Naresh Soni

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A

PROJECT REPORT

ON

A STUDY ABOUT CUSTOMER SATISFACTION PARLE

BISCUIT PVT. LTD. AT ALWAR

SUBMITTED IN THE PARTIAL REQUIREMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

2007-09

MBASUPERVISED BY:- SUBMITTED BY:-

NAME:- Mr. SURJEET BISHNOI NAME:- NARESH SONI

LECTURER, SCMIT, SIKAR E./No.:- 07061505067

SPECIALIZATION: M.M.

SHEKHAWATI COLLEGE MANAGEMENT & INFORMATION

TECHNOLOGY (SIKAR)

SUBMITTED TO:-

DIRECTORATE OF DISTANCE EDUCATION

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY

HISAR (HARYANA)-125001

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A

SYNOPSIS

ON

A DESCRIPTIVE STUDY ABOUT CUSTOMER SATISFACTION

PARLE BISCUIT PVT. LTD. AT ALWAR

SUBMITTED IN THE PARTIAL REQUIREMENT FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

2008-09

MBASUPERVISED BY:- SUBMITTED BY:-

NAME:- Mr. SURJEET BISHNOI NAME:- NARESH SONI

LECTURER, SCMIT, SIKAR E./No.:- 07061505067

SPECIALIZATION: M.M.

REMARKS OF EVALUATOR

APPROVED/DISAPPROVED APPROVED/DISAPPROVED

(1ST EVALUATION) ( 2ND EVALUATION)

SUBMITTED TO:-


GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY

HISAR (HARYANA)-125001

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SHEKHAWATI COLLEGE OF MANAGEMENT

AND INFORMATION TECHNOLOGY, SIKAR(Approved by Guru Jambheshwar University of Science and Technology. Hisar

Haryana)

SYNOPSIS OF PROJECT AT MBA LEVEL

NAME OF STUDENT :- NARESH SONI

REGISTRATION No. :- 07061505067

NAME OF DEPARTMENT :-DIRECTORATE OF DISTANCE

EDUCATION, GURU JAMBHESHWARUNIVERSITY OF SCIENCE AND

TECHNOLOGYHISAR (HARYANA)

SUBJECT :- CP-402 (RESEARCH PROJECT)

NAME OF THE SUPERVISOR:- Mr. SURJEET BISHNOI

I am willing to supervise Mr. NARESH SONI

Enrollment No. 07061505067

On the topic :- ( A DESCRIPTIVE STUDY ABOUT CUSTOMER

SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR.)

.

Signature of the supervisor Signature of student

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GURU JAMBHESHWAR UNIVERSITY OF

SCIENCE AND TECHNOLOGYHISAR (HARYANA)-125001

RESUME OF SUPERVISOR

NAME :- Mr. SURJEET BISHNOI

DESIGNATION :-LECTURER

QUALIFICATION :-M.B.A.

AREA OF SPECIALIZATION :-MARKETING

EXPERIENCE :-FIVE YRS

OFFICIAL ADDRESS :-SCMIT, SIKAR (RAJARTHAN)TELEPHONE No. :-OFFICE-01572-259024,270662

E-MAIL :[email protected]

I am willing to supervise Mr. NARESH SONI

Enrollment No. 07061505067

On the topic A DESCRIPTIVE STUDY ABOUT CUSTOMER

SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR

Date :-. .. (Signature with seal)

Counter signed by the employer with seal.

Counter signed by the Director of study centre with seal

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SHEKHAWATI COLLEGE OFMANAGEMENT AND INFORMATION

TECHNOLOGY, SIKAR(Approved by Guru Jambheshwar University of Science and Technology. Hisar Haryana)

Certificate

This is to certified that Mr. Naresh Soni , E/No. 07061505067 has processed under

my supervision, his research project report on A DESCRIPTIVE STUDY ABOUT

CUSTOMER SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR in

the specialization area is marketing.

The work embodied in this report is original and the standard is expected of an MBA

student and has not been submitted in the part or full to this or any other university for

the world of any degree of diploma. He has completed all requirements of guidelines

for research project report & the work is fit for evaluation.

..

Signature of Supervisor (with seal) MR. SURJEET BISHNOI

Qualification M.B.A. Lecturer

Specialization M/M

Institute SCMIT, Sikar

..

Forwarded by Head / Director of study centre.

(With Signature, Name and Seal)

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GUIDE CERTIFICATE

CERTIFIED THAT WORK DONE BY Mr. NARESH

SONI S/O SH. SURENDER KUMAR SONI, E/No.

07061505067 IS IN ORIGINAL & IS OF THE

STANDARD EXPECTED TO BE A MBA STUDENT.

.. ..

GUIDE SIGNATURE. DIRECTOR SIGNATURE

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GURU JAMBHESHWAR UNIVERSITY OF

SCIENCE AND TECHNOLOGYHISAR (HARYANA)-125001

(2008-2009)

CANDIDATE DECLARATION

This is certified that my selfNARESH SONI I have been complete my

project title of the project A DESCRIPTIVE STUDY ABOUT CUSTOMER

SATISFACTION PARLE BISCUIT PVT LTD AT ALWAR. This project is

completed by me and with the help of supervision Mr. SURJEET

BISHNOI.

I certified that this project report has not submitted to any other

universities MBA programs. Above information is true to the best of any

knowledge and if I found other wise, stand liable to be rejected by

discretion of University Authority.

Place:.

Date:. NARESH SONI

MBA (M.M.)En. No. 07061505067

Session 2007-09

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ACKNOWLEDGEMENT

I feel great pleasure in presenting this project report ofA DESCRIPTIVE

STUDY ABOUT CUSTOMER SATISFACTION PARLE BISCUIT PVT LTD

AT ALWAR.

I wish to express sincere thanks to Mr. RANJEET SINGH Director of

SCMIT Sikar.

I would like to thankMr. Surjeet Bishnoi (H.O.D. of Management) for

his wonderful and guiding me to prove myself.

Knowledgement are also due to my family members & friend whose

continuous faith and inspiration have helped me to complete this project.

Last but not least I wish to express my thanks to all those who directly

and indirectly helped me to produce this report.

Place: Sikar

Date NARESH SONI

(M.B.A.)

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A DESCRIPTIVE STUDY ABOUTCUSTOMER SATISFACTION

PARLE BISCUIT PVT LTD ATALWAR

S.NO.

CONTENTS

1 INTRODUCTION

2 PROBLEM FORMULATION

3 OBJECTIVE4 HYPOTHESIS

5 RESEARCH METHODOLOGY

6 COLLECTION OF DATA7 SCOPE OF THE STUDY

8 ORGANIZATION OF THE STUDY9 BIBILIOGRAPHY

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INTRODUCTION

A long time ago, when the British ruled India, ruled India, a small factory

was set up in the suburbs of Mumbai city, to manufacture sweets and

toffees. The year was 1929 and the market was dominated by famous

international brands that were imported freely, despite the odds and

unequal competition, this company called Parle Products, survived and

succeeded, by adhering to high quality and improvising from time to

time.

A decade later, in 1939, Parle Products began manufacturing biscuits, in

addition to sweets and toffees. Having already established a reputation

for quality, the Parle brand name grew in strength with this

diversification. Parle Glucose and Parle Monaco were the first brands of

biscuits to be introduced, which later went on to become leading names

for great taste and quality.

Parle Products has been India's largest manufacturer of biscuits and

confectionery, for almost 80 years. Makers of the world's largest selling

biscuit, Parle-G, and a host of other very popular brands, the Parle name

symbolizes quality, nutrition and great taste. With a reach spanning even

the remotest villages of India , the company has definitely come a very

long way since its inception.

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Many of the Parle products - biscuits or confectioneries, are market

leaders in their category and have won acclaim at the Monde Selection,

since 1971. With a 40% share of the total biscuit market and a 15% share

of the total confectionary market in India , Parle has grown to become a

multi-million dollar company. While to consumers it's a beacon of faith

and trust, competitors look upon Parle as an example of marketing

brilliance.

Parle biscuits are linked with factors of power and wisdom providing

nutrition and strength. Parle biscuits are indeed much more than a tea-

time snack, they are considered by many to be an important part of their

daily food. Parle can treat you with a basket of biscuits which are not

only satisfying but are also of good and reliable quality. Parle biscuits

cater to all tastes from kids to senior citizens. They have found their way

into the Indian hearts and homes.

HISTORY OF THE PARLE

In 1929 a small company by the name of Parle products emerged in

British dominated India. The intent was to spread joy and cheer to

children and adults alike, all over the country with its sweets and candies.

The company knew that it wouldnt be an easy task, but they decided to

take the brave step. A small factory was set up in the suburbs of Mumbai,

to manufacture sweets and toffees. A decade later it was upgraded to

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manufacture biscuits as well. Since then, the Parle name has grown in all

directions, won international fame and has been sweetening people's lives

all over India and abroad.

Apart from the factories in Mumbai and Bangalore Parle also has

factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which

are the largest biscuit and confectionery plants in the country.

Additionally, Parle Products also has 7 manufacturing units and 51

manufacturing units on contract.

PARLE QUALITY CONTROL POLICY

Hygiene is the precursor to every process at Parle. From husking the

wheat and melting the sugar to delivering the final products to the

supermarkets and store shelves nationwide, care is taken at every step to

ensure the best product of long-lasting freshness. Every batch of biscuits

and confectioneries are thoroughly checked by expert staff, using the

most modern equipment hence ensuring the same perfect quality across

the nation and abroad.

Concentrating on consumer tastes and preferences, the Parle brand has

grown from strength to strength ever since its inception. The factories at

Bahadurgarh in Haryana and Neemrana in Rajasthan are the largest

biscuit and confectionery plants in the country. The factory in Mumbai

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was the first to be set up, followed soon by the one in Bangalore,

Karnataka. Parle Products also has 14 manufacturing units for biscuits

and 5 manufacturing units for confectioneries, on contract.

Parle Core Values

An in-depth understanding of the Indian consumer psyche has helped

Parle evolve a marketing philosophy that reflects the needs of the Indian

masses. With products designed keeping both health and taste in mind,

Parle appeals to both health conscious mothers and fun loving kids. The

great tradition of taste and nutrition is consistent in every pack on the

store shelves, even today. The value-for-money positioning allows people

from all classes and age groups to enjoy Parle products to the fullest.

PARLE AWARDS

Parle products have been shining with the golds and silvers consistently

at the Monde Selection ever since they were first entered in 1971. Monde

Selection is an international institute for assessing the quality of foods

and is currently the oldest and most representative organization in the

field of selecting quality foods worldwide.

HOW PARLE FOUGHT TO MAKE BISCUITS

AFFORDABE TO ALL

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Biscuits were very much a luxury food in India, when Parle began

production in 1939. Apart from Glucose and Monaco biscuits, Parle did

offer a wide variety of brands.

However, during the Second World War, all domestic biscuits production

was diverted to assist the Indian soldiers in India and the Far East. Apart

from this, the shortage of wheat in those days, made Parle decide to

concentrate on the more popular brands, so that people could enjoy the

price benefits.

Thankfully today, theres no dearth of ingredients and the demand formore premium brands is on the rise. Thats why; we now have a wide

range of biscuits and mouthwatering confectionaries to offer.

THE STRENGTH OF THE PARLE BRAND

Over the years, Parle has grown to become a multi-million US Dollar

company. Many of the Parle products- biscuits or confectionaries aremarket leaders in their category and have won acclaim at the Monde

Selection, since 1971.

Today, Parle enjoys a 40% share of the total biscuit market and a 15%

share of the total confectionary market, in India. The Parle Biscuit

brands, such as, Parle-G, Monace and Krackjack and confectionery

brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a strong

imagery and appeal amongst consumers.

Be it a big city or a remote village of India, the Parle name symbolizes

quality, health and great taste! And yet, we know that constantly

innovating and catering to new tastes have built this reputation. This can

be seen by the success of new brands, such as, Hide & Seek, or the single

twist wrapping of Mango bite.

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In this way, by concentrating on consumer tastes and preferences and

emphasizing Research & Development, the Parle brand grows from

strength to strength.

THE QUALITY COMMITMENT

Parle Products has one factory at Mumbai that manufactures biscuits &

confectioneries while another factory at Bahadurgarh, in Haryana

manufactures biscuits. Apart from this, Parle has manufacturing facilities

at Neemrana, in Rajasthan and at Bangalore in Karnataka.

The factories at Bahadurgarh and Neemrana are the largest such

manufacturing in India. Parle Products also has 14 manufacturing units

for biscuits & 5 manufacturing units for confectioneries, on contract.

All these factories are located at strategic locations, so as to ensure a

constant output & easy distribution. Each factory has state-of-the-art

machinery with automatic printing & packaging.

All Parle products are manufactured under the most hygienic conditions.

Great care is exercised in the selection & quality control of raw materials;

packaging materials & rigid quality standards are ensured at every stage

of the manufacturing process. Every batch of biscuits & confectioneries

are thoroughly checked by expert staff, using the most modern

equipment.

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THE MARKETING STRENGTH

The extensive distribution network, built over the year, is a major

strength for Parle Products. Parle biscuits & sweets are available to

consumers, even in the most remote places and in the smallest of villages

with a population of just 5k00.

Parle has nearly 1,500 wholesalers, catering to 4, 25,000 retail outlets

directly or indirectly. A two hundred strong dedicated field force services

these wholesalers & retailers.

Additionally, there are 31 depots and C&F agents supplying goods to the

wide distribution.

The Parle marketing philosophy emphasizes catering to the masses. We

constantly Endeavour at designing products that provide nutrition & fun

to the common man. Most Parle offerings are in the low & mid-range

price segments. This is based on our cultivated understanding of the

Indian consumer psyche. The value-for-money positioning helps generate

large sales volumes for the products.

However, Parle Products also manufactures a variety of premium

products for the up-market, urban consumers. And in this way, caters a

range of products to a variety of consumers.

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PARLE BRANDS

BISCUITS

Parle - G

Hide and Seek

Krackjack

Hide & Seek Milano

Magix

Digestive Marie

Monaco

Parle Marie

Kreams

Milk Shakti

Parle 20-20 Cookies

Golden Arcs

Nimkin

Kreams Gold

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Chox

Monaco Jeera

Hide & Seek Bourbon

SWEETS

Melody

Kismi Gold

Mango Bite

Orange Candy

Kaccha Mango Bite

Xhale

Poppins

2 in 1 Eclair

Kismi Toffee

Golgappa

Kisme Toffee Bar

Melody Softee

Mazelo

Parle Lites

SNACKS

Musst Bites

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Jeffs

Cheeslings

Musst Stix & Musst Chips

Sixer

Sixer Zeera

Monaco Smart Chips

PARLE PRODUCTS IN BRIFLY

PARLE G

Every nation dreams of a better tomorrow. And every nations tomorrow

lies in the hands of its children; children who make the nation proud in

every aspect; the young geniuses who shape the future of the nation. So

its important to nourish these young minds, for after all its a question of

the nations future.Filled with the goodness of milk and wheat, Parle G is a source of

strength for both body and mind. Treat yourself to a packet of Parle-G to

experience what has nurtured and strengthened the minds of millions of

genius Indians for over 65 years.

Its more than just a biscuit. A meal substitute for some, a tasty and

healthy snack for many others. Consumed by some for the value it offers,

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and many others for its taste. Little wonder that its the Largest selling

Biscuit Brand in the world.

Ingredients :

Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert

Syrup*, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Milk Solids,

Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ].

Contains Added Flavours (Artificial).* (d - Glucose, Levulose)

Pack Sizes available:

16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G

PARLE GThe largest selling biscuit in India. Consumed for taste, nourishment and

energy by people of all age groups. For over 50 years now, it has stood

virtually unrivalled for its quality and value for money. Identified with

the baby on the pack. She is affectionately called the Parle-G baby.

Available in different grammages from 25g to 500g catering to

consumers across all age and income groups. Winner of 8 Gold and 11

Silver 'Monde Selection' awards.

Ingredients:

Wheat Flour, Sugar, Edible Vegetable Oils, Invert Syrup, Skimmed Milk

Powder, Salt, Leavening Agents, Permitted Emulsifier, Flavour and

Dough Conditioners.

PARLE MARRIE

Parle Marie Choice has been recently launched in very selective markets

in India .It is a round shaped biscut which has been found to be crisper,

lighter and more nutritious than other Marie biscuits available in India.

Ingredients:

Wheat Flour, Sugar, Vegetable Oils ( Partially Hydrogenated Palm &

Soyabean Oil), Invert Syrup, Ammonium BI Carbonate (503), Skimmed

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Milk Powder, Salt, Sodium Bi Carbonate (500), Soya Lecithin ( E 322),

Artificial Milk Flavour, Sodium Meta Bu Sulhphite ( E 223).

MILK POER

Milk power biscuits are power packed with good quality protein, calicum,

riboflavin & various other nutrients. They are also fortified with Iron,

Vitamins and Minerals which are not present in Milk. Milk not only

provides most of the nutrition in these biscuits but also lends them a great

wholesome taste.

Ingredients:

Wheat Flour, Sugar, Partially Hydrogenated Vegetable Oil (Palm and

Soyabean Oil), Invert Syrup, Skimmed Milk Powder, Salt, Ammonium

Bi Carbonate (503), Sodium Bi Carbonate (500), Soya Lecithin (E322),

Artificial Flavours, Calcium and Iron Salts, Vitamin Premix and Sodium

Meta Bi Sulphite (E223)

HIDE & SEEK : Biscuits with Real Chocolate Chips. A unique conceptwhere chocolate and biscuit with real chocolate chips.Hide & Seek

Biscuits have 27% chocolate chips, i.e., more than of the biscuit is

made of chocolate chips. Regular cookie biscuits are round in shape.

Hide & Seek biscuits are square shaped. This makes them unique and

different from their competitors. A very attractive foil wrapper packaging

show chocolate chips sprinkled for a premium look.Ingredients:

Wheat flour, Sugar, Edible Vegetable Oils, Cocoa Solids, Salt, Leavening

Agents (503 & 500), Permitted Emulsifier (E 322), Dough Conditioners

(E 223), Contains Added Flavours.

MONACCO :-The perfect salted biscuits | 75g. The largest selling

packaged salted biscuits in India.A round biscuit that is marketed in two

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pack forms 75g fin-sealed roll pack for the mass market and 150g

attractive carton pack promoted as a gift. Considered the finest salted

biscuit in India and rateed superior to competitive brands on parameters

such as lightness, crispiness, freshness and taste.

Has been successfully marketed as the biscuit that can be enjoyed bothplain and with a variety of toppings like pieces of cheese, rings of tomato,etc.Winner of 2 'Trophy of the International High Quality, 1 Gold with PalmLeaves', 2 Grand Gold and 27 Gold Monde Selection' Awards.

Ingredients:

Wheat Flour, Edible Vegetable Oils, Sugar, Salt, Invert Syrup, Leavening

Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough

Conditioners.

KREAMS: - Truly the creme-de-la-creme in terms of cream content.

Available in orange, pineapple, elaichi (cardamom), lemon and chocolate

flavours. This delicious creamy delight is available in attractive BOPP

wrappers.Ingredients:

Wheat Flour, Edible Vegetable Oils, Sugar, Salt, Invert Syrup, Leavening

Agents, Lactic Acid, Permitted Emulsifier, Flavours and Dough

Conditioners.

KRACKJACK:-The World's First Sweet & Salty Biscuits. It is one ofthe most popular biscuits in India Being sweet and salty, it occupies a

very unique position in the Indian market. Today it is promoted as a

biscuit that can be enjoyed with a host of beverages like tea, coffee,

milkshakes, etc. A square shaped biscuit that comes in an attractive 50g,

75g, 100g & 150g BOPP wrapped gold foil pack. Winner of 11 Gold, 3

Silver and 1 Bronze Monde Selection' awards.

Ingredients:

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Wheat Flour, Edible Vegetable Oils, Sugar, Invert Syrup, Salt, Skimmed

Milk Powder, Leavening Agents, Lactic Acid, Permitted Emulsifier,

Flavours and Dough Conditioners

HIDE & SEEK

The ingredients that go into making this prized cookie are a well-guarded

secret. What is, is the effect it has on those who eat it. A cookie with a

reputation for romance. Indulge in the sinful taste of Milano and

everything that follows it.


25 G, 62 G, 100 G, 200 G

KRACKJACK

Krackjack - The original sweet and salty biscuit is one of the most loved

biscuits in the country.

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Its not just a biscuit, its the taste of relationships captured in a biscuit.

A little sweet and a little salty crafted in such a delicate and delicious

balance, you can never get enough of it. Have it anytime you like with

anything you like.

Ingredient list:

Wheat Flour, Sugar, Edible Vegetable Oil, Partially Hydrogenated Edible

Vegetable Oils, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ], Invert

Syrup, Salt, Yeast, Emulsifiers [ 322 or 471 & E 481 ( i ) ], Acid

Regulators [ 270, 296 ], Milk Solids, Dough Conditioners [ 223 ] and

Improver [ Amylases & other Enzymes]. Contains Added Flavours

(Artificial).


75G, 120G, 240G

HIDE & SEEK MILINO

The ingredients that go into making this prized cookie are a well-guarded

secret. What is, is the effect it has on those who eat it. A cookie with a

reputation for romance. Indulge in the sinful taste of Milano and

everything that follows it.Deliciously Rich Chocolate Chip Cookies

Ingredient list:

Wheat flour, chocolate chips ( 19 % ) [ sugar, cocoa mass, cocoa Butter,

dextrose ( 322 ), vanillin ], sugar, partially hydrogenated edible vegetable

Oils, cashew bits ( 7.0 % ), butter ( 5 % ), cocoa solids ( 2.8% ), invert

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syrup ( sugar, 296 ), Milk Solids, Leavening Agents[ 503 ( ii ), 500

( ii ) ], Salt and Emulsifiers [ 322 OR 471 & 481 ( i ) ]


65 G, 135 G

Rich Butter & Nut Cookies

Ingredient list:

Wheat Flour, partially hydrogenated edible vegetable oils, sugar, cashew

bits, butter, invert syrup, leavening agents [503(ii), 500(ii)], Milk Solids,

salt, emulsifiers [322 or 471 & 481 (i)] and antioxidant (319). Contains

added flavours (artificial).


65 G, 135 G

Delicious Butterscotch Cookies

Ingredient list:

Wheat Flour, Butterscotch pieces (sugar, cashew & hydrogenated

vegetable oil), partially hydrogenated edible vegetable oils, sugar, butter,

invert syrup, leavening agents [503(ii), 500(ii)], Milk Solids, salt,

emulsifiers [322 or 471 & 481 (i)] and antioxidant (319). Contains added

flavours (artificial).

Pack Sizes available:65 G, 135 G

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Exotic Chocolate & Nut Cookies

Ingredient list:Wheat Flour, Chocolate Chips (19%) [Sugar, Cocoa Mass, Cocoa Butter,

Dextrose (322), Vanillin], Sugar, Partially Hydrogenated Edible

Vegetable Oils, Cashew Bits (7.0%), Butter (5%), Cocoa Solids (2.8%),

Invert Syrup (Sugar, 296), Milk Solids, Leavening Agents [503 (ii), 500

(ii)], Salt and Emulsifiers [322 or 471 & 481 (i)]


65 G, 135 G

MAGIX

Imagine a biscuit with the goodness of a health biscuit and fun of rich

cocoa and crunchy cashews. Magix is an eclectic mix of taste and health.

Brimming with 7 vital vitamins and 2 minerals, theres no way that moms

can refuse to let you have something that is crunchy, healthy and tasty.

Ingredient list:

Wheat flour, Sugar, Edible vegetable oil, Cashew Bits (5.4%), Milk

Solids, Invert Syrup, Salt, Leavening Agents [ 503 (ii), 500 (ii) ],

Emulsifiers [ 322 or 471 & 481 (i) ], Calcium & Ferrous salts & vitamins

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(0.06%), Dough Conditioner [ 223 ] and Antioxidant [ 319 ]. Contains

added flavours (artificial).


75 G, 137.5 G

Ingredient list:

Wheat flour, Sugar (26.3%), Edible vegetable oil, Cocoa solids

(2.3%), Milk solids, Invert syrup, Leavening Agents [ 503 (ii), 500 (ii) ],

Salt, Emulsifiers [ 322 or 471 & 481 (i) ], Calcium & Ferrous salts and

vitamins (0.06%), Dough Conditioner [ 223 ] and Antioxidant [ 319 ].

contains permitted natural colour [ 150b ] and added flavours (artificial).


75 G, 137.5 G

Digestive Marie

Digestive Marie will change your daily dipping and sipping routine;

making it more enjoyable and much healthier.

With five times more fibre than the regular Marie, you can actually see

the differences in Digestive Marie. With lower fat and calories than other

digestive biscuits, Digestive Marie helps you stay Active-Lite all day.

Yahi Marie, Sahi Marie!

Ingredient list:

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Wheat Flour, Cocoa Solids, Sugar, Partially Hydrogenated Edible

Vegetable Oils, Invert Syrup, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ],

Salt, Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners

[ 223]. Contains Permitted Natural Colour [ 150 b ] and Added Flavour

( Artificial ).


77G, 170G, 330G

Monaco sprinkled with salt

Share the company of great taste anytime, anywhere with Monaco. A

light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to

lifes ordinary moments.

Ingredient list:

Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible

Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ],

Invert Syrup, Salt, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers [ 322

or 471 & 481( i ) ], Dough Conditioners [ 223 ] and Improver [ Amylases

& other Enzymes ]. Contains Added flavour (artificial).


75 G, 120 G, 240 G

Parle Marie

Your favourite Marie biscuit, Parle Marie is now even more exciting. Its

lighter. Its crispier. And its tastier. Making it even more appealing than

before.

So the next time youre hanging out with your buddies, just tear open a

pack of Parle Marie. And immerse yourself in an engaging conversationand an even more engaging taste.

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Ingredient list:


Syrup, Milk Solids, Leavening Agents [ 503 ( Ii ), 500 ( Ii ), 341 ( I ) ],

Salt, Emulsifiers [ 322 or 471 & 481 ( i ) ], Dough Conditioners [ 223 ]

and Improver [ 1101 ( ii ) ]. Contains Added Flavours (Artificial).


77G, 170G, 226G, 330G, 372G, 392G

PARLE CREAM

Orange: Tickle your senses with Parle Orange Kream The tangy orange

cream between two scrumptious biscuits makes for a real treat.

Age no bar!

Ingredient list:


Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ],

Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ].

Contains Permitted Synthetic Food Colour [ 110 ] and Added Flavours

( artificial ).


80 G, 160 G

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Bourbon: Chocolate

Bourbon: Chocolate connoisseurs will find their fetish become more

rewarding. Deliciously sugar coated these Bourbons come with a

chocolate cream centre, making them an irresistible temptation for alltimes.

Ingredient list:

"Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils,

Cocoa Solids, Invert Syrup, Leavening Agents [ 503 ( ii ), 500 ( ii ) ],

Salt, Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners

( 223 ). Contains permitted synthetic [ 110, 122 ] and Natural ( 150 B )Food Colours and Added Flavours ( artificial )."


100 G, 200 G

Chocolate

Chocolate: Wholesome chocolatey goodness now enveloped in crispy

biscuits with Parle Chocolate Cream Treat.Ingredient list:

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Syrup, Cocoa Solids, Milk Solids, Salt, Leavening Agents [ 503 ( ii ), 500

( ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners

[ 223 ]. Contains Added Flavours [Artificial].


25 G, 65 G

Elaichi:

Elaichi: Enriched with the goodness of elachi, this cream biscuit will

indulge your taste buds. The natural tasting cream will ensure you a treat

you won't forget.

Ingredient list:

"Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils,

Invert Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( ii ), 500 ( ii ) ],

Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners ( 223 ).

Contains Permitted Synthetic Food Colour ( 102 ) and Added Flavours

( Artificial )."


80 G, 160 G

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Parle Pineapple

Pineapple: Parle Pineapple Kream makes the perfect tropical treat for all

those who appreciate the mouth watering, sweet and sour flavour of

pineapple.

Ingredient list:


Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( ii ), 500 ( ii ) ],

Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners ( 223 ).

Contains Permitted Synthetic Food Colour ( 102 ) and Added Flavours

( Artificial ).Pack Sizes available:

80 G, 160 G

Parle Mango

Mango: Now you dont have to wait for summer to enjoy delectable

mangoes. Parle Mango Kream biscuits bring the magical flavour of

mango to you. Treat yourself all year around!

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Ingredient list:


Syrup, Milk Solids, Salt, Starch, Leavening Agents [ 503 ( Ii ), 500

( Ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ], Dough Conditioners [ 223 ]

and Acid Regulators [ 296 ]. Contains Permitted Synthetic Food Colours

[ 102 ,110 ] and Added Flavours [ Artificial ].


80 G, 160 G

MILK SHAKTI

From boy-next-door to Super Boy, no thats not the plot for the next

Hollywood blockbuster its the effect of Milk Shakti. The Shakti of milk

fortified with the goodness of honey, a zabardast combo that even ace

batsman Dhoni swears by. So get that cape out and head straight to for a

pack of Milk Shakti today.

Ingredients :


Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ],

Honey, Emulsifiers [ 322 or 471 & 481( i ) ] and Dough Conditioners

[ 223 ]. Contains Added Flavours ( Artificial ).


75 G, 150 G

Rich butter

Rich butter and tempting cashews. An irresistible combination. Parle

Twenty-20 cookies. Baked to perfection to deliver the perfect experience

of taste and aroma, they melt in your mouth to give you a cookie eating

experience unlike one you have ever had before. So what are you waiting

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for? Go ahead and pick one up and enjoy a feast of crunchy, crispy

scrumptious cookies

Ingredients :


Syrup, Butter, Milk Solids, Leavening Agents [503 (ii), 500 (ii)], Salt,

Emulsifiers [472e] and Antioxidant [319]. Contains Added Flavours

(Artificial).


65 G, 117 G, 215 G

Golden Arcs (Pineapple Flavor)

Mums can't say no to this juicy treat filled with the natural goodness of

real fruit enveloped in a soft biscuit roll. There's no way you can avoid it

either Grab a pack of Golden Arcs and enjoy the mazza of real fruit.

Available in 2 juicy flavors Pineapple and Orange. Bliss at first bite.

Ingredient list: Pineapple Flavor:

Wheat Flour, fruit Products, Sugar, Hydrogenated Vegetable Oil, Invert

Syrup, Starch, Malto Dextrin, Soya lecithin (322), Salt, Sodium

Bicarbonate (500) and Citric Acid (330)

Contains permitted synthetic food color (102) and added flavor (artificial)

Best before 9 months from the packaging.


65 G, 130 G

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Golden Arcs (orange Flavor)

Ingredient list:

Wheat Flour, fruit Products, Sugar, Hydrogenated Vegetable Oil, Invert

Syrup, Starch, Malto Dextrin, Soya lecithin (322), Salt, Sodium

Bicarbonate (500) and Citric Acid (330)

Contains permitted synthetic food color (112) and added flavor (artificial)

Best before 9 months from the packaging


65 G, 130 G

NIMKIN

A crispy cracker that adds a namkeen zing to the usual biscuit. Goes well

with a cup of tea, an evening snack or an occasional namkeen thought.

Just bite in and let the rich golden texture melt in your mouth.

Ingredient list:Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible

Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 (i) ],

Salt, Invert Syrup, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers [322

Or 471 & 481(i) ], Dough Conditioners [ 223 ] and Improver [Amylases

and other Enzymes]


75 G, 120 G

KREAMGOLD

Delight in a sweet indulgence with Parle Kreams Gold.

Rich cream in four yummy flavours- Orange, Chocolate, Pineapple, and

Elaichi that just melt in your mouth. Enjoy the creamy, crunchy sensation

as you relish the dollop of cream enclosed within crispy biscuits. So go

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ahead, enjoy yourself with Parle Kreams Gold and youll be left asking

for more.


80 G, 160 G

Elaichi

Treat your senses to the intense flavour of Elaichi enclosed within

crunchy biscuits. Its nothing less than royal with the queen of spices.

Ingredient list:

Wheat Flour, Sugar, Edible Vegetable Oil, Invert Syrup, Milk Solids,

Leavening Agents [ 503 (ii),

500 (ii) ], Salt, Emulsifiers [ 322 or 471 & 481 (i) ], Dough Conditioner

[ 223 ] and Antioxidant [ 319 ]. Contains Added Flavours (artificial).


80 G, 160 G

Orange

Enjoy the tangy taste of orange in the luscious orangey cream filling,

sandwiched between crunchy biscuits.

Ingredient list:

Wheat Flour, Sugar, Edible Vegetable Oil, Invert Syrup, Milk Solids,

Leavening Agents [ 503 (ii),500 (ii)], Salt, Emulsifiers [ 322 Or 471 & 481 (i) ], Dough Conditioner

[ 223 ] and Antioxidant [ 319 ]. Contains Permitted Synthetic Food

Colour [ 110 ] and Added Flavours (artificial).


80 G, 160 G

Pineapple

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Savour the juicy flavour of pineapple in crunchy mouth-watering biscuits.

Sink your teeth into one and succumb to this tropical temptation.

Ingredient list:Wheat Flour, Sugar, Edible Vegetable Oil, Invert Syrup, Milk Solids,

Leavening Agents [ 503 (ii),

500 (ii) ], Salt, Emulsifiers [ 322 or 471 & 481 (i) ], Dough Conditioner

[ 223 ] and Antioxidant [ 319 ]. Contains Permitted Synthetic Food

Colour [ 102 ] and Added Flavours (artificial).


80 G, 160 G

CHOX

Its time to get messy. Chocolate on your fingers. Chocolate on your chin.

Oops, you even got got a little chocolate on your clothes. And not just

any chocolate. But the rich, ultra-chocolatey Chox bar. Go on, grab a bite.

Just be sure to clean up afterwards.

Ingredient list:

Sugar, Liquid Glucose, Partially Hydrogenated Edible Vegetable Oils,

Cocoa Solids, Milk Solids, Emulsifier (E322), Starch. Contains permitted

natural colours (E1506) and added flavours (artificial).

MONACCO JEERA

To add some spice to life, have the exciting variant of Monaco - The

Zabardast Jeera Flavour. The same light salted biscuits that lift your

spirits now comes delicately seasoned with Jeera. Relish this unique taste

at all times of the day.

Ingredient list:

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Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible

Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ],

Invert Syrup, Salt, Jeera, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers

[ 322 Or 471 & 481 ( I ) ], Dough Conditioners [ 223 ] and Improver

[Amylases & other enzymes ]. Contains Added flavour (artificial).


75 G, 120 G

HNS BOURBON

The thrill of chocolate cushioned between two loving biscuits

Its love at every bite.Introducing Parle Hide & Seek Bourbon.

You know it only if you taste it!

SKU LIST:

CHOCLATE MELODY

Caramel meets chocolate to yield an outcome nothing less than

delectable. Parle Melody comes with an irresistible layer of caramel on

the outside and a delightful chocolate filling within. Pop it in your mouth

and relish the unique experience. It wont be too long before you find

yourself asking the age old question Melody itni chocolaty kyon hai?'

Ingredients:

Sugar, Liquid Glucose, Cocoa Solids, Partially Hydrogenated Edible

Vegetable Oils, Milk Solids, Starch, Salt And Emulsifier ( 322 ).Contains

Added Flavours ( Artificial ).

KISMI GOLD

With a perfect blend of Caramel & Elaichi, the new Parle Kismi Gold is

bound to take romance to an entirely different level and make it more

irresistible than ever before. Have one to experience romance at its best.

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Ingredients :

Sugar, Liquid Glucose, Partially Hydrogenated Edible Vegetable Oils,

Milk Solids, Starch, Salt and Emulsifier ( 322 ), Contains added flavour

( artificial).

MANGO BITE

Need a quick escape from everything ordinary? Just pop a Mango Bite

and dive into a tropical mango paradise. Sit back, roll it around and enjoy

one wave after another of juicy mango treats that go on and on and on.

Ingredients :

Sugar, Liquid Glucose, Acidulant, Mango Solids, Edible Vegetable Oils,

Edible Starch, Permitted Flavours and Colours.

ORANGE CANDY

Feel like eating an orange but dont want to be bothered with peeling

one? How about just unwrapping one then?

Parle Orange Candy. This little candy is a mouthful when it comes to the

tangy, juicy taste of real oranges. A bite-sized orange in a wrapper.

KACHHA MANGO BITE

The glider got copied and became a jet plane. Western hits got copied and

became Anu Malik songs. The typewriter got copied and became a

keyboard. Similarly, we have managed to copy the tangy flavour of rawmangoes in a candy which is a little sour, a little sweet and certainly a

little mischievous. We call it Kaccha Mango Bite. It truly is a kacche

aam ka copy.

The perfect antidote to the sultry weather is just a gulp away from you.

Parle presents Xhale, a super-cool mint thatll give you the pleasures of

the Antarctic right here.

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POPINS

Give the orange to a friend and the mango to a stranger. Or try the lemon

for a neighbour and the strawberry for a teacher. Give the black currant to

the school bus driver and the pineapple to anyone else you please. With

so many flavours in each pack of Poppins, you will have only one thing

to say to everyone you meet; "Doon Kya".

2 IN 1 ECLAIRS

Twos always better than one. Discover the delicious cream filling hidden

with a creamy caramel shell. Tickle your taste buds with the burst of rich

creamy taste. Eclairs 2 in 1, its double the pleasure.

KISMMI TOFFEE

Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the

distinct flavour of elaichi (cardamom) this toffee is sure to send your

sweet tooth on a joyride.

GOLGAPPA :- UPCOMING EVENTS

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Mention Golgappa to lovers of roadside snacks and watch them get

excited. Just the very memory of the sweet tangy taste of Golgappa is

enough to make the taste buds tingle, the mouth water and the senses to

party. Now imagine if you can have the Golgappa whenever and

wherever you want it, even as you are reading this, for example. It is

possible with Parle Golgappa. It captures the same magic of the popular

street side Golgappa in a Goli or a hard boiled candy, if you prefer. So

pop in a Golgappa and treat your senses to a fun filled trip, whenever and

wherever.

Sugar Boiled Confectionery

Ingredients :

Sugar, Liquid Glucose, Seasoning, Acidulant (296), Salt and Edible

Starch Contains permitted Synthetic Food Colors (102, 133)

Best Before 12 Months from Packaging

KISSMI TOFFEE BAR

Aka the 'Maha' Tasty Bar. And true to its character, its big on size andon taste. Its distinct elaichi (cardamom) flavour has won itself the No.1

spot as the largest selling toffee bar in India. Why argue with a billion

people, just bite into one yourself and you too will agree.

Its everything that the Kismi Toffee Bar is, only smaller. Wrapped in the

distinct flavour of elaichi (cardamom) this toffee is sure to send your

sweet tooth on a joyride.MELODY SOFTY

When caramel and chocolate blend its magic. Parle Melody Softy, a

blanket of caramel wrapped around a generous filling of chocolate that

melts softly in your mouth.

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MAZELO

Fruits are more fun with Mazelo. As the name suggests, Mazelo is filled

with exciting fruit flavor, which comes out with every roll of your

tongue. So you can enjoy it as slowly or as fast as you want. Fruits have

never been this naughty or this entertaining. Have one after one. Have

fun. Available in all your favorite fruit flavors like black currant, orange,

watermelon and green apple. Ab jaise bhi lo, Mazelo.

Watermelon: Contains permitted synthetic food color (122) and added

flavor (Artificial)

Green Apple: Contains permitted synthetic food color (102, 133) and

added flavor (Artificial)

Orange: Contains permitted synthetic food color (110) and added flavor

(Artificial)

PARLE LITES

Roses without thorns. Summer without the heat. Candies without

calories? Finally Parle brings you the mouth-watering taste of candieswithout the worry of calories. Pop in a Parle Lite candy, available in

flavours of Coffee, Kachha Mango, Digestive and minty Xhale.

Kaccha Mango Bite

Isomalt, Acidulant (296), Acesulfame-K, Contains permitted synthetic

food colours (133,102) and added flavours (artificial).

Xhale

Isomalt, Acesulfame-K, Contains permitted synthetic food colours (133)and added flavours (artificial).

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Digestive

Isomalt, Seasoning, Acidulant (296), Salt, Acesulfame-K, Contains

permitted synthetic food colours (133,102) and added flavours (artificial).

Coffee

Isomalt, Salt, Acesulfame-K, Contains added flavours (artificial).

PARLE EXPORT POLICY

Parle Products Pvt. Ltd. Is a US $ 450 million conglomerate started in

India in 1929. We are in the business of manufacturing and marketing

biscuits and confectionaries.

We have State-of-the-art machinery with automatic printing and

packaging facilities. Our biscuit baking oven is the largest of its type in

Asia.

Over the decades the efforts of our Research & Development wing have

made the repertoire of our products grow manifold. In biscuits we have

Glucose, Milk, sweet and salted cream, wafer crme, cumin seed and

cheese categories.

In confectionery, we have a range of toffees and hard-boiled

candies available in chocolate, mint, cola, and tropical fruit flavors. Some

of these are double layered toffees and center filled candies packed in

rolls or pillow packs, or have single or double twist wrapping.

Almost all of our products are market leaders in their category and

as recognition of their quality, have won Gold, Silver and Bronze Monde

Selection medals since 1971.

Parle enjoys a 40% share of the total biscuit market and a 15%

share of the total confectionary market, in India.

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Import-Export

The immense popularity of Parle products in India was always a

challenge to our production capacity. Now, using more moderntechniques for capacity expansion, we have begun spreading our wings

and are going global.

Parle biscuits and confectionaries are fast gaining acceptance in

international markets, such as, Middle East, Africa, South East Asia and

the more sophisticated economies like U.S.A., UK, Canada, Australia and

New Zealand now relish Parle products.

As part of the efforts towards a larger share of the global market, Parle

has initiated the process of getting ISO 9000 certification.

The Parle name symbolizes quality, health and great taste. And yet, we

know that constantly innovating and catering to new tastes have built this

reputation. This can be seen from the success of its new brands such as

Hide & Seek, Mangobite etc.

Today, the Parle brands have found their way into the hearts and homes

of people all over India & abroad.

The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie

Choice, Hide & Seek and confectionery brands, such as, Melody,

Poppins, Rolacola, Mangobite enjoy a strong imagery and appeal

amongst consumers across the world.

Which has resulted into Parle-G being the worlds largest selling biscuit".

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Parle Products with its wide platter of offering of biscuits and sweets like

Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since

1929 is also actively engaged to change & uplift the social face of India.

As a part of Corporate Social Responsibility Policy Parle is keenly

involved in the overall development of younger generation with focused

endeavor to built New Face of India and spread happiness & joy all over.

Parle Centre of Excellence as an institution is dedicated to enrich thelives of people through conducting various cultural programs across all

region to facilitate the all round development of the children. Every year,

Parle organises Saraswati Vandana in the state of West Bengal during the

festival of Saraswati Puja, inviting schools from all across the state to

participate. The event is one of much fanfare and celebration, keeping

alive the culture and traditions of ages. Our involvement in culturalactivities has seen the inception of Golu Galata in Tamil Nadu, held

during Navratri. Its gives a platform to all the members of a household to

showcase their creativity and being judged by immanent personalities.

Thousands of families participate and celebrate the occasion on a grand

scale.

These events give us a chance to interact with children on a one-to-one

basis, and promote our belief of fun and health for the whole family.

Parle The world of Happiness.

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Dedicated to enriching the lives of people across India, the Parle Centre

of Excellence has been keenly involved with promoting programmes to

facilitate the all-round development of children. Parle Saraswati Vandana,

one of its initiatives, is an inter-school contest based on the Saraswati

Puja celebrations. It gives the children an opportunity to exhibit their

creative skills and makes the celebrations even more special in the

process. Started in the year 2002 in Kolkatta, it has seen a tremendousincrease in the number of schools participating each year, with entries

coming from schools of West Bengal.

Every year a grand programme is organized by Parle in Kolkotta to

felicitate the winners. Here eminent personalities from the field of

literature, education, art, films, media and politics grace the occasion.

Performances by popular artistes make it a night to remember for everyinvitee present there. The awards and adulation makes it unforgettable for

the winners.

GOLU GALATA

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Parle Products is in the business of manufacturing and marketing biscuits

and confectioneries since 1929. Over these years Parle has been activeacross regions conducting various social activities as part of our

Corporate Social Responsibility policy.

In Tamil Nadu, traditionally, women decorate various dolls made of clay

during Navaratri celebrations by setting up 7-9 steps. This display is well

decorated and friends and relatives are invited to witness the same.

Through a detailed research, Parle found that due to time pressures, thistradition is slowly dying and is getting restricted to a select few

households.

Thus, to revive the fading event, Parle introduced this novel promotion

called Parle Golu Galata contest. Golu means Doll & Galata means

Dhammal.

CAREER WORK CULTURE

Parle has a very open work culture. Our work atmosphere is comfortable

and relaxed that helps increase productivity and efficiency.

Group lunches and outstation team-building exercises that augment inter-

personal relations and mutual understanding are part of our work culture.

We organise discussion forums and training programs on stress

management and employee well being. Yoga trainings, health check-up

camps and workshops on healthy lifestyle are regular events in Parle.

At Parle , we are constantly looking for enthusiastic, well motivated and

above all friendly people to join our various departments. By employing

people from different backgrounds and communities, we are better

equipped to understand the needs of our customers and to provide a

quality service. If you make the commitment to join our team, we will

provide career opportunities that are second to none.

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PROBLEM FORMULATION

Limited Options:- The recruitment of only internal candidates

restricts the choice of management.

Lack of Originality:- The present employees may not be able

e to bring new ideas.

Expensive :- The process of recruitment from outside is very

expensive.

Lack of co-operation:- The old staff may not co-operate with

the new employees because they feel that their right has been

snatched away by them.

Problem of adjustment:- There may be a possibility that the

new entrants have not been able to adjust in the new environment.

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OBEJECTIVES OF THE STUDY

Research study has the following objective:

To find out the problems are facing by the company towards

recruitment of employees.

To find out the policy that company use to recruit candidate for the

organization.

To analysis the result the recruited candidates.

To selection the most suitable person who would match the

requirements of the job and the organization best.

To find out the selected person are satisfied with his work.

To know how to recruitment the best employees in the

organization

Naresh Soni

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Transcript of Naresh Soni