I’m Tired of “Doing Social Media": What’s Next? - from SXSW Interactive 2016
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Transcript of I’m Tired of “Doing Social Media": What’s Next? - from SXSW Interactive 2016
I’m tired of “doing social media”
#NextInSM
Katy KelleySVP, Global Marketing
& Creative CultureRuder Finn
@katykelley
Matt KnellVP, Social Media &
Platform PartnershipsAbout.com
@matthewknell
Sarah CooleyFounder &
Creative DirectorSimply Curated
@sarahcooley
Tammy GordonFounder & President
Verified Strategy
@tammy
#NextInSM
#NextInSM
#NextInSM
#NextInSM
We got up close and personal with 150 social media experts around the
world
Here’s what we found…
• Most people started their careers in PR or Marketing (24% each, respectively), but to move into Social Media, 59% had to pursue it directly themselves.
“I tweeted to the person who then hired me.”
• The biggest challenges in career growth: Topped out (30%), size of department (22%) and needing new skills (15%).
“No one has ever moved up after working in social media. They have always left.”
• After social media management, people wanted to move into Marketing/Advertising (30%), own their own company (25%) or create editorial content (10%)
•
“Personally: it's exhausting. Professionally: it's exhausting."
74% of people say there can be a long-term career in social mediaHOWEVER, only 39% feel there is a clear career path
Do you think social media can be a long-term career?
Do you feel like your company has a clear career path for you?
SO MUCH can change in just a few short years
#NextInSM
#NextInSM
#NextInSM
People between the ages of 19 to 34 are estimated to have 15-20 jobs in a lifetime
#NextInSM
Hulk out on these skills
• Coding
• Marketing
• E-Commerce
• Customer Service/Experience
• Analytics & CRM
• Crisis Communication
• Data
• Content Creation #NextInSM
Practical Advice
Learn more every day
Cross-train your career
Chart a path
Sell it up
Network
#NextInSM
Tactical Advice
Teach your C-Suite
Repeat yourself
Sell your success
Get a better headshot