IIPM FB 2

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    Org Structure

    By

    Prof Ravi

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    Org Structure: Mintzberg Division of tasks andcoordinating them.

    Approaches to Coordination

    Mutual adjustment:- informal comm/small org

    Direct Supervision:- Large org/ supvr coord

    Standardization of employees skills

    Standardization of Work Process

    Standardization of outputs

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    Forms of Organization:-

    Simple Structure:- Applicable in Dynamic but

    not complex sit, very few formal rules/policiesand centralization of auth and decision

    making.

    Machine Bureaucracy:- large org, simple and

    stable environment. Main coord mechanism is

    standardization of procedures.

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    Professional Bureaucracy:- stable and dynamic

    environment, main coord mechanism is

    standardization of workers skills.

    Professionalism and expertise of employees is

    given importance. Univs/ prof firms.

    Divisional forms:- Org has to cater for different

    markets or clientele. Main coord mechanism is

    the output of products and services.

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    Adhocracy:- Org working in dynamic

    environment and sit of high tech complexity.

    Decision making is spread throughout the org.

    Coord is through mutual adjustment and lot of

    imp is given to personal communication.

    Functions of Org Design:-

    Leads to division and grouping of tasks.

    Act as network to convey info.

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    Structure for locating decision centers or

    authority.

    Link the work units with customers andsuppliers.

    Structure of the Org:- Two Categories

    Traditional org structure Modern Org Structure

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    Traditional Org Structure: function, geography,

    product and customer.

    Functional Structure:- organizes employees

    around specific functional areas. People with

    specialized skills are grouped together. Sales,

    finance, marketing etc.

    Advantages:- fosters professional identity, highdegree of specialization, keep pace with latest

    tech development, direct supervision, common

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    Pool of talent, creates economies of scale.

    Disadvantages:- focus on dept goals rather

    than org goals, lacks overall connectivity withthe org, lack of coord with other units, tunnel

    vision effect, adverse impact on quality of

    products and customer satisfaction. Limits the

    process of developing broad based general

    managerial skills because of specialization.

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    Geographical/ Territorial Structure:- As org growsin size it spreads to new region.

    Advantages:- suits retail chain/ fast food,

    promotes competitiveness and quality, createsmany profit centers, design is on decline due to e-business.

    Disadvantages:- difficult to make consistency of

    image, amount of cont to be given to localmanagers, imp of geographical design decreaseddue to free trade between countries.

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    Customer or Market based :- with eachregional territory different types of product

    lines may be required. Advantages: used in combination with other

    designs, keeps focus on demand of customers,high employee involvement, customer focus

    help to modify the behavior of the employees. Disadvantages: duplication of effort marketing

    and sales, maintaining product expertise

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    Product Based org design:- uniqueness of the

    products rendered to customers.

    Advantages:- generates entrepreneurialbehavior, product lines executive have profit

    share responsibility.

    Disadvantages:- difficulty in coordination,

    conflict among colleagues, duplication of

    specialization.