutalkabout?
![Page 56: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/56.jpg)
Interests
1
3
2
1. Companies
2. Groups
3. Pulse
4. Education
![Page 57: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/57.jpg)
GroupsJointhePMINZgroup!
![Page 58: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/58.jpg)
News,Influencers,ChannelsandPublishers
![Page 59: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/59.jpg)
![Page 60: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/60.jpg)
WHATWEWANTEDOUTOFTODAY
UnderstandingofLinkedIn
UnderstandingofPersonalBrand
ImprovedLinkedInprofile
![Page 61: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/61.jpg)
![Page 62: Imagine that it’s two years from today, and a major media ... · Imagine that it’s two years from today, and a major media outlet has just run a big story about you, featuring](https://reader036.fdocuments.in/reader036/viewer/2022090606/605b656ed10ba60724325a73/html5/thumbnails/62.jpg)
CORPORATES& SOCIAL
MEDIA MARKETING
Thanks
Our unique plug-in marketing services mean you don’t need to hit your head against a brick wall.By outsourcing your marketing, no matter how many hours you need, we’ll eliminate your marketing headaches!You’ll just pay for the marketing services you need, when you need them. Some weeks you may need us for two hours, and some you’ll need twenty. Heck, some weeks you may not need a marketer at all!
Check out our new podcast “Comma” (Comms + Content + Marketing)
We believe in simplifying your marketing in order to achieve amplified results!
“Mark is one of those rare breeds of unstoppable knowledgeable, creativity
and communication. His thirst and passion for
everything he puts his mind to is contagious and he
brings the best out in the people he works with.”
Mark Godenho, bbc., mba.P. 027 46 33 646 E. [email protected]. simplifyandamplify.co.nz