Idgtn sales media kit

IDG TECH NETWORK

Media Kit

IDG TECH NETWORK

IDG: Your Global Marketing Partner Dear Colleague:

The information technology (IT) market has changed dramatically since IDG was founded in 1964. The mainframe, minicomputer, and PC revolutions of the past have given way to the digital revolution of today. In the next 10 years, worldwide spending on information and communications technology will exceed $3 trillion a year. As the largest technology media company in the world, reaching more than 200 million technology buyers in 92 countries, IDG is uniquely positioned to help you take advantage of these new market opportunities.

As a Web-centric information company, we have redefined our business for the digital age. IDG’s online business is growing 40% annually and we are using the power of the Web to further expand our global reach into emerging technology markets. We continue to aggressively invest in the video and mobile technologies needed to deliver outstanding online experiences to our audiences. And based on the needs of our audiences, IDG continues to grow our award-winning print publications and industry-leading conferences and events around the world.

For more than 40 years IDG has delivered on our commitment to help you expand in information technology markets. Around the world, we develop innovative integrated marketing programs that enable you to reach the most highly qualified prospects and customers. As new markets and new technologies emerge, one thing will remain the same: IDG will continue to fulfill our corporate commitment to be your most qualified global marketing partner

I am as enthusiastic as ever about the future of the market for information and communications technology products and services. All of us at IDG look forward to helping you grow your business success with the buyers of technology products and services.

Yours cordially,

Patrick J. McGovern Founder and Chairman International Data Group

The IDG Tech Network with its more than 275 enterprise, consumer and gaming sites complements IDG media brands giving marketers and publishers access to an even greater universe of technology buyers and readers. IDG Tech Network develops and encourages audience engagement through first class content combined with a solid understanding of what content audiences find most compelling.

Most advertising networks look at technology as a single category. The IDG Tech Network views the marketplace as a collection of vertical markets, each with its own specific information needs and sources.

We also know that’s the way marketers like to buy. In the end it is all about targeting the right audience with the right message. Whether you are seeking buyers of virtualization systems, data center equipment, tech gadget users or PC Gamers, the IDG Tech Network has the channel for you. We have sorted through thousands of technology websites and identified publishers that meet standards set by IDG over several decades of award winning technology reporting. With the IDG Tech Network, advertising appears on the appropriate sites and is optimized to meet agreed upon marketing requirements.

IDG Tech Network: IDG Quality at Network Scale

IDG TECH NETWORK

IDG TECH NETWORK

Reaching Majority of Technology Buyers on the Internet

IDG TECH NETWORK

126M US Internet tech buyers.

We reach 57M of them

IDG TECH NETWORK IDG TECHNETWORK

#1 Global Tech Network

The world’s best and most visited technology sites.

•  An entirely new way to buy premium online technology advertising

•  Target by content, behavior, channel, geography, and demographics

87M Unique Visitors

52 Vertical Tech Channels

275 Premium Publisher Sites

93% Site Exclusivity

3 Audience Networks

300% Annual Sales Growth

143% Annual Growth in # Sites

IDG TECH NETWORK

IDG Tech Network has the Most Stringent Site Selection Process in the Industry

RESEARCH ANALYSIS

RESEARCH

COMSCORE #s

QUANTCAST #s

NIELSEN #s # OF PAGE VIEWS

# IMPRESSIONS

PREMIUM VS REMNANT

UNIQUE VISITORS GROSS USER MINS

TIME SPENT

TECHNICAL ANALYSIS

TECH SERVICES

EDITORIAL ANALYSIS

EDITORIAL

AESTHETIC ANALYSIS

CREATIVE SERVICES

SITE LAYOUT

SITE AESTHETICS

SITE NAVIGATION GRAPHICS VS TEXT

VIDEO

TECH DESIGN

TECH ROBUSTNESS PRIMARY CODING PLATFORM

BACKEND DATABASE

AD CAPABILITY SPEED

CONTENT TYPE

CONTENT QUALITY

CONTENT AFFINITY

CONTENT QUANTITY

SPONSORSHIP OPPORTUNITIES AD FRIENDLINESS

IDG TECH NETWORK

Cutting Edge Advertising Opportunities

IDG TECH NETWORK

B2B Audience Targeting

SIC Code Targeting

IDG TECH NETWORK

Publisher and Advertiser Testimonials

The IDG Tech Network has grown significantly in importance for our media teams. We have campaigns running there for multiple clients including VMware, EMC, Webroot, Hitachi Data Systems and Citrix Netscaler. This growth has been as a direct result of campaign performance and the high confidence that we have that our campaigns will deliver to our client’s expectations.

Dick Reed"CEO, Just Media

“ ”

“ IDG’s launch of the IDG Tech Network was a great addition to their strong portfolio of technology brands. CA partnered with the Tech Network to capitalize on their depth of site offerings and targeting to specific technology solutions.

Michael Paradiso CA VP, Worldwide Media ”

Mediasmith selected IDG Tech Network because their transparent network of relevant sites allows us to efficiently reach our client’s target audience. Their flexibility in creating custom campaigns and ability to deliver unique programs provides value beyond that of a traditional ad network.

David L. Smith Founder, CEO, Mediasmith

“ ”

IDG TECH NETWORK

Content Networks

•  Uniques: 26M •  Impressions: 238M

Business Decision Makers! Careers! Cloud Computing! C-Suite! Datacenter! Dev/Programming! Enterprise IT! Enterprise Software! Finance!Government/Education! Green IT! Hardware! Healthcare IT! Interoperability! IT Management! Manufacturing! Mobile/Wireless/Telecom! Networking! Open Source! Security! Servers ! SMB! Storage! Unified Communications! Virtualization! Web Design! Web Developer!

•  Uniques: 51M •  Impressions: 305M

Cameras/Camcorders! Computer Hardware & Peripherals! Desktops/Laptops! Education! Green Technology! Home Entertainment! Home Office! Mac/Apple! Mobile Phones! Personal Security! Personal Software! Portable Media! Printers/Imaging! IDG Syndication Network! Tech Enthusiast! Technology News & Reviews!

•  Uniques: 17M •  Impressions: 141M Gaming!Gaming Game Reviews, News & Strategy!Gaming Nintendo!Gaming Online Gaming!Gaming PC!Gaming Playstation!Gaming Portable Gaming!Gaming Xbox!

The Web’s best and most visited tech sites across dominant vertical networks.

IDG TECH NETWORK

IDG TECH NETWORK

Who is the IDG Tech Network Consumer?

IDG TECH NETWORK

EMPLOYMENT Employed Full Time/ Business Owner

Executive or Middle Management

ORGANIZATION AND JOB FUNCTION Org Size > 1000 or > 20,000

Org Rev < $10 Million or > $10 Billion Software, Networking, Hardware,

Internet, Advertising

CORPORATE PURCHASE BEHAVIOR < $500K Corporate Purchase

Software, Open Source, Networking, Storage

SOURCE Typing URL or through Bookmark

VISITATION AND TIME SPENT 5 to 20 minutes per visit

Visits more than once a day

ACTIVITY Product reviews, video, tech news and stories Clicks ads, visits advertiser web site & purchases product First to adopt new technology

OPINION OF IDG TECHNET SITES Outstanding or Very Good

PERSONAL PURCHASE BEHAVIOR $1000 to $5000 annually Up to $500 in Games Each Year Game console, computer, smartphone, HDTV

GAMING INTEREST AND BEHAVIOR PC or Console Games Casual Gamer - plays to relax Focused Gamer - for social interaction Action, Shooting, Adventure, Strategy Plays Up to 9 hours per week

AGE 18 TO 34

IDG TECH NETWORK

Who is the IDG Tech Network Enterprise Customer?

IDG TECH NETWORK

EMPLOYMENT Works in Middle or

Executive Management

CORPORATE PURCHASE BEHAVIOR Is Involved in up to $500K of work based

product purchase

SOURCE Typing URL, Bookmark, or News Aggregator

VISITATION AND TIME SPENT 5 to 20 minutes per visit Browses more than once per day

ACTIVITY News, featured stories, product reviews, or learving about specific technology

Watches video, participates in debate/forums, forwards articles, downloads software

First or second wave technology adoption


EN

TER

PR

ISE

IDG TECH NETWORK

Who is the IDG Tech Network Tech Enthusiast Customer?

IDG TECHNETWORK

SOURCE Typing URL, Bookmark, or

News Aggregator


Browses more than once per day

ACTIVITY News, featured stories, product reviews, or learning about specific technology Watches video, participates in debate/forums, forwards articles, downloads software First or second wave technology adoption


TEC

H E

NTH

US

IAS

T

PURCHASE BEHAVIOR Wants to buy a Smartphone, Computer, HDTV, or Game Console

Buys products up to $2500 anually for personal use

IDG TECH NETWORK

Who is the IDG TechNetwork Gaming Customer?

IDG TECHNETWORK

SOURCE Bookmark or Web/email link


Browses more than once per day

ACTIVITY News, featured stories, or product reviews

Watches video, webcast, or clicks a link to learn more Downloads video games or software, uses social networking sites First or second wave technology adoption


PURCHASE BEHAVIOR Wants to buy a game console, computer, or smart phone

Buys products between $1000 and $5000 annually for personal use

GAMING HABITS Prefers PC or Console-based games Casual Gamer, plays alone for relaxation or with friends for social interaction

Prefers Action, Shooting, Adventure and Role Playing Games Spends 20+ hours gaming per week Spends up to $750 per year on games and accessories

GA

MIN

G &

EN

TER

TAIN

ME

NT

IDG TECH NETWORK

CAPABILITIES & CUSTOM PROGRAMS

IDG TECH NETWORK

INTEGRATION INTO KEY WEBSITES WITHIN IDG TECH NETWORK CHANNELS

IDG TECH NETWORK

145 x 35

550 x 120

300x250

Quick Link Product Advisor Box Showcase Ad

Proposed Media

Key Areas:

•  4.5 Million Monthly Uniques

•  18 Million Monthly Page Views

Units:

•  Quick Link / Product Advisor Box / Showcase Ad

Rationale – Audience Composition

•  56% of our users have an income of $75k+

•  Designed to feel as part of the page content and user experience which acts as a Top-of-mind influencer

•  High SOV, capturing consumers while they are browsing for possible mobile phone needs and raising awareness of Best Buy’s mobile phone offerings and mobile phone upgrade checker

•  Customized to fit Best Buy’s brand.

Custom Shopping Catalog Sponsorship

Mother’s Day / Dad’s and Grad’s

IDG TECH NETWORK

EXCLUSIVE ACCESS TO THE INTERNET’S LEADING TECH VOICES

IDG TECH NETWORK

Exclusive IDG TechNet Talent for Blog and Social Media Integration

www.pulver.com http://twitter.com/jeffPulver http://pulverblog.pulver.com/archives/006087.html http://www.facebook.com/jeffkenipulver http://www.blogtv.com/Shows/96 http://friendfeed.com/jeffpulver http://www.youtube.com/user/jeffsass http://qik.com/jeffpulver http://140conf.com/

youtube.com/lockergnome twitter.com/chrispirillo live.pirillo.com/ - friendfeed.com/l0ckergn0me go.tagjag.com/podcast facebook.com/chrispirillo www.lockergnome.com/ chris.pirillo.com/ geeks.pirillo.com/ ustre.am/8V

Chairman and founder of pulver.com, Jeff Pulver is one of the pioneers of the VoIP (Voice over IP) industry and a leader in the emerging TV on the Net industry. He is the founder of FWD, the VON coalition, PrimeTimeRewind.tv, Vivox and is the co-founder of Vonage. Pulver’s expertise is utilized throughout the communications and Internet industries worldwide. In 2003 he was named by BusinessWeek as one of their “Tech Gurus.” He commits his time to furthering IP communications and is often featured in the media as a true expert in his field.

Founder and maintainer of Lockergnome: a network of blogs, web forums, mailing lists and online communities. For the past two years Pirillo has hosted the TechTV television Program Call for Help, where he started the first annual Call-for-Help-a-Ton. He has also been know to frequent many online videos on sites like CNN, YouTube, usteam.tv and his own website. Since 2001 Pirillo has organized “Gnomedex,” a yearly conference covering art, science, social media, blogs, and emerging technologies and concepts. An expert in his field, Pirillo is the author of several books and ebooks covering technology, social media, and much more.

IDG TECH NETWORK

Jeff Pulver Chris Pirillo

IDG TECH NETWORK

Talent Integration Capabilities

Sponsored Analysis: Talent creates persuasive product review for Advertiser

Banner Ads remain accentuated throughout the duration of the campaign

Sponsored Bloggers: Advertiser can influence the direction of a sponsored blog post

Talent initiates a thread for the Advertiser bloggers to direct conversation

Sponsored blogs are embedded with links to Advertiser website

Talent creates a series of product review videos for Advertiser

Tweets with #ad

Sponsored blog posting

Four-part video series on Talent’s YouTube channel

“Product of the…” day, week, month

Advertiser product placement within the content of a website

Optimization in Search Engines included

IDG TechNetwork’s Talent audience grows by day

IDG TECH NETWORK

IDG TECH NETWORK

Talent Integration Example

Paid Advertiser

Content

IDG SYNDICATION AND NETWORKS

IDG SYNDICATION CHANNEL

IDG SYNDICATION AND NETWORKS IDG TECH NETWORK

IDG Syndication Channel

IDG Content with IDG Sold Ads on key pages within the technology sections of the Internet’s most visited websites

IDG SYNDICATION AND NETWORKS IDG SYNDICATION AND NETWORKS

Sample Links – IDG Tech Network Owns Real Estate including Content & Ads on these Pages

Content includes Text, Videos and Advertising from IDG Tech Network

AnchorFree: http://rss2search.com/new/?widgetClass=IDG

LATimes.com http://www.latimes.com/technology/deals/

ChicagoTribune.com http://www.chicagotribune.com/technology/deals/

Denverpost.com http://www.denverpost.com/technews/?widgetClass=IDG&destination=1404

KitsapSun.com http://www.kitsapsun.com/technology/?buyerId=KitsapSun&destination=1353&widgetClass=IDG

Sun-Sentinel.com http://www.sun-sentinel.com/technology/deals/

OrlandoSentinel.com http://www.orlandosentinel.com/technology/deals/

BaltimoreSun.com http://www.baltimoresun.com/technology/deals/

Dailypress.com http://www.dailypress.com/technology/deals/

McAll.com http://www.mcall.com/technology/deals/

Courant.com http://www.courant.com/technology/deals/

LVSun.com http://www.lasvegassun.com/technology/

Spokesman.com http://www.spokesman.com/technology/?widgetClass=IDG&destination=1396

KVUE.com http://www.kvue.com/technology/?widgetClass=IDG&destination=1381

WIBW http://www.wibw.com/videogame?widgetClass=IDG&destination=1400

Zimbio.com http://www.zimbio.com/sponsor/section?widgetClass=IDG&destination=1523

LiveScience.com http://www.livescience.com/technology/technology_idg.php?widgetClass=IDG

Site List Constantly Evolves

IDG TECH NETWORK

NON TRADITIONAL AD FORMATS

IDG TECH NETWORK

Pushdown Unit (970x418)

A Pushdown appears on screen as a narrow strip (970 wide by 90 tall), expands for 8 seconds to 970 wide by 418 tall and automatically closes for a 1/24x frequency. Controls allow consumer to open and close unit.

IDG TECH NETWORK

Tower (300x600)

Tower (300x600)

HBO!

LIVE EXAMPLE (click below)

IDG TECH NETWORK

Content Spotlight Plus

•  Direct association with relevant content subject (e.g. Enterprise IT)

•  Sponsor relationship reinforces link between brand and publisher/editorial

Sponsor Benefits 1. Intro Animation for Customizable Ad Unit: •  “sponsored by” logo/link •  “sponsored by” representation within animation

2. Content/End Frame for Customizable Ad Unit: •  “sponsored by” logo/link •  links to articles/relevant research

Sponsor Placements

•  Aligns your brand with IDGTN publishers’ content to create an integrated ad solution

•  Relevant content enables your ads to appeal to a highly targeted audience

•  Establishes a strong relationship between customer and sponsor.

•  Custom 300 x 250 ads featuring articles on a topic of your choice. Prominent positioning, including logo and a link to your site

•  Branded content links to white papers or case studies alongside publishers’ editorial content.

•  Ad unit (deployed on all of our Publisher sites) and content landing page (micro site) with full length article pages and premium ad placements.

Customizable Ad Unit Integrated Content Sitelet

IDG TECH NETWORK

Pre-roll Video

High quality pre-roll video ads create a dynamic way to target customers.

IDG TECH NETWORK

LEAD GENERATION

IDG TECH NETWORK

Working with us

The IDG TechNetwork understands the needs of advertisers within the technology vertical. Our lead generation programs provide extensive audience targeting high-quality site content. Our advanced lead filtering process and in-depth reporting functions deliver the information and transparency advertisers need. All of our leads are pre-screened and qualified, allowing us to effectively differentiate the lukewarm leads from the best leads for your campaigns. Real-time delivery ensures that your sales team can immediately follow up on hot leads before they turn cold.

1 Lead Gen Features

• Demographic and Geographical Targeting- targeting and customization via category via category-specific channels

• Superior Data Validation- Advance technologies verify leads prior to delivery • Flexible, Real-time Lead Delivery- leads delivered in real-time • Comprehensive account management- intuitive online platform for creating and managing your campaigns

• Customization- creative customization to complement your brand and campaign

The IDG TechNetwork now offers the Lead Advantage program, which seeks out new business opportunities for advertisers. This one-of-a-kind program offers the highest quality leads, as well as in-depth reporting functionality and a wide variety of placement opportunities across the network.

Our Process - Lead Advantage

IDG TECH NETWORK

eNewsletters

IDG TechNetwork’s eNewsletter placements empower advertisers to reach highly-targeted audiences with a versatile set of advertising opportunities ensuring leads come from only the most relevant and interested audiences.

Your company’s assets will be placed in eNewsletter mailings within IDG Tech Network’s roster of sites. Placement is based on the content of a given newsletter, so that they attract leads who are a fit for your industry.

10 Benefits of an E-Newletter 1.  Enhances companies reputation and increases lead generation 2.  Increases lifetime value of your recipients 3.  Cost-efficient and cost-effective communication channel with recipients 4.  Leverages marketing efforts 5.  Provides instantaneous trackable results 6.  Opens opportunity for clients to easily and immediately interact 7.  Promotes dialog with recipients 8.  High response rate since it is sent to a more specific target audience 9.  Positive reinforcement to the media 10. Quickly identifies undeliverable so an effort can be made to correct them

and resend them

** 10 Benefits courtesy of J. Glenn Ebersole Jr., CEO if J.G. Ebersole Associates and The Renaissance Group **

•  Whitepaper listings can be run through a large assortment of publisher communities

•  Assets integrated with highly relevant editorial content •  Image Maps/Dynamic - Prevents listings from being blocked or ignored by

readers

Sponsor Advantages

Sponsor Placements •  CircleID •  ECT News Network •  Business Brief •  Webmaster Talk •  EDA Blog

•  4syops •  Digital Media Net •  IT- Director •  Xconomy •  and many more…

IDG TECH NETWORK

Whitepaper Library

The IDG TechNetwork’s Whitepaper Library serves as a robust, easy-to-use asset directory. A resource offering content that covers hundreds of topics in the information technology, marketing and finance verticals.

Users are directed to the Whitepaper Library by clicking on the link in a given site, through the e-newsletter and through email listings. Search engines and direct links are an efficient way to draw in organic traffic.

•  All whitepaper assets are stored in the library

•  Assets are filed into specific content categories

Sponsor Placements

•  Additional exposure via all lead generation campaigns (All are posted to Asset Directory)

•  Users can browse areas they’re interested in; assets are categorically placed based on content

•  Assets that are part of the Lead Advantage Program receive prime placement

•  Assets are archived in the Asset Directory after campaigns are completed

Sponsor Benefits

IDG TECH NETWORK

SOCIAL MEDIA CAPABILITIES

IDG TECH NETWORK

IDG Technet’s social media portfolio enables marketers to weave their messaging and positioning into active community conversations regarding important technology issues

IDG Technet focuses on creating a conversational bridge between our Publishers’ properties, established communities and leading social networking platforms using innovative conversational/peer engagement tactics

IDG incorporates a strategic and exclusive partnership with SocialMedia.com that leverages a proprietary social media platform for producing, serving, integrating and tracking community-based online units and user engagements

about

IDG invested in SocialMedia.com - SocialMedia.com specializes in generating positive word of mouth about products and brands. Their campaigns tap into social media properties to spark genuine responses from users.

IDG has exclusive partnership rights in the IT space with SocialMedia.com, we don’t simply place ads in IT social media spaces. We create ad campaigns that leverage social media strategies. The SocialMedia.com Advertising Platform is the only ad serving platform built from the ground-up to deliver socialized ads, with a patent pending to cover how our technology works. No other commercial ad serving technology, including DART and Atlas are able to deliver socialized ads. Whether you are looking to deliver friend-to-friend, peer-to-peer, or community-based ads, or incorporate Twitter into your display advertising efforts, this Platform is architected to socialize ads - at scale

IDG Tech Network Social Media

IDG TECH NETWORK

IDG Tech Network Enabling Social Media for Advertisers

IDG TechNetwork’s Social Media Overlay will collect and inject social context into your ads on our network thus increasing trust, relevance, and performance.

•  Increase performance (10% to 20% CTR lift on average)

•  Turn any ad running anywhere on the IDG network into a social ad

•  No changes required to Advertiser creative

•  Provide T-mobile with valuable social insights into their campaigns with the new social dashboard

IDG TECH NETWORK

TARGETING CAPABILITIES

IDG TECH NETWORK

B2B Audience Targeting

Bizo is short for Bizographics

Business demographic information about a business person including their seniority, industry, job function, company size, education, and location information.

IDG Tech Network uses bizographics for messaging and targeting.

definition Job Function:

Seniority:

Company Size:

Industry:

Location:

Information Tech

Mid-Management

100+

Healthcare

Chicago, IL

Reaching precise B2B Tech Audiences online is difficult and expensive. IDGTN in partnership with Bizo solves this problem. Our combined offering extends your brand reach across the IDG tech network of sites and more efficiently targets qualified B2B tech audiences.

IDG TECH NETWORK

Behavioral Targeting

- Household demographic data - Offline purchase data - Customer data

Deeper insights from comprehensive reporting

User on IDGTN network website

Transactional data captured ALL personally Identifiable

Information is removed

Offline Databases

Anonymous cookie dropped

But No Personally identifiable information

User found on another IDGTN Site

Your ad targeted to the relevant

consumer no matter where they are on the

IDG Tech Network

Based on our contextual segments, users across our networks are cookied whenever they visit a site in the IDG Tech network.

This snippet of code identifies that user as having visited one of our contextual segments.

Then, over time, our system records the frequency of visits by that user to that specific segment.

Once a certain threshold is reached (3 times per week, 5 times per week, 10 times per week), that user is classified as a low, medium, or high intensity person in that segment.

Once classified, that user can be targeted throughout the IDG Tech network, regardless of the content he or she is viewing.

IDG TECH NETWORK

Contextual Targeting

We have created contextual segments based on our 40 tech vertical categories

Each segment was created by taking 50 to 100 authoritative web pages on the vertical subject and running them through our semantic engine.

This process takes into account the frequency and position of specific keywords in order to gain some insights into how they relate to the vertical.

For example, “Server” could belong to the Hardware, Datacenter or Developer categories.

However, by recognizing that a page has “Server” along with “Energy Efficiency”, “Scalable” and “Corporate Clients’ our system will correctly classify that page in the “Datacenter” contextual segment.

Rather than relying on just keyword matches, this semantic analysis yields much more successful results and enables very accurate audience segmentation/targeting.

IDG TECH NETWORK

eNEWSLETTERS & EMAIL BLASTS

IDG TECH NETWORK

•  Reach Millions of weekly opt-in subscribers to a newsletter with prime, above-the-fold positioning

•  Hit the demographic sweet spot that matters to you most

Banner Ad

•  Newsletters can be built by Advertiser.

•  IDG can also write newsletters and whitepapers for Advertiser, and email to targeted audiences

E-Newsletter Sponsorships

IDG TECH NETWORK

CONTACTS

IDG TechNetwork New York 989 Sixth Ave, Floor 18 New York, NY 10018

IDG TechNetwork San Francisco 501 Second Street San Francisco, CA 94107

www.idgtechnetwork.com

[email protected]

Idgtn sales media kit

Technology

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