IGERT Research Poster - Energy Conservation
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Motivating Energy Conservation - A Large-Scale Behavioral Study Omar I. Asensio How can we motivate or “nudge” people to conserve energy? ENGAGE is a real-time energy monitoring study at UCLA. It is currently among the largest behavioral studies in energy conservation in the U.S. Residents at UCLA’s University Village Apartments are currently having their apartments outfitted with a system to measure their electricity usage down to the appliance level. We take a behavioral science approach combined with enabling technology to test the effectiveness of financial and non-financial incentives. Post-treatment effect on population True effect of treatment Household controls Psychological controls Weather controls Common time trend The Technology Prof. Magali Delmas (PI), Prof. William Kaiser (co-PI), Dr. Robert Gilbert, Dr. Miriam Fischlein, Victor Chen FINANCIAL. "Last month you used 66% more electricity than your efficient neighbors. In one year, this will cost you $34 dollars extra. HEALTH. "Last month you used 66% more electricity than your efficient neighbors. This results in 609 pounds of additional CO 2 emissions and air pollution that is known to contribute to health impacts such as childhood asthma." Health message + Private feedback Health message + Public (status) Financial message + Private feedback Financial message + Public (status) Private Public (status) Common Good Public Status Financial 2x2 Research Design ENGAGE Website: Real-Time Energy Feedback down to Appliance-Level Funded by the NSF Clean Green IGERT and the California Air Resources Board Health Emissions Financial Trees Saved Developing Country Cars on the Road 0 25 50 75 100 10.9 25 17.2 28.1 20.3 34.4 28.1 29.7 45.3 35.9 45.3 40.6 % Agree % Strongly Agree 75.0% 65.6% 64.0% 54.7% 62.5% Top 2 Box 39.0% Behavioral Science Messages: Pre-Test Econometric Model Status: Green Status: Red Social Comparisons Public Information Sample Messages A B C University Village Study Population + Blind Control +Non-participants Study Population Treatment + Control groups Survey Population http://engage.environment.ucla.edu Feedback University Village Apartments How you are doing: January 2012-February 2012 Your Usage Avg Neighbor Efficient Neighbor
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Energy Conservation Poster, IGERT Research Poster, National Science Foundation
Transcript of IGERT Research Poster - Energy Conservation
Motivating Energy Conservation - A Large-Scale Behavioral Study
Omar I. Asensio
How can we motivate or “nudge” people to conserve energy?
ENGAGE is a real-time energy monitoring study at UCLA. It is currently among the largest behavioral studies in
energy conservation in the U.S.
Residents at UCLA’s University Village Apartments are currently having their apartments outfitted with a
system to measure their electricity usage down to the appliance level. We take a behavioral science approach
combined with enabling technology to test the effectiveness of financial and non-financial incentives.
Post-treatmenteffect on
population
True effectof treatment Household
controls
Psychologicalcontrols
WeathercontrolsCommon
time trend
The Technology
Prof. Magali Delmas (PI), Prof. William Kaiser (co-PI), Dr. Robert Gilbert, Dr. Miriam Fischlein, Victor Chen
FINANCIAL. "Last month you used 66% more electricity than your efficient neighbors. In one
year, this will cost you $34 dollars extra.
HEALTH. "Last month you used 66% more electricity than your efficient neighbors. This results in 609 pounds of additional CO2 emissions and air
pollution that is known to contribute to health impacts such as childhood asthma."
Health message +
Private feedback
Health message +
Public (status)
Financial message +
Private feedback
Financial message +
Public (status)
Private Public (status)
Common Good
Public Status
Financial
2x2 Research Design
ENGAGE Website: Real-Time Energy Feedback down to Appliance-Level
Funded by the NSF Clean Green IGERTand the California Air Resources Board
Health
Emissions
Financial
Trees Saved
Developing Country
Cars on the Road
0 25 50 75 100
10.925
17.228.1
20.334.4
28.129.7
45.335.945.340.6
% Agree % Strongly Agree
75.0%65.6%64.0%
54.7%
62.5%
Top 2 Box
39.0%
Behavioral Science Messages: Pre-Test
Econometric ModelStatus: Green
Status: Red
Social Comparisons Public Information
Sample Messages
ABC
University VillageStudy Population + Blind Control +Non-participants
Study PopulationTreatment + Control groups
SurveyPopulation
http://engage.environment.ucla.edu
Feedback
University Village Apartments
How you are doing: January 2012-February 2012
Your Usage
AvgNeighbor
EfficientNeighbor
