18.08.14

This Week...Hailo, Missing persons, Pocket Books, Scrabble outdoor, P&G Always

HailoHands Down

Australian Federal PoliceMissing Person

Pocket BooksRed Bull campus clash

ScrabbleMadrid Outdoor

#likeagirlP&G Always

HailoHands Down

Hailo is the latest worldwide phenomenon in taxi hailing. It’s an easy to use app available in cities all over the world.

To spread the message, they took a rather hands-on approach. Literally. They took to the streets – high-fiving hailers and handing out actual phones preloaded with a month's worth of free all-you-can-Hailo.

Australian Federal PoliceMissing Person

The Australian Federal Police used Pre-Roll on Youtube to drive awareness of the number of missing people in Australia. The ad also featured a clickable button for ‘Yes, I have seen this person,’ or ‘No, I have not.’

A very effective way to drive engagement using a form of advertising many consumers consider a pest.

Pocket BooksINGLÊS

L&PM Pocketbook company is the number 1 publisher of pocket books in Brazil. They wanted to communicate the convenience of their format over regular books.

So they partnered up with a popular fashion label, to launch an exclusive jeans label, with individual printed pockets on each pair. There were stories, poems and tales from famous authors, all to be discovered – clever placement which led to an increase in visits to the publishers site f 24% and an increase in sales of 13%.

Scrabble Saving words

After the economic crisis hit Spain, there were a large number of businesses with abandoned signs out-front, whether because the business had gone under, or they couldn’t afford to replace damaged or worn signs.

Scrabble came up with a creative way to restore the incomplete signs around the city, using the iconic scrabble piece.

#likeagirlP&G Always

“Like a Girl” is a video that raises an objection with the age-old expression being used to express a weak and lesser form of anything from running, to sport to fighting.

The point is captured with a simple question: “When did doing something ‘like a girl’ become an insult?”

Proctor & Gamble decided to face the problem of self-esteem head-on with a really fantastic viral. They’re asking people to join the movement, and they’ve kicked off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an amazing thing.