Laura Slater

Ideas Generation

Iconography- One thing that you could say is iconic of this music video is the character used. As it is just one girl throughout the video the target audience may be able to relate to this and this is iconic of a music video. Another thing that is iconic of this music video is the props used throughout. For example petals, candles and flames. All signify love and relationships and this could be seen as iconic to this type of song.

Editing/ digital effects- We will use Adobe Premier to create and edit our music video. In Adobe there are a lot of techniques we could use to create the effect and look we want. For example we will edit the colour and change it to black and white so that the video matches our colour scheme. As well as this I will be using cross dissolves and bend modes so that the video flows together properly, and looks professional. As well as this I will be slowing some clips down so that it fits better with the slower bits on the song and also reversing some clips so that they are backwards to give it an edgy and abstract look.

Camera- We will be using a wide variety of different camera shots throughout the video. For example close ups will be used a lot as we want to create an abstract look to the video and do not want to reveal too much about the characters so that the video has a mysterious feel to it. As well as this we will be using a lot of different camera movement. For example panning shots, track in and out, zoom in and out and tilt up and down. Using a variety of shots will give the video a different look throughout.

Settings- I will be using a range of different settings throughout the music video. This is so that the abstract image really comes through. Some examples of some of the settings we will use, church, swimming pool, shower, house & outside setting.

Characters- There will only be one character throughout. This will be a young girl. She will not be shown fully throughout. This is to create a narrative throughout the video. This is also in keeping with the abstract look.

Style- The style of my music video is conceptual. This is so that I can create the abstract look to my music video. This will give it a different look and I can also use a range of different shots throughout. The style of the music video goes really well with the range of shots that we will use.

Genre- The genre of our music video is slow R’n’B. I have will try to include some of the conventions of an R’n’B music video as well as using the mysterious sound from the song to create the atmosphere that will work well with the abstract shots we have chosen to use.