Iitd ashish soni social media marketing
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Transcript of Iitd ashish soni social media marketing
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SOCIAL MEDIA BRANDING
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Related to Product
Performance :
1. Functional
2. Rational
3. Tangible
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Related to Brand Identity: e.g. Coca-Cola, Calvin Klein, Gucci, Tommy Hilfiger, Marlboro
1. Symbolic
2. Emotional
3. Intangible
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Experience with products of same brand help to quickly decide.
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Quality assurance.
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identify the source of manufacturer assigns a responsibility towards him.
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Legal protection towards unique features or aspects of the product.
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helps organization to retain their existing customers
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Product can be copied, but brand cannot.
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The obvious danger is failing to keep pace with social media developments. But an equal, less obvious danger is getting distracted by them and losing sight of the fundamentals.
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CUSTOMER PROMISE
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Build Trust
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Innovating beyond the familiar
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social media can also boost brand awareness, trial, and ultimately sales
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Own Your Search Engine
Results Page
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BLOG
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FOCUS ON CONTENT STRATEGY, CONTENT DEVELOPMENT AND CONTENT
MARKETING FOR SOCIAL MEDIA
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IMAGE-CENTRIC SOCIAL NETWORKS
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Main
sponsors
of Suits TV
Series:
Lexus
Samsung
Dell
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SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN INDIA
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SOCIAL MEDIA ADVERTISING
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HAVE AN ACTIVE PR STRATEGY
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AIRTEL- TWITTER MANIA GOES ON!!
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AIRTEL ON YOUTUBE
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DRIVE WITH MTV
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TIME TO CHANGE
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CASE STUDIES
Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169
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Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169
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Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169
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These slides were created by Ashish Soni, IIT DELHI, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)