Identity Report 2013

Identity Report 2013

04.26.13!

What Millennials Really Think About Identity!

Who was Involved?

Buzz Marketing Group’s Media Report 2013 is based on qualitative and quantitative research conducted with 500 buzzSpotters® throughout the United States during the month of March, 2013. This report is available for download at www.buzzmg.com/reports.!

Composed based on data from 3.8.2013 – 3.22.2013!

500 Participants!9,000 Panelists!

53% Female!47% Male!

Survey fielded online!

Ages 18-34!18-22 ! ! ! !17%!23-26 ! ! ! !25%!27-30 ! ! ! !31%!31-34 ! ! ! !27%!


Identity Report 2013!

Location

NY#14%#

CA#11%#

IL#12%#

TX#8%#PA#

7%#DC#6%#

FL#7%#

GA#6%#

MA#7%#

MI#5%#

Rest#of#USA#17%#



Ethnicity

White#25%#

Black#25%#

Asian#American#

15%#

Hispanic#25%#

American#Indian#3%#

Mixed#7%#



Marital Status

Single#36%#

DaPng#6%#

In#a#relaPonship#

26%#

Married#30%#

Divorced#2%#



Education

High#school#diploma#27%#

Associates#Degree#14%#

Bachelors#Degree#46%#

Masters#Degree#11%#

Doctorate#2%#



Employment Unemployed#

5%#Working#partTPme#

15%#

Working#fullTPme#52%#

SelfTemployed#

6%#

A#student#12%#

A#fullTPme#home#maker#

11%#



Household Income

Less#than#$8,000#

$8,000#T#$33,000#

$33,000T#$82,000#

$82,000#T#$170,000#

$170,000#T#$370,000#

More#than#$370,000#

I#don't#want#to#specify#

2%#

23%#

46%#

22%#

1%# 0%#5%#



What are the most important things in life to our Millennials? !



#2!Living a religious or spiritual life!

#1!Being a good family member and friend!



#4!Having a

successful career!

#3!Having a successful

marriage!



#6!Being politically and

socially active!

#5!Saving money for

the future!



#8!Traveling!

#7!Higher Education!



#10!Preserving the environment!

#9!Experiencing other

cultures!



#12!Celebrating their ethnic, racial, or gender identity!

#11!Maintaining their social and business networks!



How important is philanthropy to our Millennials?!



Which types of charities do our Millennials donate to?!


Local# NaPonal# Global#

86%#

44%#38%#


Which types of causes do our Millennials prefer to support?!


Children## Health#Related## Environmental# Women's#Issues##

Racial/Ethnic#Causes#

47%#

22%#

14%#9%# 8%#


Are our Millennials more likely to support a cause if part of the proceeds go to charity?!


Yes#74%#

No#26%#


Who do our Millennials most

identify with socially?!



#2!20% identify most with

those from different ethnic backgrounds!

#1!31% identify most with those who have similar

hobbies or interests!



#4!16% identify most with those

from the same ethnic backgrounds!

#3!17% identify most with

those who are in the same age group!



#6!6% identify most with members of the same

gender!

#5!7% identify most with those who share the same political

views!



Key Findings When our Millennials were asked about their social relationships, we discovered that their social circles can be quite unpredictable. While 31% are more likely to hang out with someone with whom they share a hobby, another 20% responded that they enjoy spending time with other Millennials from different ethnic backgrounds. Only 7% find friends among those who share the same political beliefs and 6% of our Millennials prefer to socialize with members of the same sex.

Although this generation at times seems to be more focused on their careers than anything else, our study shows that family is the most important thing to our Millennials. Somewhat surprisingly, faith or religion and having a good marriage are also more important to our Millennials than having a successful career, which ranked fourth on the list. Our Millennials are also conscious of the need to save money and plan for the future, which was ranked number five.

Our Millennials are very aware of the need to give back, so they are actively donating and supporting various causes. Although 38% donate to global charities and 44% to national charities, 86% of our Millennials stated that they donate to their local charities, which shows that even in this day and age the communities in which Millennials live and work are very important. .



Buzz Marketing Group !1515 Market St. !

Suite 1810!Philadelphia, PA 19102!

215.399.5679!www.buzzmg.com!

Contact Us

Identity Report 2013

Business

Transcript of Identity Report 2013