I'm a Recruiter, Not a Data Scientist!
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Transcript of I'm a Recruiter, Not a Data Scientist!
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Easy Ways to Make Sense of Admissions Data
I’m a Recruiter,
Not a Data Scientist!
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Before We Begin
We are using WebEx. Please enter questions in the Q&A box.
We are monitoring the discussion and will try to bring the comments and questions into the conversation.
We are recording the webinar; the webinar archive and slides will be provided after the event via email.
Join the conversation on Twitter: @CollegisEdu
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About Collegis Education
A strategic operational partner.
Collegis Education is a strategic partner for institutions that face barriers to long-term success. Guided by our deep-rooted experience in higher education, our distinctive combination of marketing, technology and content expertise helps us craft holistic, institutionally aware solutions that help optimize and expand your reach. We do it all while preserving what matters most — the heart of your institutional mission and academic identity.
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Our presenter
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Dan AntonsonManager, Marketing Technology
Collegis Education
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Benefits of using data
Barriers to using data
Solutions
Focus
Repeatability
Accessibility
Context
Bring it all together
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What we’ll cover today:
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July 2017 webinar: “How to Increase the Value of Data Captured by Admissions”
If you missed it, that’s ok
Links to the July webinar will be available at the end of this presentation.
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Re: Data Quality
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Data in higher edadmissions:You probably know more about data than you realize.
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There is plenty of data to draw from in higher ed
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There is plenty of data to draw from in higher ed
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Number of names on search lists
Number of applications received
Total enrollments
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Admissions Data We All Know
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Helps your team meet enrollment goals
Helps with expense management
Helps with managing workloads
Confirms assumptions (or points you in a better direction)
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Benefits of Using Data
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Focus
Accessibility
Repeatability
Context
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Barriers to Using Data
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Data will never be perfect.
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Don’t obsess over tools.
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Focus on Accessibility and Repeatability.
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Better Questions = Better Answers
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Questions bring focus to data
Questions give meaning to data
Questions help direct priority
Questions contain context
Questions drive tool choices
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Why Questions Matter
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We find and use data every single day
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Your institution’s data may be more accessible than you thought.
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What if you could search higher ed data?
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How data answers the big question:
What is really driving enrollment?
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Let’s dive in…
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The following 12 slides capture the types of data visualizations that were covered in the live presentation that used the CollegisDiscovery Engine tool, but are not exact duplicates. While slides can be made from Collegis Discovery Engine, we opted to give you a more spontaneous look at how questions can guide a data visualization process. The graphs below are snapshots of data that we have used to answer questions similar to the ones we covered in our presentation.
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Note:
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Quickly view where your inquiries are coming from and when.
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1. Track and monitor inquiries by source over time.
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Understand your reach in terms of geography.
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2. Map inquiries and starts by location.
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See how inquiries flow into – and out of – your admissions process.
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3. Compare inquiries and starts over time.
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Monitor prospective students through various enrollment decisions.
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4. Monitor leads in terms of sales stage.
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Track where prospects are spending their time in the process.
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5. Calculate the time between stages such as inquiry to app.
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Verify which institutional offerings appeal to your prospects.
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6. Measure interest progression in a term or program.
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What marketing sources are driving inquiries?
Where are the bottlenecks in our admissions pipeline?
Where are our most interested prospects locally, regionally and nationally?
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New Questions We’re Hearing
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To see four more examples, check our blog article titled:
“The Top 10 Dashboards You Need to Grow Enrollment”
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More available
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Barriers to recognize: focus, repeatability, accessibility and context
Questions are key - keep asking questions until you get useful answers
Dashboards and visualizations help offset the barriers (focus, repeatability, accessibility and context)
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Key Points from Today
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Questions?
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To access our July 2017 webinar,
“How to Increase the Value
of Data Captured by Admissions,”
click here for the recording.
The slides are available on SlideShare.
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More Data Basics
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If you are interested in the data visualization tool we used today, contact [email protected] and ask about:
Collegis Discovery Engine
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About Our Data Tool
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Thank You.
CollegisEducation.com