SSN Instincts 2013 - Brand Identity
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by Chennai Photoshop User Group (CPUG) Follow me: twitter.com/iVinay fb.com/iVinay about.me/iVinay
Transcript of SSN Instincts 2013 - Brand Identity
hello there ;)
sit back & enjoy our ride..
vinay
keshav
aditya
warning: buckle up for safety!
sit back & enjoy our ride..
vinay
keshav
movie time!title: what is branding?
/ history/ what it is/ worth & reach/ what can be branded/ what branding can do/ significance/ brand & you
casting:
on youtube: bitly.com/whatisb
casting:
who amikeep guessing...
david beckhamenglish footballer
an introduction to branding
what are brands,
anyway?
which came first: brand or product?
brands are promises that consumers believe in.
brands create consumer trust and emotional attachments.
perception is everything
many people think that the logo, is the brand, but, in fact, the logo is just one representation of the brand.
branding encompasses both the visual and tangible elements of the brand, as well as the emotional and intangible pieces that create a connection between the brand and the consumer.
perception is everything
many people think that the logo is the brand, but, in fact, the logo is just one representation of the brand.
what’s involved?6p’sposition
promisepresentation
persistence
product
perception
how much does it cost?
bigyouthanks to
the price of branding
bigyouthanks to
how much does it cost?branding process
/ decide/ research/ position/ define/ identify/ launch/ manage/ realign
face of brand
base of brand
namelogo
websiteadvertisingpackaging
company culturemission, vision and values
leadership and managementback-up operation
10 traits of the world’s most valuablebrands
/coca-cola /microsoft /ibm / ge /intel /nokia /toyota /mcdonald’s /mercedes-benz /citi /marlboro /hewlett-packard /american-express /bwm /gillette /cisco /honda /samsung
[ brands analyzed ]
simple, powerful differentiation
a great brand holds a unique place in the minds of those who buy from, work for, or invest in the brand, whether financially or emotionally.
a clear and compelling visionbrands are built from the inside out. that means they originate in companies with clearly established mission, vision, and values statements that drive all organization and branding decisions.
a promise consumers want & believe
people get emotionally attached to brands that fill unmet or unaddressed wants and needs consistently and without fail.
a promise consumers want & believe
people get emotionally attached to brands that fill unmet or unaddressed wants and needs consistently and without fail.
distinctive, reliable, superior products and services
great brands deliver great products. they excel in product design, production, and packaging; and they’re known for superb communications.
a strong, memorable
brand identity
each great brand puts forth a brand identity that’s simple, strong, memorable, and presented without variation.
a single, consistently presented brand
message
a distinct and compelling brand message is at the heart of all great brand
communications, regardless of the communication format or medium.
an amazing brand experience
it’s an experience that positively reinforces the brand message and promise at every single point of consumer encounter.
brand allegiance from the top downfind a great brand, and you’ll find a business that’s headed by a brand
champion and staffed by a team of brand fans.
adaptability to changing timesstrong brands remain strong even as they
migrate to new geographic areas, into new consumer groups, and through changing
economic times and market conditions.
focus, passion, and persistence
strong brands remain strong even as they migrate to new geographic areas, into new consumer groups, and through changing economic times and market conditions.
youthe brand
personal brands reflect personal reputations. they differentiate individuals by creating awareness of who they are, what they stand for, what they do best, and how they contribute to the world around them.
youthe brand// establish yourself as an expert in your field.
// enhance your visibility and reputation within your community or industry .
// differentiate yourself based on your unique style and talents.
// gain influence in social or business arenas.
// get started using the power of social media.
// want to know more? ask us!
breaklet’s take a
breaklet’s take a
a small journey with webside..
logo doodle
breaklet’s take a
a small journey with webside..
// WebSide doodles logo for I’day// TOI features without permission// TOI caught plagiarizing // uproar on social media (twitter & fb)// TOI apologizes on first page (nation wide)
// WebSide featured on TOI nation edition (2x)// viral traffic and branding for WebSide// TOI - India’s largest selling english news daily// readership reach of 77 lakhs people everyday // branding with smile from ~1 crore people// long story short -- make your brand ‘friendly’
the viral branding hangover
breaklet’s take a
keshav aditya
let’s give way for ournext speakers
keshav will take you through journey of a
brand
thank you :D
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thank you :D
thank you team!/ aditya
/ keshav/ thulasi/ sesha/ arun/ sanupam/ jack/ bharath/ arvind/ team cpug
dr.sunitha nairspecial thanks to
big
Uthanks to&
