Iguana Comics and Gifts LLC

Marketing Project

Part IV: Executive Summary

Executive Summary

• Build on existing loyal base – volunteers• Implement both grassroots types of

Marketing and Mass Marketing• Immediate actions are low cost, Moderate-

High actions are high cost• Build using strengths: artistic abilities,

dedication, loyalties

CompetitionCost:Low

Timeframe:Immediate

Return:Moderate

-Expectation: Generate interest and excitement about comics and the comic world by rewarding an

artist for an artistic piece in the genre.

• Promote at high school, community college, in store

• Culminate on Art Night

• Monthly or Bi-Monthly

• Reward

• Cost=$30 (18 comics)+award

Reading Material• Cost:Low• Timeframe:Immediate• Return:Moderate

-Expectation: Remind people about comics, invoke some reminiscing, spark new interest in the

stories/characters

• Place in offices with lobbys and long waits (doctor, oil change, hotel lobby, coffee shop)

• Start with 10 businesses

• Tracking insert

• Label “Provided by Iguana Comics”

• Cost=$20 (13 comics)

On Screen Movie Ads• Cost:High• Timeframe:Next Year• Return:Moderate/High

-Expectation: High profile exposure to reach a large audience of people within our target market,

especially during first run films in our genre.

• 15 sec ad runs on all screens

• Budget Ahead!

• Run during peak season and when related movies to the genre come out

• $250/month, 4 month min

• Cost=$1000 (312 comics, 20 graphic novels, $1000 in gifts)

Menus• Cost:Moderate• Timeframe:Within 3

months• Return:Moderate/High

-Expectation: Generate interest and excitement about comics and the comic world by rewarding an

artist for an artistic piece in the genre.

• Kids’ menus in restaurants like brewpubs, diners

• Design/print demonstration example

• Eddy’s adult menu? Archie?

• Cost=$7/menu(4 comics/menu)

In shopFrequent Buyer Stamp Cards

• As an effective way to attract the frequent buyers as remain regular buyers.

• From psychology, the feeling of get the free stuff is better than purchase one.

• “buy 10 get your 11st one free”

• Due to the most stuff price in Iguana from $2.99 to $3.99, so it will not decrease the shop profit.

In shopFrequent Buyer Stamp Cards

• -Expectation: Inspire people desires to get the free stuff and perform as the word to mouth advertisement.

-Action timeframe: Immediate-Cost: Low -Return: Low

-Initial investment requirements: small business

-Artistic designer: three owners

-Time: 6-10 hours

In shopMonthly Store Fronts

• Iguana comics shop is located in the main street.

• Creating a colorful and compelling store front can draw new customers stop by your shops, while attract exciting customer to return.

• They can paint the mirror or decorate window by Comics Posters or display many graph novels in different shape.

In shopMonthly Store Fronts

• -Expectation: Win the reputation between on foot and drive-by customers. The useful tool for advertising.

-Action timeframe: Moderate-Cost: Low-Return: Moderate

-Initial investment requirements: small business

-Artistic designer: three owners

In shopSponsoring a little league team

• Sponsoring the league team is a fantastic way for Iguana dealers to advertise, gather new leads and develop prospects, in addition to supporting the community.

• Display their LOGO on the bottle of water, sun hat or ball pen.

• The bottle printing cost $1.44 each, the hat printing will go to $3.46 each. Therefore, I estimate the cost will from $144 to $346.

In shopSponsoring a little league team

• Expectation: Explored the reputation in community

-Action timeframe: High-Cost Involved: Moderate-Return: Low

Website

• www.iguanacomics.com• DIY or Contractor• Optional:

– Online coupons– Email subscriber list– Blog– Online store

• Cost:Low-High• Timeframe:Immediate• Return:High

Online Advertising

• Search Engine Optimization (SEO)

• Pay-Per-Click (PPC)

• Cost:Low• Timeframe:Immediate• Return:High

Conclusion

• Utilize Iguana’s strengths in creative marketing

• Enhance use of unique market position• Build a wider diversity of marketing

methods• Keep costs low until marketing has proved

itself

Thank you !

Referenceshttp://ezinearticles.com/?101-Marketing-Strategies---Frequent-Buyer-Progams&id=3493539

http://wiki.answers.com/Q/How_much_does_a_post_card_stamp_cost

http://wordpress.com/

http://pages.ebay.com/storefronts/start.html

http://webstore.amazon.com/info/wba_try?ld=SEWBGOOBran&s_kwcid=TC|12902|%2Bamazon%20store%20website||S|b|9963146276

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http://www.google.com/ads/adwords2/

https://www.facebook.com/advertising/?campaign_id=194417723019&placement=broad&creative=5811886952&keyword=adwords+facebook&extra_1=20c21fda-d5e1-8329-eb3d-0000153b7299

http://www.google.com/addurl/?continue=/addurl

http://www.bing.com/webmaster/SubmitSitePage.aspx

http://siteexplorer.search.yahoo.com/submit

http://www.google.com/analytics/

http://www.godaddy.com/default.aspx

http://www.dancrouchblog.com/