Ifma av toolevent 12-06-14_samsung

SAMSUNG SMART SIGNAGE SOLUTIONS FOR CORPORATE

IFMA AV-TOOLEVENT

DAVID DE SMEDT, PRODUCT MANAGER SMART SIGNAGE - SMART HOSPITALITY DISPLAY

Tuesday, June 10, 2014

3

Challenges of IT in Corporate

1. MARKET TRENDS

Source : CEB, The Future of Corporate IT, 2013

IBM, CIO Study, 2011

4

What does corporate require from IT?

IT in Corporate is required to facilitate collaboration, agility, and

customer communication

1. MARKET TRENDS

IT CHALLENGES DRIVERS

Source : CEB, The Future of Corporate IT, 2013

IBM, CIO Study, 2011

Focus on Customer Interaction

Greater Interdependence

Increased Knowledge Intensity

The growth in importance of

network-based performance

The percentage that values

improvement in customer-

facing

2x

69%

Ensure collective

intelligence through

enhanced INTERNAL

COLLABORATION

Support decision making

by providing RELEVANT

INFORMATION

Improve customer

relationship through

CUSTOMER ENGAGEMENT

The percentage of employees

whose jobs involve judgment 82%

5

How should IT leaders respond?

To cope with challenges, corporate IT leaders has to create an

environment for scalable collaboration and relevant information

delivery

1. MARKET TRENDS

Source : IBM, STOP THINKING CiO, START THINKING BUSINESS VALUE

Future of CIO, Six ways CIOs can contribute to revenue generation

IT Infrastructure

contributing to business and corporate performance Prepare mode to enhance

customer’s interest for corporate message

Build infrastructure for enhanced corporate DB

access and info. management

Create

Collaborative

Environment

Strengthen

relevant

Information

Delivery

Facilitate

External

Engagement

Provide system for easier employee connectivity and multiple collaboration activities

6

Roles of digital signage

Digital signage serves various roles in creating environment for

collaborative, relevant, and engaging communication environment

1. MARKET TRENDS

COLLABORATIVE RELEVANT ENGAGING

Enable sharing ideas and

various documents

Delivering corporate news

and biz. performance

Displaying marketing

messages and directory

info.

7

Source : iSuppli Market Studies, April. 2013 IDC, Midmarket Opportunities for Unified Communication & Collaboration, Feb. 2012

Digital signage directions

Corporate customers require displays to be interactive, simple-to-

operate, and impactful in content delivery

1. MARKET TRENDS

DIRECTIONS CUSTOMER NEEDS

Enhance interactivity for employee collaboration

Ease delivery and management of relevant information

Deliver impressive message for customer engagement

Deployment plan with technology road map

Increased affordability and ROI of displays

Simple operation of displays due to staff shortage

Flexible platform for multiple solution adoption

Compatibility with communication solutions

Multiple location deployment and operation

Flexible display arrangement and format

Effective solution for interaction and collaboration

Visualize what you imagine.

Samsung Display Solutions.

OUR SOLUTION

9

Samsung display solutions

Samsung Display Solutions facilitate interactive and reinforce

corporate image while assuring ease of operation

9 2. OUR SOLUTION

FACILITATE INTERACTIVE collaboration

EASE OPERATION for relevant information

DELIVER IMPRESSIVE messages for engagement

10

Facilitate interactive collaboration

Improve employee collaboration environment through highly

connected and interactive display solution

10 2. OUR SOLUTION

New York City High connectivity with

conferencing system

Render high connectivity with video conference

system and other peripherals to enable reliable

collaboration environment

Convenient meeting with

interactive features

Share ideas and opinions more freely with

interactive features such as touch screen and

interactive white board solution

Easy content sharing

through rich media

support

Ease meeting operations with the solution that

supports a wide range of media formats and

requires no additional handling

London Beijing

Seoul

11

Technologies for ‘interactive

collaboration’ Samsung provides extensive connectivity and content support to

facilitate interactive meeting environment

2. OUR SOLUTION

Touch Screen Solution

Samsung has integrated a touch screen

solution with enhanced sensitivity of the infrared touch screen with response time of 15ms to 40ms.

Plug & Play

Functionality Samsung MagicInfo Solution allows users

to play various content (image, video,

document files) by simply plugging

a USB into the display.

High Compatibility Providing a comprehensive connectivity with peripheral devices so that users can retrieve content from various sources easily.

Interactive White Board Through more accurate touch-

sensitivity all the way to the edges of

the screen, Samsung displays provide

improved touch reliability and

responsiveness.

Extensive Media

Support Samsung display solutions support a

wide range of video and audio

codec. As a result, users can play

various types of content with the

embedded media player.

Increased Compatibility Samsung LFD operate in Windows

Operation System. High compatibility of

Samsung LFD with IT infrastructure and

legacy systems helps display solutions to

be integrated as a productivity solution

immediately.

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Ease operation for relevant information

Deliver timely and customized information to employees with easy-

to-use content management solution

2. OUR SOLUTION

Easily tailoring content

via connections to

internal DB

Facilitate real-time display of data retrieved

from corporate DB using pre-created template

and authoring tool

Low barriers to adopt

with embedded solution

Optimize the required resources with the

embedded solutions that allow easy

management of relevant content

Simply deploying

content to multiple

locations

Simplify delivery of relevant content even for

dispersed displays via network-based content

management solutions

13

Technologies for ‘ease operation’

Samsung provides advanced solutions for integrated device and

content management

Real time DB

connection Samsung MagicInfo Solution DataLink add–

in facilitates a real-time connection

with the internal database (DB).

This ensures a reliable transfer of content.

Content Management Samsung MagicInfo Solution support

centralized content authoring

and distribution. Accessed through a

web, operators can remotely manage content.

Network Management

With Samsung MagicInfo, administrators

can remotely manage a network

of displays. They can control screen

status, configure IP, and manage screens.

Embedded solution

With the embedded media player

and display management

solution, customers can enjoy basic

management functionality while achieving

cost efficiency

2. OUR SOLUTION

Anti-image Retention With four different types of anti-

image retention modes, displays

are automatically refreshed throughout the

day, helping to contribute to longer panel

life.

Cooling Technology Providing advanced heat

management features, displays

allow reliable operation for 24 hours a day,

7 days a week .

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Deliver impressive messages to engage

Capture customers’ attention to corporate message with high quality

display images and dynamic layouts

14 2. OUR SOLUTION

Seamless content

delivery

Supporting immersive viewing experience

with high quality images on video walls

designed for minimal content loss

Vivid and lifelike image

Enhancing visibility of the content via optimized

color projection using Samsung advanced

color management solution

Supporting dynamic and

artistic concept

Delivering content with greater impact through

artistic display layouts and image adjustment

15

Technologies for ‘impressive message’

Samsung provides superior display technologies to deliver vibrant

and dynamic images

Dynamic Color Contrast

Samsung displays deliver images in high

dynamic color contrast of 5,000:1 with

advanced backlight deeming technology.

ACM & Factory Tuning Using Samsung Advanced Color

Management software and Factory

Tuning, Customers can customize color

specifications with accuracy.

Super Narrow Bezel

Samsung display solution keeps viewers

focused with the ultra narrow 5.5mm

bezel. This results in better delivery of

content since the frames do not get in your

way.

Image Rotation

Samsung displays can be arranged easily

to create artistic display layouts.

The more dynamic displays are the better

audience engagement.

Full HD Resolution

Samsung display solutions deliver

1920x1080 Full HD resolution with

LED light, yielding 700 Cd for brightness.

conventional Samsung

5.5mm

2. OUR SOLUTION

Auto brightness Sensor By automatically sensing

brightness and adjusting displays to

match the surrounding, displays ensure the

content is highly visible and appropriately

set for the eyes.



DIGITAL SIGNAGE

SCENARIOS

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[RECEPTION]

3. SIGNAGE SCENARIOS

Reinforcing

brand/corporate image

Delivering corporate event

info. & building

directories via touch

screen display

Displaying art work for

contemporary ambience

How customers are using: What Samsung Can :

→ BRIGHT & CLEAR

images

→ DYNAMIC DISPLAY

for artistic concept

→ CLUTTER-FREE

installation

→ SEAMLESS DISPLAY of content

Illustrative

Deliver positive corporate image through bright screen & dynamic image

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[CONFERENCE ROOM]

Providing up-to-date

meeting schedule Engaging participants

with interactive

technology

Supporting seamless

video-conferencing


→ EASY INTEGRATION

with conferencing

system

→ ENHANCED

SUPPORT

for various content

→ RELIABLE PRODUCT

with no screen

downtime

Illustrative

Communicate with distant participants via highly compatible to conferencing

system


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[CONTROL ROOM]

Monitoring wide-coverage

of facility within single

view

Delivering company-wide

alerts


→ SINGLE VIEW

of multiple monitoring

sources

→ CLEAR & VIVID

images

→ SCALABILITY

for wider screening

→ SYSTEM STABILITY

with durable displays

Illustrative

Improve security of asset and facility via stable connectivity to monitoring

system


20

[WORKPLACE SIGNAGE]

Facilitate employee communication & education via tailored contents

distribution

Delivering daily

notifications & corporate

campaign

Providing business

indexing information

Displaying simple training

content (ex. quick view)


→ CUSTOMIZED

communication

→ BETTER ACCESS

to various content

Illustrative


21

[EXECUTIVE ROOM]

Support executive’s decision-making by connecting to business

intelligence

What Samsung Can :

→ CUSTOMIZED

communication

→ Easy Integration

to Executive

Information System

→ Real-time Access to Market Information

Providing internal

management data Delivering customized

messages to multiple

locations

Instantly displaying

external market data

How customers are using:

Illustrative




WHY SAMSUNG

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Global partnership

Samsung has built trusted partnership with global customers and also maintains

global network with solution partners

23 4. WHY SAMSUNG

Will Join Soon!! Four Seasons Louvre Hotels Wyndham Carlson Marriot Accor Starwood

GPSA* Status

* GPSA : Global Preferred Supplier Agreement

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Samsung has been the market leader since 2010 due to its technological and

design leadership

24 4. WHY SAMSUNG

“Samsung’s platform is a game

changer”

-Steve Goertz-

INNOVATION AWARD WINNER

awarded by CES 2013

Samsung is the solid market leaders

Global Public Signage Market Share Signage Market Recognition

Driving innovation of public display

Global leader in public display

25

Your competent solution provider

Samsung is the only provider that has full hardware and software coverage

25 4. WHY SAMSUNG

* Source : D.Search, Display Market Global Market Share, 2012 3Q

Samsung Analysis

Embedded

SW

Coverage

HW coverage Limited Customizable

Content

Focused

DB

Integrated

SAMSUNG

N Corp.

P Corp.

L Corp.

Market Share

‘Solution-oriented’ signage provider

26 26 4. WHY SAMSUNG

About samsung

Samsung is a globally leading electronics company that believes in contributing to

the prosperity of our customers and the global society

26 4. WHY SAMSUNG

203 offices and facilities in 75 countries with 227,000 employees worldwide

Second biggest US patent holder in 2011 (USPTO)

Worldwide Olympic Partner

Since 1997

- Named The world’s most sustainable technology company in Dow Jones Sustainability Index

- Named one of World’s 50 Most Admired Companies (Fortune Magazine)

- 20th Fortune 2012 Global 500

* in BusinessWeek/Interbrand’s 100 Best Global Brands

- 9th Best Global Brands 2012 :

Interbrand

Leader in TVs, Large Format Displays, and Hospitality Displays

-TV : 1st for 6 consecutive years

(MS, 27% in 2012)

-LFDs : 1st for 3 consecutive years

(MS, 20.2% in 2012 3Q)

-HDs : 1st for 3 consecutive years (MS,

32%in 2012 3Q)

WWW.SAMSUNGINSPIRES.BE

Real Cases

Voice of the Customer and Installation Partner

Your Inspiration

Disclaimer: This presentation contains preliminary information that may be changed substantially prior to final commercial release of the software described herein.

The information contained in this presentation represents the current view of Samsung Electronics on the issues discussed as of the date of the presentation. Because Samsung Electronics must respond to

changing

market conditions, it should not be interpreted to be a commitment on the part of Samsung Electronics, and Samsung Electronics cannot guarantee the accuracy of any information presented after the date of

the presentation.

This presentation is for informational purposes only. SAMSUNG ELECTRONICS MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Samsung Electronics may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this presentation. Except as expressly provided in

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© 2012 Samsung Electronics. All rights reserved.

Ifma av toolevent 12-06-14_samsung

Leadership & Management

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