Il Business della Content Curation
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Transcript of Il Business della Content Curation
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Content Curation business the
of
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The Business of: Content Curation
Sfida
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The Business of: Content Curation
Sfida Far apprezzare e riconoscere, guardando esempi reali, le reali opportunità di business per chi è in grado di raccogliere, analizzare e curare contenuti di nicchia.
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The Business of: Content Curation
Domande
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The Business of: Content Curation
1) Secondo te è realistico pensare di poter creare un business sostenibile online curando contenuti esistenti?
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The Business of: Content Curation
2) Qual’è un tipo di informazione che hai cercato recentemente online e che ti ha richiesto molto impegno e fatica?
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The Business of: Content Curation
3) Quando cerchi online ti capita di voler andare più a fondo?
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The Business of: Content Curation
4) Quale tipo di informazione potrebbe essere molto utile al tuo lavoro se ci fosse una persona fidata che ogni giorno la raccogliesse e la mettesse da parte per te?
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The Business of: Content Curation
Perchè Content Curation
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The Business of: Content Curation
Perchè Content Curation Quali sono i fattori scatenanti che rendono la
cura dei contenuti un valido modello alternativo
di business per chi è esperto in un campo
specifico e nel raccogliere, valutare e gestire
informazioni e contenuti creati da altri
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The Business of: Content Curation
Content Curation: Business
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The Business of: Content Curation
Content Curation: Business
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The Business of: Content Curation
Content Curation: Business
1. Sovrabbondanza di Informazioni
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The Business of: Content Curation
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The Business of: Content Curation
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The Business of: Content Curation
2. Domanda per Info Approfondite
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The Business of: Content Curation
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The Business of: Content Curation
3. Limiti dei Motori di Ricerca
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The Business of: Content Curation
Content Curation: Business
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The Business of: Content Curation
4. Domanda per Guide *Fidate*
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The Business of: Content Curation
Opportunità
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The Business of: Content Curation
1. Raccogliere e verificare tutte le notizie, informazioni e risorse in un certo settore
2. Organizzare, analizzare, curare e contestualizzare queste informazioni in canali tematici, collezioni, guide, servizi ad hoc
3. Presentare, distribuire, promuovere e vendere informazioni specifiche per un specifica nicchia di mercato
Quali opportunità?
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The Business of: Content Curation
Domandati
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The Business of: Content Curation
Secondo te, in quali settori di informazione, e su quali esigenze specifiche si potrebbe costruire un servizio di questo genere?
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The Business of: Content Curation
1. far risparmiare tempo
2. offrire benefici tangibili a chi le riceve
3. soddisfare un’esigenza specifica
Su quali temi uno specialista di settore potrebbe fornire informazioni così utili da:
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The Business of: Content Curation
Esempi personali
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The Business of: Content Curation
1. Financial info
2. Offerte, vendite ed acquisti
3. Percorso di apprendimento alternativo
4. Acquisto di un prodotto di consumo
5. Entertainment – Musica - concerti
6. Passione calcio
Esempi Personali
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The Business of: Content Curation
Content Curation: Business
10 Esempi Reali
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The Business of: Content Curation
PressFarm
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The Business of: Content Curation
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The Business of: Content Curation
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The Business of: Content Curation
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The Business of: Content Curation
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Esempi Reali: The Business of Content Curation
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Esempi Reali: The Business of Content Curation
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Esempi Reali: The Business of Content Curation
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Esempi Reali: The Business of Content Curation
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The Business of: Content Curation
TechMeme
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The Business of: Content Curation
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Modello di Business: Link ad articoli sponsorizzati a pagamento
Esempi Reali: The Business of Content Curation
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The Business of: Content Curation
SmartBrief
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Esempi Reali: The Business of Content Curation
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The Business of: Content Curation
Briefio
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The Business of: Content Curation
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The Business of: Content Curation
UserOnboarding
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The Business of: Content Curation
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The Business of: Content Curation
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The Business of: Content Curation
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The Business of: Content Curation
Domanda
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The Business of: Content Curation
Secondo te è realistico il pensare di poter creare un business sostenibile online curando contenuti esistenti?
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The Business of: Content Curation
Sì / No
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Content Curation
The Business of
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The Business of: Content Curation
Top Tools For Communication PROs
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The Business of: Content Curation
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